Julie Cook

Current

• Personal Shopper at Neiman Marcus

Past

• Buzz manager at Braingain Marketing
• Account Manager at Franco PR
• Intern at Bianchi PR

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Education

• University of Michigan

Recommended

1 person has recommended Julie

Connections

146 connections

Industry

Luxury Goods & Jewelry

Websites

• My Company
• My Blog

Julie Cook’s Summary

It's all about image. Written, spoken, or worn, I style images of all kinds. It's my passion and the key to succesful communication.

Currently I'm in my fashion phase working at Neiman Marcus as a St. John specialist as well as building my own book of personal business.

In previous jobs, I've worked in traditional PR for retail, lifestyle and cultural accounts for a medium sized PR agency in Detroit. From there I moved on to designing social media PR strategies with a very cool start-up called Braingain Marketing also located in Detroit.

My ideal career path melds commerce and art. I enjoy connecting people to things they need and love. That's where PR and personal shopping overlap. If you think abou it, personal shopping and wardrobing is all about conveying a message to the public through style.

Julie Cook’s Specialties:

wardrobing, personal shopping, sales, fashion, styling,

Julie Cook’s Experience

• Personal Shopper

  Neiman Marcus

  (Public Company; Retail industry)

  May 2008 — Present (1 year 8 months)

  I spend my days surrounded by the most beautiful clothes money can buy. My clients look to me as their gateway into the world of fashion and style. I work with them in a number of capacities including event based styling, weekly home visits for closet maintance and organization, seasonal wardrobing as well as shopping for home, husband, child, pet, gifts and anything else they may need.

• Buzz manager

  Braingain Marketing

  (Public Relations and Communications industry)

  June 2007 — September 2008 (1 year 4 months)

  At Braingain, I work with the most talented and cool people around. I'm on my laptop 24-7 researching new online media strategies (and doing a little shopping too..) so that our clients are on the bleeding edge of new media. I'm a media and culture geek so it's awesome that my hobbies and work collide.
  
  I help clients move out of the dark ages by amping up current PR plans and/or creating an entirely new approach with Web 2.0 strategies so they can better connect with consumers.

• Account Manager

  Franco PR

  (Privately Held; 1-10 employees; Public Relations and Communications industry)

  October 2004 — June 2007 (2 years 9 months)

  Provided strategic public relations counsel to clients in retail and lifestyle industries. Clients include: Panera Bread, Tiffany & Co., Hines Management, and Dominion Homes. Conducted research, planned special events, oversaw media relations, product launches and community relations programs that built relationships, reputations and visibility for clients. Supervised teams of up to seven members. Developed key messages, media spokesperson training, presentations and more. Worked with key local and regional media to build relationships and coverage.

• Intern

  Bianchi PR

  (Privately Held; 1-10 employees; Public Relations and Communications industry)

  January 2004 — August 2004 (8 months)

Julie Cook’s Education

• University of Michigan

  2000 — 2003

Additional Information

Julie Cook’s Websites:

• My Company
• My Blog

Julie Cook’s Interests:

marketing, PR, design, magazines, running, shopping, going to shows, hanging out with my friends, lofts

Julie Cook’s Groups:

PRSA

•    Luxury & Lifestyle Professionals
•    Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals
•    Detroit Young Professionals
•    Luxury Recruit for Luxury & Lifestyle Professionals
•    Fusion: Detroit Regional Young Professionals & Entrepreneurs
•    Fashion Retailers
•    StyleCareers
•    Great Lakes Urban Empowerment ("GLUE")
•    The Rolling Rack

Julie Cook’s Honors:

May 2007 IABC Renaissance Award, “Raising Dough for PanCan,” Communications Management/Special Events

March 2007 Speaker, Central Michigan University, PRSSA Annual Conference

February 2007 Young Professional Group Chairperson, PRSA Detroit Chapter

September 2006 Speaker, Central Michigan University, Communication Department

May 2006 Marketing Chairperson, PRSA Detroit Chapter Annual Meeting

Julie Cook’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch