
Communications Strategist
Greater Minneapolis-St. Paul Area

Communications Strategist
Greater Minneapolis-St. Paul Area
Writer focused on gathering a company's practical results and human interest to attract prospects. Substantial experience with the legal profession, in particular smaller law firms. High premium on using the customers' own words in story format.
information-gathering;
reporting;
group and individual dynamics;
organizing data;
administrative procedures;
fundraising.
(Privately Held; Professional Training & Coaching industry)
July 2008 — Present (1 year 5 months)
Certified Coach in Minneapolis St Paul for group and individual dynamics, Julie Schaefer CLCP. My clients find that small changes significantly improve outcomes. Each coaching follows four steps:
PRESENCE: Structures attention and focus.
DISCOVERY: Client presents what's going on.
TRANSFORMATION: An exercise that evolves a shift or an "Ah HA."
MASTERY: Accountabilities and time frame to integrate what was learned.
Do I tell clients what to do? Simply: no. That's why I can coach members of all professions. From being questioned in a supportive and positive way, the client can determine the next steps and is motivated to move forward.
(Privately Held; Marketing and Advertising industry)
May 2004 — Present (5 years 7 months)
For companies, Julie Schaefer interviews real-life people about their real-life solutions and creates articles of interest to customers and prospects.
You Manage Law® was founded to encourage managers, administrators and lawyers in small to medium sized Minnesota law firms to take time to control their practices and avoid inefficiency in terms of business practices and marketing.
(Non-Profit; Legal Services industry)
September 1989 — May 2004 (14 years 9 months)
- Administered media sales and achieved quotas off-site for eleven editions of the bar journal (Bench & Bar) per year with as many as 91 customers per edition.
- Increased revenues by 30% with one resourceful introduction of two pages of advertising in front of Table of Contents.
- Continuous learning on-the-job of computer skills and other systems as directed.
- Contended with three competitors that are more robust.
- Created practical customer-care seminars that cost the organization nothing.
(Non-Profit; Online Media industry)
February 1987 — June 1989 (2 years 5 months)
Maintained a top ten region in the United States.
BS (HONS) , Home Economics; 64% of course work in social psychology.
Danforth and Merrill-Palmer Institute Scholar
Omicron Nu Home Economics Honor Society, Officer
Alpha Kappa Delta Sociology Honor Society
Phi Kappa Phi Honor Society
Magna Cum Laude
Organizing data, business systems, administrative procedures, and information. PowerPoint, Word, Excel, Access, Publisher, Outlook, Cooking, Gardening, Sewing, Reading.
TwinWest Chamber of Commerce; Minnesota State Bar Association (MSBA) Practice Management and Marketing Section, Council Member; Legal Marketing Association (LMA); Wayzata Yacht Club; Wayzata Historical Society.