Julie Clark

Current

• Principle, Online Direction at Insight Media Group, Inc.

Past

• Director of Sales & Marketing at Huge Universe, Inc
• CEO at Universal Concept, Inc.
• Midwest Regional Sales Manager at Primedia Business

• Midwest Sales Manager at Penton Media/Primedia

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Education

• University of Illinois at Urbana-Champaign

Connections

110 connections

Industry

Online Media

Websites

• My Company

Julie Clark’s Summary

Marketing professional with an extensive background in interactive/online marketing, advertising sales, publishing and public relations. Substantial sales, management and business development experience in the media industry.

Julie Clark’s Specialties:

Development of online newsletters including list acquisition and management, search engine optimization, online survey, modified CRM databases for targeted online marketing, online campaign development including landing page development and track through, keyword search advertising

Julie Clark’s Experience

• Principle, Online Direction

  Insight Media Group, Inc.

  (Public Company; 1-10 employees; Online Media industry)

  January 2006 — Present (3 years 7 months)

  Development of successful programs for clients that take full advantage of online marketing opportunities in a way that is results oriented and cost effective.

• Director of Sales & Marketing

  Huge Universe, Inc

  (Privately Held; 1-10 employees; Publishing industry)

  January 2002 — December 2005 (4 years)

  • Responsible for print sales for Live Sound International Magazine, on-line sales for ProSoundWeb and Church Sound Magazine -- estimated annual revenue of approximately $1.2 million
  • Assisted in the successful launch of Church Sound, a quarterly magazine targeting church pastors, music ministers, technical directors and a/v volunteers
  • Created and implemented all marketing promotions for all properties
  • Developed and distributed the impagination of both magazine in conjunction with the editor while also tracking creative materials for the art department.
  • Work with the accounting department to oversee and approve the monthly invoicing as well as review A/P and aging.

• CEO

  Universal Concept, Inc.

  (Privately Held; 1-10 employees; Online Media industry)

  January 2001 — January 2003 (2 years 1 month)

  • Created and implemented an on-line advertising sales program while setting industry standards in performance (increased sales by 750%) -- annual revenue of $350,000 when bought by Huge Universe, Inc.
  • Worked in conjunction with editorial director to developed a combined marketing editorial program utilizing both print and on-line advertising resulting in substantial increase in on-line audience from 90,000 to 181,000 per month
  • Oversaw the management of A/P and A/R to ensure compliance with budget figures
  • Created a system of accountability for clients utilizing statistical reports and analysis
  • Project managed the transition to an upgraded ad server program while establishing a process to ensure accurate banner loading and impressions
  • Developed a quarterly metric statement outlining pertinent site statistics for sales and marketing purposes.

• Midwest Regional Sales Manager

  Primedia Business

  (Public Company; 201-500 employees; Publishing industry)

  April 1998 — June 2001 (3 years 3 months)

  • Managed an advertising sales territory of $1.2 million annually
  • Provided quarterly forecasting figures for overall budgeting plans
  • Worked with associate publisher to conceptualize and sell targeted editorial supplement inserts sponsored by major advertisers to increase annual revenue figures
  • Electronic Musician, Video Systems, Millimeter and ONstage magazines.

• Midwest Sales Manager

  Penton Media/Primedia

  (Online Media industry)

  1996 — 1999 (3 years)

Julie Clark’s Education

• University of Illinois at Urbana-Champaign

  BA Communications , Marketing, Public Relations , 1981 — 1985

  Activities and Societies:

  Alpha Phi Sorority, Daily Illini Columnist, PanHellenic Committee member

Additional Information

Julie Clark’s Websites:

• My Company

Julie Clark’s Groups:

•    Audio Engineering Society

Julie Clark’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch