Julie Gengo (LION)

Current

Outreach Committee Chairwoman and Board Member- www.kidsforpeaceusa.org at Kids For Peace
Lead Volunteer for Concert Outreach at Oxfam America
Director at Gengo Consulting

see less...

Past

Marketing/Sales Consultant at HealthWalk - Integrative Wellness
Marketing Manager Nutrition Services at KidSmart Food Service
Marketing Consultant and Nutrition Writer at Dr. Hanna Institute for the Restoration of Cellular Metabolism

Yoga and Wellness Consultant and Educator at YogaBlu (Self-employed)
President at PR For The Modern Age (Self-employed)
Production Coordinator at All Girl Skate Jam (Sole Proprietorship)
Creative Assistant at Warner Chappell Music

see less...

4 more...

Education

Temple University
Temple University

Recommended

12 people have recommended Julie

Connections

265 connections

Industry

Marketing and Advertising

Websites

Julie Gengo (LION)’s Summary

As an ongoing Eco-activist and naturally green, half urbanite, half tree-hugging ex-New Yorker (by location only), I am ecstatic that the sustainability movement is finally here but also pondering: "What took you so long?" As a marketeer, copywriter and creative consultant I have been able to share my enthusiasm for sustainability by helping small businesses within the LOHAS category, shine. I often take on multiple projects dealing with products or topics that I am very enthusiastic about. Please visit my blog www.naturallygreen.wordpress.com to learn more about what sparks my interest.

I am currently working on becoming a certified sustainability consultant so that I can help any business move toward achieving NorthStar goals.

As an Outreach Coordinator for Kids For Peace, I am devoted to creating partnerships that can help spread our mission of bringing this much needed educational component to the masses on a global level. We are currently seeking funding to allow us to open chapters within the U.S. and around the world. Please visit our website to learn how you can participate: www.kidsforpeaceusa.org

Technical Stuff:
I have a background in: Communications, Marketing Research, Brand Marketing, PR, Public Speaking, Web 2.0 Marketing, Blogging, Grassroots & Guerrilla Marketing, Social/Digital Media Marketing, Innovative Product Development, Brand Strategy Development, Event Production & Management, Sponsorship Package Planning and Sales, Project Management, Journalism & Marketing Copy Writing.

Julie Gengo (LION)’s Specialties:

LOHAS Market, Social Media Networking, Business Development, Presentation Formulation, Branding and Strategic Marketing, Editing, Writing, Copy Writing, Environment and Renewables, Public Speaking, Program Development, Event Production, Mind/Body/Balancing Coaching, Youth and Pop Culture Marketing.

Julie Gengo (LION)’s Experience

Outreach Committee Chairwoman and Board Member- www.kidsforpeaceusa.org

Kids For Peace

(Non-Profit Organization Management industry)

June 2008 — Present (1 year 6 months)

We are a global group of passionate moms, dads, teachers, students, children and friends who are on a mission to promote peace. We believe that the essence of peace is innate and through our group activities and chapters, we can make a difference in the world.

Our Mission:
To cultivate every child's innate ability to foster peace through cross-cultural experiences and hands-on arts, service and environmental projects.

VISIT our BLOG: http://kidsforpeaceusa.blogspot.com

We are currently seeking funding to expand and record our Kids For Peace music CD comprised songs written by the members.

Please feel free to contact regarding new chapter requests and further information on how you can connect with us.
Lead Volunteer for Concert Outreach

Oxfam America

(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

October 2007 — Present (2 years 2 months)

Ongoing volunteer for Oxfam America -- a notable global humanitarian organization. I set up booths at specific concerts and apprise and educate concert-goers on Oxfam's mission and relief efforts. This guerrilla marketing technique is a means of achieving global support for the organization.
Director

Gengo Consulting

(Marketing and Advertising industry)

January 2005 — Present (4 years 11 months)

Consultant/Project Manager within the sustainable products market. Services offered include: social marketing/networking, event coordination, strategic plannining for events/advertising, grass-roots budget-conscious marketing plans, sponsorship aquisition, public relations/speaking/presenting, advertorial/editorial writing, strategic relationship building, sustainable business practices development and much more...

Curent clients: Keep A Breast Foundation, San Diego Loves Green, San Diego EarthFair, Earth-List.com, Vision Salon, HealthWalk, All Girls Skate Jam, Kids For Peace,
Marketing/Sales Consultant

HealthWalk - Integrative Wellness

(Health, Wellness and Fitness industry)

June 2008 — August 2009 (1 year 3 months)

HealthWalk is an integrative holistic alternative wellness center that uses an array of scientific and clinically tested non-invasive modalities that lead to achieving wellness goals. HealthWalk is dedicated to improving the quality of long-term human existence on this planet; a large goal undertaken by a group of very passionate people. HealthWalk is committed to the highest standards of ethics and integrity as it strives to achieve excellence through its research, technologies, products and services all geared toward improving human health and the quality of life.

My job is to increase brand awareness through media outlets and by building strategic alliances that will help the company attract new and maintain existing clients and expand into new territories.

