
Experienced online marketer
Toronto, Canada Area

Experienced online marketer
Toronto, Canada Area
7+ years expertise in digital marketing, including:
- Search engine marketing
- Search engine optimization
- Media planning & buying
- Display advertising
- Mobile & social media
- Digital strategy
- Reporting & analytics
online marketing, digital strategy
(Internet industry)
July 2007 — Present (2 years 5 months)
Growing and managing the Online Media practice area; Providing leadership and guidance to a team of eMarketing specialists; Conceptualizing and overseeing the implementation of digital strategies and online marketing plans for fortune 500 healthcare clients;
Maintaining existing client relationships and assisting in new client acquisition as a subject matter expert
(Public Company; 201-500 employees; Marketing and Advertising industry)
May 2007 — July 2007 (3 months)
Managing key client accounts for the interactive division of Cossette; participating in the development of communications plans and creative briefs for activities such as online ads, microsites, email and search campaigns; working convergently with other disciplines to plan and deliver large-scale coordinated marketing campaigns
(Online Media industry)
October 2005 — April 2007 (1 year 7 months)
Managed the Search Engine Marketing practice area including strategic vision and objectives as well as a team of 3 specialists; Undertook marketing and business development activities for the solutions group; Maintained and nurtured client relationships with clients such as TD Bank, Petro-Canada and the Canadian Press.
(Government Agency; 51-200 employees; Marketing and Advertising industry)
January 2005 — September 2005 (9 months)
Coordinated the development of websites, seminars, and material to assist federal governement organization promote their services on-line.
(Privately Held; 1-10 employees; Internet industry)
August 2002 — August 2005 (3 years 1 month)
Implemented search engine optimization and pay-per-click marketing programs for private companies and government organizations on a part-time consulting basis.
Bachelor , Commerce, Marketing, Co-op , 2000 — 2004