Julie Thorner

Current

• Owner at WillowWorks, Inc.

Past

• VP of Marketing at Nantahala Outdoor Center
• Client Relationship Director at Fair Isaac
• Client Relationship Manager at Seurat Company

• Director of Marketing at XOR, Inc.
• Retail Executive Assistant to President at Edison Brothers Stores

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2 more...

Education

• Washington University in St. Louis - Olin Business School
• Duke University
• Phillips Exeter Academy

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Recommended

1 person has recommended Julie

Connections

77 connections

Industry

Marketing and Advertising

Websites

• My Company

Julie Thorner’s Summary

WillowWorks is a strategic marketing and business management partner for small to mid-sized businesses and organizations. As WillowWorks' founder, I have over 18 years of middle and senior management experience and proven results in marketing, finance, retail, and operations within small companies and startups to very large corporations. I help businesses and organizations assess their business and marketing needs and then develop the appropriate strategic plan (business, marketing, operations, etc.) with its respective initiatives or campaigns to address those needs. Depending on whether or not the organization has its own internal or outsourced resource team to implement the specific initiatives and campaigns, I will also develop and execute them from beginning to end and measure their results for the organization.

Julie Thorner’s Specialties:

Specialize in travel and tourism industry, especially adventure and family travel/recreation. Business expertise includes strategic marketing plans, website development, online marketing including: SEO, email marketing, blog marketing, social media marketing, conversion effectiveness, public relations, mktg seminars and presentations, online market research, financial performance management, organization restructuring, retail planning, outfitter operations.

Julie Thorner’s Experience

• Owner

  WillowWorks, Inc.

  (Marketing and Advertising industry)

  Currently holds this position

• VP of Marketing

  Nantahala Outdoor Center

  (Privately Held; 201-500 employees; Recreational Facilities and Services industry)

  May 2005 — March 2007 (1 year 11 months)

  Developed and executed strategic marketing plan to turnaround NOC from multi-year decline in guest numbers and revenue.
  Re-positioned NOC brand in Southeastern market through online and offline marketing materials, email campaigns, monthly enewsletter, identified NOC’s top metro markets for individual and group customers and targeted initiatives to these areas, improved staff morale through formalized marketing involvement process, personalization, and re-branding of NOC marketing materials.
  Created accountability for marketing budget and initiatives, measured results in-season and post-season, used results to dynamically adjust marketing initiatives in-season and as key inputs to 2007 plan development.

• Client Relationship Director

  Fair Isaac

  (Public Company; Marketing and Advertising industry)

  2003 — 2005 (2 years )

• Client Relationship Manager

  Seurat Company

  (Marketing and Advertising industry)

  2002 — 2003 (1 year )

• Director of Marketing

  XOR, Inc.

  (Marketing and Advertising industry)

  2000 — 2002 (2 years )

• Retail Executive Assistant to President

  Edison Brothers Stores

  (Marketing and Advertising industry)

  1994 — 1997 (3 years )

Julie Thorner’s Education

• Washington University in St. Louis - Olin Business School

  MBA , marketing, finance , 1992 — 1994

• Duke University

  1982 — 1986

• Phillips Exeter Academy

  1980 — 1982

Additional Information

Julie Thorner’s Websites:

• My Company

Julie Thorner’s Interests:

Marketing, useful technology, adventure travel, geotourism, sustainability, skiing, biking, running, my adventure kids!, paddling, languages, mysticism, shamanic journeys, forests, rivers, and gardens.

Julie Thorner’s Groups:

Rotary

•    Social Media Marketing

Julie Thorner’s Honors:

Magna Cum Laude & Phi Beta Kappa-Duke, Phi Beta Gamma-Olin School of Business, "Never Boring: mom award (by my kids)

Julie Thorner’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch