Julian Treasure

Current

• Chairman at The Sound Agency

Past

• Chairman at TPD Publishing/Just Customer Communication
• Marketing Director at CW Communications/IDG Communications
• Advertsement Manager at VNU Business Publications

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Education

• University of Cambridge
• Gonville & Caius College, Cambridge
• St Paul's School, London

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Recommended

18 people have recommended Julian

Connections

463 connections

Industry

Marketing and Advertising

Websites

• Ecademy profile
• My book Sound Business
• My Company

Julian Treasure’s Summary

Every business is making sound, but most are doing it unconsciously and damaging their sales, customer satisfaction, staff productivity and marketing effectiveness in the process. Getting your sound right can improve your bottom line fast.

The Sound Agency helps clients achieve better results through the better use of sound - in branding, communication, retail or public spaces, offices and product design. Our unique SoundFlow™ model maps (or predicts) the effects of sound on people, and we combine this with many years' experience in business management and marketing.

We are thought-leaders in the new field of applied sound, and have been featured in the Economist, TIME Magazine, UK national press (Guardian and Daily Telegraph) radio (BBC Radio 2, 4 and 5) and TV (ITV's Tonight programme and BBC2's Working Lunch).

My book Sound Business is the first to map the huge new territory of applied sound, and acts as a complete introduction to harnessing the power of sound in business, from branding and marketing to the telephone, the web and physical spaces such as shops, restaurants, offices and reception areas.

Julian Treasure’s Specialties:

Strategic sound consultancy - planning, creating (or removing) sound using state-of-the-art technology. Examples include creating/optimising audio brand guidelines; creating BrandSound™ and branded music; creating and installing generative soundscapes in offices, shops or public spaces; consulting on optimising sound in all forms of communication.

Julian Treasure’s Experience

• Chairman

  The Sound Agency

  (Privately Held; 1-10 employees; Management Consulting industry)

  May 2004 — Present (4 years 6 months)

  Auditing clients' use of sound; advising and planning how to optimise profits by using sound better; carrying out programmes of sound removal, creation, installation and measurement.

• Chairman

  TPD Publishing/Just Customer Communication

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  October 1988 — July 2003 (14 years 10 months)

  Founded contract publishing agency TPD in 1988; grew it to become one of the UK's leading contract publishers; was Chair of Association of Publishing Agencies and of the UK Digital Content Forum, and Director of Periodical Publishers Association. Changed name from TPD to Just and sold the business to Interpublic in 2003.

• Marketing Director

  CW Communications/IDG Communications

  (Privately Held; 1001-5000 employees; Publishing industry)

  1983 — 1988 (5 years)

• Advertsement Manager

  VNU Business Publications

  (Public Company; Publishing industry)

  1981 — 1983 (2 years)

Julian Treasure’s Education

• University of Cambridge

  1976 — 1979

• Gonville & Caius College, Cambridge

  BA (Hons), Economics, 1976 — 1979

• St Paul's School, London

  1971 — 1975

Additional Information

Julian Treasure’s Websites:

• Ecademy profile
• My book Sound Business
• My Company

Julian Treasure’s Interests:

Music, sound, golf, technology, Italy

Julian Treasure’s Groups:

Marketing Society, Worshipful Company of Marketors, Newspapers and Advertisers Golfing Society, TED

•    Sensory Branding

Julian Treasure’s Honors:

Received the PPA Chairman's Award for services to the magazine publishing industry, 2001
Chairman of DTI Digital Content Forum, 2000
Chairman of PPAinteractive, 1999-2001
Director of Periodical Publishers Association, 1995-2003
Chairman of the Association of Publishing Agencies, 1995-97

Julian Treasure’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch