Julian Cohen

Current

VP, Consumer & Marketplace Insights at Beam Global Spirits & Wine

Past

SVP, Group Planning Director at Element 79
VP, Brand Planning Director at Leo Burnett USA
SVP, Group Strategic Planning Director at DDB

Market Research Manager at ProNational Insurance
Director of Marketing and Communications at QCS Interactive
Marketing/Operations Manager at Hypercom
Lecturer at University of Miami
Research Analyst at Leo Burnett

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5 more...

Education

University of Miami
University of Chicago
Cherry Hill High School East

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Connections

275 connections

Industry

Market Research

Julian Cohen’s Summary

If at any time over the past 17 years you have chugged a Gatorade, smoked a Parliament, hacked away on a Dell, wandered around a Home Depot, hung Sheetrock, driven an Oldsmobile, eaten a Yoplait, crunched on a bowl of Wheaties, visited Discovery Cove, dined on Tyson chicken, serviced your car at Pep Boys, savored a Jim Beam, shot a Sauza, or sipped a Courvoisier, then Julian is partly responsible.

Julian Cohen’s Specialties:

Consumer insights
Qualitative and quantitative research
Cultural immersion and anthropology
Branding and advertising
Strategy development
Account / brand planning

Julian Cohen’s Experience

VP, Consumer & Marketplace Insights

Beam Global Spirits & Wine

(Public Company; 1001-5000 employees; FO; Wine and Spirits industry)

2008 — Present (less than a year)
SVP, Group Planning Director

Element 79

(Public Company; 201-500 employees; Marketing and Advertising industry)

2007 — 2008 (1 year)

Brands: Gatorade, G2, Propel, Tropicana, Quaker
VP, Brand Planning Director

Leo Burnett USA

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

2005 — 2007 (2 years)

Brands: Philip Morris (Virginia Slims, Parliament, Basic), Diageo (Oronoco Rum)
SVP, Group Strategic Planning Director

DDB

(Public Company; 501-1000 employees; Marketing and Advertising industry)

1998 — 2005 (7 years)

Brands: Dell, Home Depot, cars.com, Pep Boys, General Mills (Yoplait, Wheaties, Betty Crocker), USG, Busch Gardens, Henkel
Market Research Manager

ProNational Insurance

(Privately Held; 11-50 employees; Insurance industry)

1997 — 1998 (1 year)
Director of Marketing and Communications

QCS Interactive

(Privately Held; 11-50 employees; E-Learning industry)

1996 — 1997 (1 year)
Marketing/Operations Manager

Hypercom

(Public Company; 201-500 employees; Computer Hardware industry)

1995 — 1996 (1 year)
Lecturer

University of Miami

(Educational Institution; 1001-5000 employees; Higher Education industry)

1993 — 1995 (2 years)

Taught Freshman Composition and Literature
Research Analyst

Leo Burnett

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

1991 — 1993 (2 years)

Brands: Oldsmobile, Procter & Gamble (Crest Complete), Tropicana

Julian Cohen’s Education

University of Miami

MFA, Creative Writing, August 1993 — June 1995
University of Chicago

BA, Economics, September 1987 — June 1991

Activities and Societies:

Phi Delta Theta
Cherry Hill High School East

1983 — 1987