Julie Delaforce

Current

Content Manager / Social Media Specialist at ubank

Past

Online Marketing Co-ordinator at Weight Watchers
Online & Communities Specialist at Network Communications
Production Assistant - Ninemsn at MSN

Business Operations Co-ordinator at Defence Force Recruiting

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Education

Charles Sturt University
Charles Sturt University

Recommended

1 person has recommended Julie

Connections

60 connections

Industry

Public Relations and Communications

Websites

Julie Delaforce’s Summary

I am an experienced social media and online marketing manager looking for my next career challenge. I am passionate about the online space, especially digital marketing, social media and online communities. I also have a keen interest in design and user experience. I get great satisfaction from customising online marketing plans for clients and helping them to understand the benefits online and social media marketing can bring to their businesses.

Industry Experience:
* e-Commerce
* FMCG
* Financial Services
* Entertainment
* Wine
* Fashion & Beauty

Julie Delaforce’s Specialties:

Social media marketing, Online community management, Digital marketing, Digital PR, SEO strategy, Project management, Blogger, Community & online media relations, Online Media Production: HTML, Dreamweaver, Photoshop, Video, Design

Julie Delaforce’s Experience

Content Manager / Social Media Specialist

ubank

(Privately Held; Banking industry)

October 2009 — Present (3 months)
Online Marketing Co-ordinator

Weight Watchers

(Public Company; WTW; Health, Wellness and Fitness industry)

September 2009 — October 2009 (2 months)

Temporary position.
Responsible for online content and social media strategy and implementation for Weight Watchers Healthy Life Awards.
Online & Communities Specialist

Network Communications

(Public Relations and Communications industry)

May 2008 — September 2009 (1 year 5 months)

* Complete client and account management for small to medium brands
* Taking client briefs and transforming them into insightful, effective online PR and social media strategies
* Project management and planning from the point of client engagement through to project completion
* Implementation and ongoing monitoring and evaluation of online PR and social media programs
* Key stakeholder management including liaising with and co-ordinating internal staff, clients and third parties and managing them to achieve milestones and deadlines
* Website usability reviews and recommendations
* Website SEO reviews including keyword research and content recommendations
* Online community management
* Mentoring and education on social media and online etiquette and interaction
* Strategic recommendations on email, online and mobile marketing programs
* Strategic recommendations on social networks development including widgets and games and liaison with external web developers
* In-depth research and insights around target audiences online
* Blogger, community and online media relations
* Working knowledge of the business application of various web 2.0 tools including: Facebook, Twitter, Flickr, YouTube, Digg, Delicious, Squidoo and many more
* Blogging at http://freshchat.com.au

ACHIEVEMENTS:
* Made a major contribution to the development of a PR-focussed online monitoring, reporting and insights suite, which would have been an Australian first.
* Devised online strategy for Network’s MD for his new independent consultancy business. Included repurposing content on http://www.prinfluences.com.au and creation of a blog: http://www.pracumen.com.au
Production Assistant - Ninemsn

MSN

(Public Company; MSFT; Online Media industry)

October 2006 — February 2008 (1 year 5 months)

* Responsible for all online advertorials and competitions for the lifestyle team
* Working across the following sites: Health, Travel, Beauty, Video, Entertainment, News, Kids, Women’s lifestyle
* Managing key stakeholders including internal design, development, sales and marketing contacts as well as external agencies and clients
* Writing original content to appeal to online audiences
* Repurposing existing magazine or third party content to appeal to online audiences
* Producing short promotional copy to be featured on ninemsn homepage to increase page visits
* Creation and distribution of email newsletters to large subscriber databases
* Online research for articles
* Reporting of online metrics using Nielsen and Omniture
* Assistance to design team included creative and banners for advertorials and competitions and internal marketing initiatives
* Use of bespoke CMS and HTML programming
* Extensive project management
Business Operations Co-ordinator

Defence Force Recruiting

(Partnership; Marketing and Advertising industry)

February 2003 — July 2006 (3 years 6 months)

National business support
Creation of systems for compliance auditing
Mentoring & traing of senior admin staff
Supervision of junior office staff
Office management
Facilities management
Asset management
Senior EA support
Target management - involved extensive tracking and reporting on job fill rates

Julie Delaforce’s Education

Charles Sturt University

Bachelor of Media Communication , Design, Advertising , 2007 — 2010 (expected)
Charles Sturt University

Bachelor of Communication (Media Production , 1999 — 2000

Subjects covered all areas of Audio & Video Production, Stage Production and Digital Media production as well as Professional Writing, Qualitative and Quantitative research.

Activities and Societies:

Assistant Stage Manager - Pulse Productions (University performance group) - 1999