Julian Seery Gude

Current

• President at EXCELER8 Corporation

Past

• VP Advertiser Services at WorldAvenue
• Sr. Director Advertising Operations at Knight Ridder Digital
• Director National Sales at KnightRidder.com

• Internet Business Development Manager at SBC Communications (SBC Yellow Pages)
• Statewide Strategic Planning Manager at Pacific Bell Directory
• Strategic Planning Manager at Pacific Bell Directory
• Sales Training Manager at Pacific Bell Directory
• Advertising Account Executive at Pacific Bell Directory
• Advertising Account Executive at GTE
• Sales Manager at Durable Solutions, Inc.

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Recommended

6 people have recommended Julian

Connections

212 connections

Industry

Online Media

Websites

• My Company
• My Blog
• My Blog

Julian Seery Gude’s Summary

Julian has participated in the Internet advertising revolution from its infancy in the heart of Silicon Valley to today's Web 2.0 world of social media and blogging.

"Whatever we do at exceler8 or LocalNa8ion, we don't lose sight of the fact that our business is about connecting people. We bring the best people and process to the table, then we forge that expertise into results using advertising and the right technology for the job - be it a blog, word-of-mouth marketing, local search, or an online branding campaign."

Julian's extensive experience in online media, advertising and web technologies are highly complementary to the companies he now serves as the chief exceler8or of exceler8. Prior to founding exceler8 Julian was VP of Advertising at a South Florida Internet advertising startup. Julian served as Senior Director of Advertising Operations for Knight Ridder Digital from January 2000 through June 2005. In his first year at Knight Ridder Digital Julian also formed and led KnightRidder.com's first national sales channel - today's Real Cities network.

Julian helped create and launch SBC Communications SMARTpages.com, a leader in Internet directories and local search products. Before his foray in to Internet Advertising in the 90's Julian worked for SBC Communications, Pacific Bell Directory and GTE in the Yellow Pages industry. His career for those companies spanned inside and outside sales and management roles in sales training and strategic planning before he finished his tenure at SBC in Internet business development and operations.

"What have I learned in my 20+ year career? That everything begins and ends with people. Second, that with technology specifically we often lose sight of people. At exceler8 we love to experiment with the very leading edge of web technology but we do so in the pursuit of value, be it measurable results or dynamic quality that we recognize the second we see it."

Julian Seery Gude’s Specialties:

Blog Development, Social media, Social Media Optimization (SMO), Interactive Marketing Services, Local Search, Local Internet Marketing, Local Online Marketing, Online recruitment, Employer Branding, local online advertising, open source software, training, consulting, online ad ops, advertising operations, ad serving, ad trafficking, sales operations, local & national sales, blog training, sales automation, design, internet yellow pages, local news, online publishing.

Julian Seery Gude’s Experience

• President

  EXCELER8 Corporation

  (Online Media industry)

  August 2005 — Present (4 years 4 months)

  Revolutionary free and low-cost online marketing and publishing
  
  exceler8 focuses on using revolutionary free and low-cost online publishing tools and marketing methods to connect you with your customer for next-to-nothing.
  
  Core Competence
  
  Finding the leading-edge of human performance and technology to produce amazing results.
  
  Principal area of practice | LOCAL Na8ion
  
  Creating Google-Friendly Small Business Websites.

• VP Advertiser Services

  WorldAvenue

  (Privately Held; 51-200 employees; Online Media industry)

  June 2005 — July 2005 (2 months)

  VP Advertiser Services: led sales team, yield management group, production group and sales support staff in this online incentive lead generation and affiliate marketing company.

• Sr. Director Advertising Operations

  Knight Ridder Digital

  (Public Company; 201-500 employees; kri; Online Media industry)

  January 2000 — June 2005 (5 years 6 months)

  Responsible for formation and ongoing leadership of advertising operations team at Knight Ridder Digital’s network of thirty-four award winning local news and specialty sites. Accountable for company-wide sales operations, spanning ad scheduling, reporting, optimization and forecasting, graphic design, contract negotiations and vendor management, sales planning, sales collateral development, revenue forecasting, and budget planning and management. Led a bi-coastal (Silicon Valley/Miami) ad operations team that drove a 50% increase in efficiencies (staffing) and raised productivity levels in design and ad scheduling by 40%. Created new Sales Engineering team to create, certify and deploy new ad technologies to drive new advertising dollars. Evangelized and led efforts to develop rich media ad products which resulted in 150% growth in rich media advertising penetration across our network.

• Director National Sales

  KnightRidder.com

  (Public Company; 201-500 employees; kri; Online Media industry)

  January 2000 — March 2001 (1 year 3 months)

  Created and led Knight Ridder Digital’s national online advertising sales team and managed P&L for network of thirty-four local news and information portals and speciality sites. Managed national rep firm relationship (24/7) and developed client direct content/advertising partnerships to build new revenue streams. Created remnant ad sales channel to maximize inventory utilization and created the first sales territory definitions and rules for local and national sales channels to sell effectively together. Grew revenue by 208% YOY with online advertising revenues exceeding $5MM. Led all other online sales channels to achieve Knight Ridder Digital’s ‘Top Sales Channel’ award for 2000.

