
Mobile Marketing Evangelist
Finland

Mobile Marketing Evangelist
Finland
Entrepreneur-spirited and customer-focused professional with over 12 years of experience in business development and marketing of digital entertainment products and services.
Business development of consumer Internet and mobile services; wireless network technologies; digital content management; mobile marketing; Web 2.0 and social networking services; consulting and management of innovative growth companies.
(Public Company; 10,001 or more employees; NOK; Marketing and Advertising industry)
May 2008 — Present (1 month)
Nokia Interactive provides marketers with a standardized, global approach to mobile advertising and marketing. The company offers brands global mobile advertising reach across more than 100 million mobile consumers through the Nokia Media Network, a mobile advertising network comprised of blue-chip publishers, Tier 1 mobile operators and Nokia properties.
With offices in Beijing, Boston, Chicago, Dusseldorf, Frankfurt, Helsinki, London, Los Angeles, Madrid, Milan, Minneapolis, Mumbai, Munich, New York, Paris, Singapore and Shanghai, Nokia Interactive is helping brands reach new consumers and helping publishers monetize their media.
(Privately Held; 1-10 employees; Internet industry)
August 2007 — Present (10 months)
XIHA Life is the world's first truly multilingual social network, targeted at people living outside their home country. XIHA is Chinese and means fun, happy; also hip hop.
XIHA Life project was started in 2006 by a Finnish game industry veteran Jani Penttinen.
(Privately Held; 1-10 employees; Wireless industry)
July 2005 — December 2006 (1 year 6 months)
Business startup for a seed-funded U.S. company; International business development, strategic partnerships, content acquisition, project-based hiring, online and mobile advertising strategy.
Launched mobile internet and SMS -based social networking and mobile content community Daymob.com and an in-house developed software platform; Tweaked the service to comply with the MMA guidelines and finally got it approved by all the 4 big U.S. operators (AT&T, Verizon, Sprint and T-Mobile).
(Partnership; 201-500 employees; Management Consulting industry)
January 2004 — June 2005 (1 year 6 months)
Market analysis and management consulting for internationalizing Finnish technology startups; Business intelligence, financial analysis, partnerships and strategic business development.
(Public Company; 10,001 or more employees; TLSN; Telecommunications industry)
July 2004 — June 2005 (1 year)
Scouting for new technologies and services for deployment in the Nordic region; Focus on seamless mobile/broadband, content enabling, mobile entertainment, terminals, security and digital home solutions.
Opened communication with high-profile Silicon Valley startups and established technology companies; Reported to VP of R&D Partnerships at TeliaSonera’s CTO office.
(Privately Held; 11-50 employees; Wireless industry)
October 2004 — May 2005 (8 months)
Worked as part of a global M&A team to find a strategic partner for a leading European mobile game developer. Mr. Goodliving, Inc was acquired by RealNetworks, Inc (NASDAQ: RNWK) in May 2005 for 15 million USD.
(Privately Held; 51-200 employees; Entertainment industry)
2001 — 2004 (3 years)
Marketing management, purchases, pricing, new partnerships, channel marketing, sales team coordination, product life-cycle management, public relations; Products: Wi-Fi hardware, PC-motherboards, graphics cards and optical drives.
Successfully planned and executed marketing for Microsoft Xbox and Nokia N-Gage product launches; Developed the company’s largest account from 0 to 4 million euros in annual sales during 18 months.
(Privately Held; 51-200 employees; Computer Games industry)
1999 — 2001 (2 years)
Distribution business development with national retailer chains; Co-planned launches for 3dfx, Gigabyte, Handspring, Hyundai ImageQuest and Microsoft Xbox brands in Finland; Designed advertising campaigns for games published by EA, Activision, Take-Two, Microsoft, Konami and Eidos Interactive.
(Privately Held; Myself Only; Computer Hardware industry)
1997 — 1999 (2 years)
Importing specialized IT hardware and software.
MBA, International Finance
Full-time MBA program at HSE Executive Education.
Personal: Sailing, exercising, biking, scuba diving, tennis, snowboarding, golf, traveling and trying all kinds of new stuff Business: Internet and mobile consumer services, ad-supported business models, Web 2.0, social networking and other social media, search engine optimization (SEO), location-based services (LBS), blogging, venture capital industry
Finnish American Chamber of Commerce, Bay Area Finnish Alumni, Silicon Vikings, MobileMonday, Always-On Network Insider, SVASE, SDForum, Eurocircle, INmobile.org, Wireless World Forum, OpenCoffee Helsinki, Mindtrek, Boardman 2020, Technopolis Ventures, HYNY, Forum Virium Helsinki, SomBiz