Strategic Marketing Expert
San Francisco Bay Area
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Judy Hopelain’s Summary
Judy has helped drive top- and bottom-line impact for HP, Chevron, Payless ShoeSource, and American Girl, among others over the past 20 years.
Most of Judy’s career has focused on seizing revenue opportunities for multi-channel marketers. As Acting SVP of eCommerce for Visa USA in the mid-90s, Judy helped to develop and implement the company’s Internet strategy to and ensure the brand’s share of transactions in the emerging Internet channel. At Illuminations, she ran the e-commerce and catalog businesses, launched the company’s web channel, led its online marketing initiatives, and built its web team. Judy grew web revenue 30x in 18 months while growing catalog sales incrementally.
In consulting, Judy started at The Boston Consulting Group's Los Angeles office. She was an Associate Partner in Accenture’s West Coast strategy practice and a leader in its North American Retail market unit. At Prophet Brand Strategy, Judy was the San Francisco Managing Partner, led client relationships, and wrote and spoke extensively on measuring brand impact.
In November 2006, Judy launched Pure Gravy to do hands-on consulting and brand activation work. Since Spring 2007, Judy and Pure Gravy have partnered with Brand Amplitude to deliver insight-based, practical, recommendations to B2C, B2B, and non-profit clients to position their brands and drive business results.
Judy has advised and invested in several internet startups aimed at getting consumers to take action. Successes include Netconversions, was acquired by aQuantive, and Quick Dog, whose AI-based product matching logic to help consumers select merchandise confidently was acquired by Lands' End. Her latest success-in-the-making is Two Smart Dogs (www.twosmartdogs.com), whose aim is to help people of all ages to learn something new by connecting them with the great class providers in their neighborhoods.
Judy has an M.P.P. from University of Michigan in Ann Arbor and a B.A. from UC Davis.
