(Natty Foggarty in SL) is a project manager and events designer for virtual communites.
France, Metropolitan
- Current
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- project manager at extralab
- Past
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- PR Manager at Uberlingua
- Communication Manager Assistant at Le Choc des Cultures
- Sales demonstrator at CIRCULAR PRO-VENTE
- Education
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- University of Ballarat
- INSEEC Paris
- Connections
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64
connections
- Industry
- Entertainment
- Websites
Julien Aubert’s Summary
I’m currently a project manager at extralab. We are exploring the emerging areas of the web for companies curious in meeting new consumer entertainment trends.
My main activity is on Second Life. Since October 2007, I participate in helping Orange to elaborate a development strategy for its community in Second Life: the Orange Island.
I’m totally convinced that brands should have a huge interest in focusing on their consumer’s happiness. Because Happiness is the new capital, marketing should help brands establish an emotional link with their consumers. And it is the job of the media agency to design entertaining experiences in addition to traditional message based communication.
In this way, I’m exploring the Alternate Reality Games field. I actually focus on every playful experience that implies users as players but let them use their own identity. Some call them Serious Games. They can be local or global. Off or on line. Last for a long or short period of time. But they all are interactive and ask a large community to resolve something together.
I have no doubt about the potential of Second Life in being a great tool for fictional adventures.
The main reason I’m attracted by chaotic fictions is that in 2006-2007, I lived in Shenzhen, China (where I obtained my Master of Business Administration) and six month in Melbourne, Australia. During this time I met people though the web. But I had the greatest time in playing with them.
As Einstein said: “You can discover more about a person in an hour of play than in a year of conversation.”
Julien Aubert’s Specialties:
project management, negociation, business development, event design, website audit, blog audit, facebook ads system, international business, alternate reality games, ARG, chaotic fictions, interactive drama, location based games
Julien Aubert’s Experience
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project manager
extralab
(Marketing and Advertising industry)
November 2007 — Present (1 year)
Community building ; Orange Island, Second Life.
- Organisation of thematic weeks (photo, machinima, media, innovation..): discussions, talks, classes, exhibitions, mixed reality events.
- Casual events design: show and tell, photo classes, concerts, sim exploration, games.
- Day to day blog editoring.
- Elaboration of partnership with web actors (Koinup)
- Community management on Social networks (Facebook, Flickr, Ning) for communication purposes. -
PR Manager
Uberlingua
(Public Company; 1-10 employees; Entertainment industry)
September 2006 — January 2007 (5 months)
Promotion of a weekly event (about 400 peoples each Thursday). Experience in ,new-media and traditional media.
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Communication Manager Assistant
Le Choc des Cultures
(Non-Profit; 11-50 employees; Entertainment industry)
October 2005 — March 2006 (6 months)
Creation of a “buzz” campaign 6 months before event.
-Creation of a mascot and logo for event.
- Introduction of “buzz” campaign at street level (performance of unicyclists disguised as cows and guerrilla marketing: distribution of flyers on agenda of event.
- Viral marketing : organisation of a web-game.
- Organisation of a show-case exclusively for guests (winner of web-game, press, established bands, professionals).
- Tising : organisation of a show in the main public square of Rouen. -
Sales demonstrator
CIRCULAR PRO-VENTE
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 2005 — December 2005 (1 year)
Department store demonstration of French luxury food items (champagne, fat goose liver, wine, pastries).
Julien Aubert’s Education
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University of Ballarat
MBA priciples of Management, International Marketing, Creativity and Innovation, 2006 — 2007
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INSEEC Paris
Master, Direct Marketing, 2004 — 2006
President of Inseec Live Music Club. I managed a group of 20 people along 2006. We organized 10 music based events in Paris.
Additional Information
Julien Aubert’s Websites:
Julien Aubert’s Interests:
facebook, second life, vside, habbo hotel, last.fm, web 2.0, metaverse, virtual worlds, blog, marcom, new technologies, music, twitter, ziki, myspace, community,
