Digital PR: Online & Communities Specialist
Sydney Area, Australia
Digital PR: Online & Communities Specialist
Sydney Area, Australia
Girl geek who loves anything to do with the internet and social media in particular. I especially enjoy social networking and online communities. I have a keen interest in design and user experience.
Currently working in Digital PR and love getting involved with online communities and social networking. I get great satisfaction from customising social media plans for clients and helping them to understand the social media landscape.
I have a strong personal interest in anything online, and especially like trying out new social media tools and anything to do with mobile/web convergence.
My favourite blogs are:
http://mashable.com/
http://www.web-strategist.com/blog/
The Social Networks I subscribe to include: Flickr, Photobucket, Digg, Delicious, StumbleUpon, Twitter, Flickr, Facebook, YouTube.
Social media marketing
Digital PR
Online Research & Insights
Facebook for business
Community Management
Awareness of Social Media etiquette
Online Media Production: HTML, Dreamweaver, Photoshop, Video, Design
Expertise and interest in: Facebook Applications, Plurk, Twitter, Flickr
(Public Relations and Communications industry)
May 2008 — Present (1 year 3 months)
Industry experience: FMCG, Food & Wine, Travel, Entertainment, E-commerce
Vertical experience: Female lifestyle, health and wellbeing, family and children
Expertise in: Facebook for business, online communities, project management, event management, social media marketing, virtual product launches, online strategy, online PR, SEO
Achievements:
Delivered successful social media marketing campaign for a boutique Australian winery. Included:
*Social media and social networks mentoring & education
*Online community creation and management
*Creative concepts for widgets/Facebook applications, managing relationships with widget developers
*Blogger and online community/forum outreach
*Online word of mouth
*Sourcing opportunities for interviews & features with online media
(Public Company; 10,001 or more employees; MSFT; Online Media industry)
October 2006 — February 2008 (1 year 5 months)
Experience in: Entertainment, Travel, Female lifestyle, Teen Lifestyle and Shopping Verticals.
Traffic Reporting using Nielsen and Omniture.
Skills in: CMS, HTML coding, Photoshop, SEO, writing for the web, event management, project management
(Partnership; Marketing and Advertising industry)
February 2003 — July 2006 (3 years 6 months)
National business support
Creation of systems for compliance auditing
Mentoring & traing of senior admin staff
Supervision of junior office staff
Office management
Facilities management
Asset management
Senior EA support
Target management - involved extensive tracking and reporting on job fill rates
Bachelor of Media Communication , Design, Advertising , 2007 — 2010 (expected)
Bachelor of Communication (Media Production , 1999 — 2000
Subjects covered all areas of Audio & Video Production, Stage Production and Digital Media production as well as Professional Writing, Qualitative and Quantitative research.