Product Manager
Montreal, Canada Area
- Current
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- Product Manager at Medium Company - Business Supplies Goods
- Past
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- Sales - Help Desk Specialist at TELUS Communications
- Trade Marketing Manager at Frito Lay
- Key Account Manager at Nestle
- Product Manager at NEGUSA Corporation
- Education
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- McGill University
- Universidad de Lima
- ESAN - School of Business for Graduates
- Universidad de Lima
- Recommended
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4 people have recommended Julio - Connections
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54
connections
- Industry
- Consumer Goods
- Websites
Julio Pacon’s Summary
Marketing Specialist with ten years of experience as Product Manager, Trade Marketing Manager and Key Account Manager in consumer packaged goods, business supplies goods and telecommunications industries. With great abilities to define a Marketing Plan, manage the product life cycle, segment the market, position the product, establish product mix and analyze the competition. Success on negotiating trade marketing activities (promotions, publicity, sampling) supported on Category Management best practices (plan-o-grams, share of display), monitoring key performance indicators and building excellent relationships with partners (clients) looking for strategic alliances. Assertive and communicative capable to interact with the different departments in order to develop new products, targeting non-traditional channels looking for continuous sales growth.
Julio Pacon’s Specialties:
• Strategic Marketing Planning • New markets penetration
• Development of marketing-mix • Market and competition analysis
• Development of marketing tools • Team-work and communication
• Category Management strategies • Control and estimate budget
Julio Pacon’s Experience
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Product Manager
Medium Company - Business Supplies Goods
(Privately Held; 51-200 employees; Business Supplies and Equipment industry)
December 2007 — Present (1 year)
Product Manager - for two poduct categories ($2.5 annual sales). Responsible of product life cycle, strategic planning, working with cross-functional teams to successfully drive new product development launches and replacements. Analyze product portfolio in order to measure performance and establish strategies per product-market, conducting market research, including ongoing visits to customers and prospects. Inventory control ensuring stocks and punctual delivery; analyze all new price request and creating new items as per sales request.
Principal contributions:
Market segmentation and analysis establishing target group and sales focused.
Creation of marketing collateral: Efective Sales tool -
Sales - Help Desk Specialist
TELUS Communications
(Public Company; 5001-10,000 employees; Telecommunications industry)
August 2005 — December 2007 (2 years 5 months)
LEADING STAR – BEST PERFORMANCE PSS IN 2006
Responsible to coach and train sales team: how- to close inbound sales, contact existing clients and to offer and promote products and services, provide recommendations and improvements to products and services and propose long-term solutions to acquire and retain clients and improve revenue generation. Assist Team Managers in technical coaching by developing documentation for on-line help systems and identifying opportunities for effective training.
Principal contributions:
Creation of new sales incentive program to promote and increase sales in the Customer Care Team. -
Trade Marketing Manager
Frito Lay
(Public Company; 10,001 or more employees; PEP; Consumer Goods industry)
August 2000 — January 2005 (4 years 6 months)
BEST PERFORMANCE AWARD OT IN 2003 AND 2004
NEW PRODUCT LAUNCH: LAYS BULK AND DORITOS BULK IN 2004
Trade Marketing Manager for Supermarkets, Convenience Stores and Premium Accounts -$8 million annual sales- responsible to elaborate Marketing Plan; analyze marketing –mix, and Category Management strategies. Success negotiating contracts, alliances with clients, finding new partners in non-traditional channels and launching new products as member of NPD Team, working closely with cross-functional teams and penetrating new markets within the cluster.
Principal contributions:
An average of 24% increase of annual sales amount in 2003 and 2004. Strategic accounts: Vending Machines, Airlines, Catering companies, Cinemark, KFC, Pepsi, Ambev.
Signature of 5 partnership contracts in 2004 approximate total of $150,000 -
Key Account Manager
Nestle
(Public Company; 10,001 or more employees; NESN; Food Production industry)
December 1996 — August 2000 (3 years 9 months)
KAM - Wholesalers within Ice Cream Division responsible to assists National Manager and KAM team in the development of short and long-range regional account strategies and tactics, analyze sales and profit forecasts, monitors own performance in regards to sales, expense budgets, distribution and marketing programs. Develop and maintains long-term business relationships with key accounts, facilitating and enhancing Ice Cream presence in the market. Negotiates contracts with accounts.
Principal contributions:
Success as « Nestle Productivity Team » member: increasing freezers profitability.
Creation of Ice cream-delivery project as a new distribution channel. -
Product Manager
NEGUSA Corporation
(Privately Held; 51-200 employees; Consumer Goods industry)
December 1994 — November 1996 (2 years)
Product Manager of Instantaneous Mix, responsible to develop and annual marketing plan which include competitive analysis, price assessment and product mix, work with suppliers to generate promotional flyers and catalogues, build analysis report of competitors, customers and consumers.
Julio Pacon’s Education
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McGill University
Certificate, Marketing, 2007 — 2009 (expected)
Marketing Certificate for Graduates
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Universidad de Lima
License, Business Management, 2004 — 2005
Graduated with honours from Business Post-Grade School
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ESAN - School of Business for Graduates
Certificate, Strategic Marketing, 1997 — 1999
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Universidad de Lima
Baccalaureate, Business Administration, 1986 — 1992
Additional Information
Julio Pacon’s Websites:
Julio Pacon’s Interests:
Basketball, Soccer, Hockey, Skiing, New Technology, Rock, Jazz.
Julio Pacon’s Groups:
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Hispanic Net -
TELUS Alumni -
Executive Suite -
Pro Marketers - For Marketing Professionals -
Facebook.com -
Shopper Insights & Marketing Professionals -
Forbes.professional -
Friends of / Amis du Canada -
Invites Welcome! (Open Networkers) -
Telecom Jobs -
Consumer Packaged Goods Connects -
Frito Lay Marketing Alumni -
PepsiCo Employees and Alumni -
Nestle Alumni Worldwide
Julio Pacon’s Honors:
TELUS COMMUNICATIONS – Sales Help Desk Specialist (www.telus.com)
LEADING STAR – BEST PERFORMANCE PSS IN 2006
FRITO LAY INTERNATIONAL – Trade Marketing Manager (www.fritolay.com)
BEST PERFORMANCE AWARD OT IN 2003 AND 2004
Julio Pacon’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- expertise requests
- reference requests
- getting back in touch