Finally, healthcare that not only works but has lasting results.
Marketing Manager Nutrition Services

KidSmart Food Service

(Privately Held; 11-50 employees; Food Production industry)

February 2007 — February 2008 (1 year 1 month)

*Built framework for new division: KidSmart Nutrition Services, a nutrition consulting company to school districts.

*Built relationships with food service directors and staff nationally as well as developed strategic alliances with national organizations geared toward promoting whole and nutrient-dense foods in schools and to the public.

*Created and coordinated all marketing materials, and developed and managed the brand and brand image in all communications integral in promoting Cool Nutrition product line.

*Directed market research activities for Cool Nutrition line

*Worked with sales staff to integrate marketing materials into their daily activities of promoting products to new and existing customers

*Integral in doubling company profits

*Researched, developed and presented 1-4 hour PowerPoint educational seminars on ingredients and disease. Presentations included: Green Go, Red Stop, What’s in Your Food? – Understanding Ingredients and Disease
Marketing Consultant and Nutrition Writer

Dr. Hanna Institute for the Restoration of Cellular Metabolism

(Health, Wellness and Fitness industry)

January 2002 — February 2007 (5 years 2 months)

*Created brand identity for nutritional products and assisted in the launch of Dr. Hanna 16 product line.

*Created and managed content for websites www.drhanna.org and www.drhanna16.com, --scientific information on cellular nutrition that relates to core product line.

*Engaged as a ghostwriter for Feel Well for Life Guides (Book I & II).

*Wrote all marketing brochures for nutritional products.
Yoga and Wellness Consultant and Educator
YogaBlu (Self-employed)

(Self-Employed; Myself Only; Health, Wellness and Fitness industry)

January 2001 — February 2007 (6 years 2 months)

Prana Vinyasa Flow Yoga Guide with an emphasis on yogic philosophy, yoga theraphy, yoga for kids, pre and post natal yoga. Retreat leader and workshop organizer. Workshops have included: Deepen Your Practice, Restorative Yoga Therapy, Yoga For Your Back, Fundamentals of Yoga Asana. Available for private classes and group retreats and functions.
President
PR For The Modern Age (Self-employed)

(Self-Employed; 1-10 employees; Marketing and Advertising industry)

1995 — 2005 (10 years )

Communications Specialist/ Media Specialist/ Consultant/ Press Liaison/ Coordinator catering to industries dealing with health, wellness, nutrition, action sports, pop and youth culture and childhood development.

*Select clients in each of the following areas:

-Magazine publishers (Surfing, Surfing Girl, Alaskan Airlines, International Snowboard Federation, Teen, Snowboard Life, WGSN, MH-18, W.I.G., MXG);

-Book Publishers (McGraw-Hill, Wyllie Publications, Imprint Publications);

-Media companies (SNL Communications, 760 Media);

-Manufacturers (Vans, Switch, Swatch, G-Shock, Tag Rag, Marika: The Balance Collection and Shiva Shakti);

-Web sites (www.yelp.com, www.expn.com, www.vitalyouth.com, www.drhannaonline.com, www.extremesports.com, www.bluetorch.com www.yogablu.org);

-Events: (Swatch Boardercross World Tour, ESPN Winter X Games, Vans)

-Businesses (Yelp.com, Cardiff Family Chiropractic, Vital Youth Skincare, HostLabs).
Production Coordinator
All Girl Skate Jam (Sole Proprietorship)

(Sole Proprietorship; 11-50 employees; Sports industry)

January 2000 — September 2001 (1 year 9 months)

*Organized, mapped-out and produced three-stop premiere event.

*Accumulated relevant statistics and then developed and co-wrote marketing strategy/sponsorship kit.

*Acquired and liaised to sponsors.

*Co-wrote deal memo for onsite logistics for Core Tour NYC event stop.

*Coordinated banner placement for maximum marketing effect.

*General event organization including managing staff, event itinerary determination, securing permits, renting and organizing equipment and booth setup.
Creative Assistant

Warner Chappell Music

(Public Company; 10,001 or more employees; Music industry)

January 1990 — January 1994 (4 years 1 month)

Professional Assistant to Kenny MacPhearson, the Vice President of Creative Services. We specialized in bringing great music/lyric to the masses.

Julie Gengo (LION)’s Education

Temple University

BS , Electrical Engineering , 1979 — 1984

Activities and Societies:

Collegiate Cheerleader
Temple University

BS , Electrical Engineering , 1979 — 1984

Very active in the local 80's music scene.

Activities and Societies:

Collegiate Cheerleader

Additional Information

Julie Gengo (LION)’s Websites:

Julie Gengo (LION)’s Interests:

Oxfam, Poetry, Writing, Singing, Music, Snowboarding, Surfing, Tennis, Parenting, Art & Design, Eco Issues, World Prosperity, Progressive Politics, Environmental Awareness, Strategic Government, Health & Wellness, Yoga, Surfrider Foundation

Julie Gengo (LION)’s Groups:

Registered Yoga Teacher (R.Y.T.) with the Yoga Alliance

Oxfam Outreach Volunteer - speaking to the public through Oxfam's Music Outreach Program. Goal is to apprise and educate fans of all ages on Oxfam's mission. This gorilla marketing technique in an effort to achieve global support for the organization.

San Dieguito Youth Softball Girls Fastpitch coach for 8U team., HUB