Julia Roy

Past

• Social Strategist at Undercurrent
• Social Media Coordinator at Schneider Associates
• Freelancer at Cone, Inc.

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Education

• Simmons College

Recommended

7 people have recommended Julia

Connections

434 connections

Industry

Online Media

Websites

• A Digital Girl, the Blog
• Twitter Updates
• Facebook Profile

Julia Roy’s Summary

I've been planning, executing, managing and measuring branded social campaigns for over 3 years now. And during this time, through social networking and personal branding strategies, I have also amassed a somewhat significant online following of my own, which continues to foster and grow a loyal community of friends, followers and fans across different web platforms.

I'm a thinker, communicator and educator of digitally and socially smart strategies. I advise individuals, corporations and brands on how to activate social campaigns that establish mutually-beneficial relationships between people and brands. I enjoy observing how individuals interact with brands, in both niche and major online social platforms, and thinking about unique ways brands can facilitate memorable and beneficial user experiences that go far beyond marketing.

I would like to continue to innovate and experiment in the intersection of digital and social, with the goal of creating more valuable and authentic brand to consumer interactions and experiences.

Julia Roy’s Specialties:

social networking, social media, personal branding, user engagement, relationship building, brand management, measurement, statistics, technology, speaking, writing

Julia Roy’s Experience

• Social Strategist

  Undercurrent

  (Privately Held; Marketing and Advertising industry)

  September 2007 — September 2009 (2 years 1 month)

  I held the position of Social Strategist at Undercurrent. Undercurrent is a think tank based in NYC that provides digitally-focused strategic planning, ideation, measurement, training, and advisement to global brands. My role involved developing strategies for deeper and more lasting relationships in the digital space, exploring new measurement models for these emerging environments, and imagining the future of digital and mobile communication. Clients I worked with include PepsiCo, Ford, CNN, BMW, Tennis Channel and Yahoo.

• Social Media Coordinator

  Schneider Associates

  (Privately Held; Public Relations and Communications industry)

  January 2007 — September 2007 (9 months)

  Directed and implemented social media programs for the agency's newly established social media practice. I built programs for clients in industries ranging from consumer packaged goods, hospitality, quick service, mobile and retail. Worked directly with the Founder and President of the agency Joan Schneider, to pitch new business involving social strategies and assess current campaigns for potential social media integrations.

• Freelancer

  Cone, Inc.

  (Public Company; Public Relations and Communications industry)

  June 2006 — September 2006 (4 months)

  Assisted in the launch of Making Change for Katrina, the agency's fundraising campaign to help raise money for Habitat for Humanity's rebuilding efforts in New Orleans. Main responsibilities included drafting press releases, media monitoring, and blogging.

Julia Roy’s Education

• Simmons College

  B.A. , International Relations with special concentration on Diplomacy, Political Science, Public Policy , 2001 — 2005

  Activities and Societies:

  International Relations/Political Science Liaison Officer
  Lincoln Douglass Debate Team Member

Additional Information

Julia Roy’s Websites:

• A Digital Girl, the Blog
• Twitter Updates
• Facebook Profile

Julia Roy’s Interests:

Social strategy, community, fan engagement, branding, relationship building, social networking, blogging, vlogging, Twitter, Tumblr, Flickr, FourSquare, Tweetups, speaking, teaching, real life events and meetups

Julia Roy’s Groups:

charity: water, Twestival, The Society for Geek Advancement

•    Women Who Tech
•    Mavin Digital Mashup
•    SMLatam
•    Blogs With Balls
•    Social Media Breakfast NYC

Julia Roy’s Honors:

20 Great Social Media Professionals On Twitter (2009) http://bit.ly/twitterprofessionals

Ranked #1,212 out of 3,602,429 on Twitter (2009)
http://bit.ly/juliaroy_twittergrader

Top 30 Under 30 Tweeters (2009)
http://bit.ly/juliaroy_30under30

Interview with Julia Roy – Digital Queen (2009)
http://bit.ly/juliaroy_thetrades

Twestival Ebay Auction, Auctioned off a Date with Myself Raising $1,549 for charity: water (2009)
http://bit.ly/juliaroy_twestivalcharityauction

#9 Hottest Girls @Twitter (2009)
http://bit.ly/juliaroy_huffingtonpost

Shortest PR Pitch (2008)
http://bit.ly/juliaroy_adverlab

Dig a Tech Girl (2007)
http://bit.ly/juliaroy_trendhunter

Julia Roy’s Contact Settings

Interested In:

• consulting offers
• expertise requests
• reference requests
• getting back in touch