• Internet Business Development Manager

  SBC Communications (SBC Yellow Pages)

  (Public Company; 10,001 or more employees; sbc; Online Media industry)

  June 1997 — January 2000 (2 years 8 months)

  Grew company revenues through partnerships and strategic alliances in the Internet local search and Yellow Pages Advertising Industries for SBC Communications. Acted as the liaison between SMARTpages.com and SBC Directory Operations where I played an integral role in the successful launch of the SMARTpages web site including the creation of new advertising products, sales tactics, compensation, incentives, training, and operational plans. Successfully implemented challenging SMARTpages sales rollout across eight-state operations and 2,000 person sales force. Received Council of Leaders and Exceptional Achievement awards in 1998 for my efforts to launch SMARTpages. Chosen to act as Assistant to the President in a special four-month assignment where I assisted the corporation’s top officer with special Internet projects and merger integration.

• Statewide Strategic Planning Manager

  Pacific Bell Directory

  (Public Company; 1001-5000 employees; n/a; Marketing and Advertising industry)

  January 1997 — June 1997 (6 months)

  Reporting directly to the Vice President of Sales, I had responsibility for managing the strategic planning process for Pacific Bell Directory's sales organization. As the Team Leader for six strategic planners, I managed the development of innovative short and long-range plans that helped maximize Pacific Bell Directory sales revenues and margin. I drove efforts to streamline the sales planning process and managed the delivery of on-time, cohesive plans that addressed core sales issues such as revenue targets, market prioritization, customer base segmentation, sales productivity and staffing levels. Responsible for managing and recommending 'bottoms-up' sales objectives for California markets that generated over one billion dollars in annual company revenue. Received Council of Leaders and Exceptional Achievement awards in 1997 for my contributions in both strategic planning and in my role as a SBC/Pacific Bell merger integration team member.

• Strategic Planning Manager

  Pacific Bell Directory

  (Public Company; 1001-5000 employees; n/a; Marketing and Advertising industry)

  May 1996 — January 1997 (9 months)

  Translated corporate financial objectives into actionable sales strategies and tactics for Pacific Bell Directory sales offices and Northern California sales region. Performed qualitative and quantitative analysis on sales region/office performance in order to forecast sales results and identify opportunities for revenue and productivity improvements. Developed new sales tools that reduced advertiser base defection. Completely revamped campaign plans to provide sales management with clear measurable tactics that achieved sales objectives. Successfully partnered with marketing department on development and deployment of direct mail campaigns and sales collateral that drove increased market presence and greater sales effectiveness against competition.

• Sales Training Manager

  Pacific Bell Directory

  (Public Company; 1001-5000 employees; n/a; Marketing and Advertising industry)

  June 1994 — May 1996 (2 years )

  As a Training Manager I was responsible for training development, delivery, job-skills based performance assessment and coaching, and public speaking engagements where I helped roll out new products and initiatives to our sales force. Individually managed multiple training projects from client consultation, through design and delivery. Delivered sales and technical training to targeted groups in management, sales and sales support positions. Responsible for delivery and development of annual skills and knowledge assessment for all sales and customer service representatives. Awarded 1996 Pacific Bell Directory Exceptional Achievement Award.

• Advertising Account Executive

  Pacific Bell Directory

  (Public Company; 1001-5000 employees; n/a; Marketing and Advertising industry)

  January 1991 — June 1994 (3 years 6 months)

  Sold and serviced new and existing Yellow Pages advertising to business clientele. Oakland sales branch ‘Rookie of the year.’ Received 'book-leader' sales honors and 100% accuracy award for zero-defect sales.

• Advertising Account Executive

  GTE

  (Public Company; 10,001 or more employees; n/a; Marketing and Advertising industry)

  October 1988 — January 1991 (2 years 4 months)

  As GTE's youngest outside sales representative nationwide, I managed approximately one million dollars in annual account revenue for this Yellow Pages publisher. Attained a 26% increase in annual revenues, an achievement that was recognized by GTE with an incentive trip to Hawaii.

• Sales Manager

  Durable Solutions, Inc.

  (Privately Held; 201-500 employees; n/a; Computer Hardware industry)

  October 1986 — October 1988 (2 years 1 month)

  Managed sales consultants marketing computer hardware to universities, corporations, and individuals. Assisted company owners with strategic market development and business planning that led to the creation and management of a new business unit. Increased gross revenues and doubled sales margins of core business by developing vertical market sales to medium sized corporations and Government R&D facilities.

Additional Information

Julian Seery Gude’s Websites:

• My Company
• My Blog
• My Blog

Julian Seery Gude’s Interests:

Technology, golfing nut, running, reading, outdoor activities, travel, wireless technology, computers, internet advertising, Internet tools and technology, Internet publishing, Internet advertising consulting, advertising operations, business startup.

Julian Seery Gude’s Groups:

OldTimers, AdMonsters

•    Social Media Marketing

Julian Seery Gude’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch