Interaction Designer at Nokia Institute of Technology
Brazil
- Current
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- Interaction Designer at Nokia Institute of Technology
- Past
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- Usability Analyst and Information Architect at Try Consultoria e Pesquisas
- Freelance Usability Consultant and Information Architect at via6
- Freelance Usability Consultant and Information Architect at beta interactive
- IT Trainee at Companhia de Tecnologia de Saneamento Ambiental - CETESB
- Education
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- Centro Universitário SENAC
- Recommended
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4 people have recommended Juliana - Connections
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138
connections
- Industry
- Information Technology and Services
- Websites
Juliana Gaiba’s Summary
• Creative, multi-disciplinary professional;
• Passion for the User Experience field. Over 5 years of demonstrable experience participating in projects that required information architecture, usability research and user interaction design skills;
• Solid experience as information architect. Proven ability to concept UI documentation, Task flows, Wireframes, Content diagrams, Prototypes, Site maps and UI specifications;
• Usability research expertise, conducting usability tests for different stages of product development cycle: Heuristic evaluation, Usability studies and benchmarks, Paper and HTML prototypes, Card sorting and User diaries;
• Strong understanding of software products and services environments for internet and mobile;
• Strong analysis and communication skills, being able to communicate an exciting vision for experience design and drive it into practical reality;
• Ability to work collaboratively as bridge-builder between business analysis, front-end design and technical staffs;
• Solid experience working on agile environment (SCRUM);
• Proficiency with Visio, Axure, Omnigraffle, Morae, Illustrator and InDesign.
Juliana Gaiba’s Specialties:
UI documentation, Task flows, Wireframes, Content diagrams, Prototypes, Site maps and UI specifications. Heuristic evaluation, Usability studies and benchmarks, Paper and HTML prototypes, Card sorting and User diaries. Linux GUI. UI for keypad and touch screen mobiles. E-commerce, Internet services and products. SCRUM Product Owner.
Juliana Gaiba’s Experience
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Interaction Designer
Nokia Institute of Technology
(Non-Profit; Telecommunications industry)
October 2008 — Present (10 months)
Interaction Designer working at Nokia's Technology Institute (INdT) - SW&UI branch located in Recife. INdT is a research company focused on deploying innovative technological solutions on the mobile communications area.
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Product Analyst
UOL
(Public Company; UOLL4; Internet industry)
January 2008 — October 2008 (10 months)
Responsible for the conception and management of UOL products with emphasis on E-commerce. Product Owner of Shopping UOL, online service of price comparison. For TodaOferta, online auctions service, created information architecture documentation.
As a Product Owner performed the following activities:
• Product Backlog management, detailing requirements for new and existent features, focusing a great user experience and ensuring that products meet great standards of usability and design excellence.
• User stories prioritization among business areas and stakeholders;
• Creation of wireframes, sitemaps, definition of task flows and the participation on the definition of texts and layouts
• Insure successful implementation among front-end engineers and technical developers.
I also coordinated the development by UOL partners of strategic studies of competition (benchmarking) and usability studies to some products of the portal, such as Bate Papo UOL (chat platform), UOL Host (host service) and UOL WiFi (WiFi access provider). -
Freelance Information Architect
betboo
(Privately Held; Gambling & Casinos industry)
May 2008 — July 2008 (3 months)
Project for Betboo - Boomerang community. Definition of task flows, wireframes and scope of Betboo's area for the online community of players, including forum, shopping (exchange of points for bonus)
and fidelity program. -
Information Architect
LOV
(Online Media industry)
August 2007 — January 2008 (6 months)
Responsible for the Information Architecture of projects. Main responsibilities: wireframes, navigation and site maps, content diagrams, definition of scope and strategic planning of websites for TAM Linhas Aéreas and Sony.
Benchmarks and study of innovative web trends and tools to be implemented in projects that focused lively user interaction possibilities. -
Usability Analyst and Information Architect
Try Consultoria e Pesquisas
(Privately Held; Internet industry)
January 2005 — August 2007 (2 years 8 months)
Participated in diverse website usability research studies, employing several methodologies for a wide range of business:
- Institutional;
- Product information;
- Search engine;
- Internet Banking;
- Webmail;
- E-commerce;
- Online auction;
- Online Community;
- Intranet;
- Online publisher.
Main clients: Fiat, Volkswagen, Brastemp, Boticário, Editora Abril, Caixa Ecônomica Federal, Unibanco, Fundação Roberto Marinho, UOL, iG, Lojas Marisa.
• Designed, conducted and analyzed results of different types of user research studies, including lab-based usability studies, Paper prototyping, HTML Prototypes, Card Sorting, Heuristic Evaluations, User Diaries, Qualitative user researches in comparative and/or general studies of usability, Focus Groups and Feature Benchmarking.
• Data analysis for study reports, with suggestions and recommendations for usability issues in wireframe.
• Participated in Information Architecture projects creating wireframes and navigation flow maps. -
Freelance Usability Consultant and Information Architect
via6
(Privately Held; Internet industry)
April 2007 — May 2007 (2 months)
Usability heuristic evaluation and suggested information architecture for the redesign project of the online professional community.
Were developed for the project: heuristic analysis of the current site and elaboration of wireframes of key-pages (home, authenticated home, contacts, communities, forums, etc). -
Freelance Usability Consultant and Information Architect
beta interactive
(Design industry)
January 2007 — February 2007 (2 months)
Natura Brand/Corporate website heuristic evaluation and suggested information architecture focusing on improving the interactive platform for collaborators and suppliers. Were developed for the project: heuristic analysis, detailed navigation map – with analysis of label and nomenclature – and wireframes describing the suggestions for usability problems.
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IT Trainee
Companhia de Tecnologia de Saneamento Ambiental - CETESB
(Public Company; Information Technology and Services industry)
January 2000 — December 2001 (2 years)
Training program completed as mandatory requirement for completion of Technical Course on Data processing (high school).
Main activities: programming for data analysis of water quality. Scanning and georeferencing information concerning the mapping documentation of the State of São Paulo.
Juliana Gaiba’s Education
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Centro Universitário SENAC
Bachelor , Graphic Design , 2002 — 2007
Attended to SENAC undergraduate research internship program. Research field: Ergonomics.
Studied the influence of the visual communication on the use of public spaces. Object of study: CEU Butatã (a leisure and culture complex in the uptown of São Paulo).
Teacher: Antonio Gil
Additional Information
Juliana Gaiba’s Websites:
Juliana Gaiba’s Groups:
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Interaction Design Association -
Boxes and Arrows -
Scrum Practitioners -
User Experience
Juliana Gaiba’s Contact Settings
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