Juan Salvador Mayedonchi

Current

Online Marketing Manager at Livra.com (IPSOS)

Past

Media Development, Branding at .FOX Networks (News Corporation)
Affiliate Manager at deRemate.com
Web Standards Evangelist at deRemate.com

Project manager at Glidant
Technical & Sales Leader at Elserver
Translator at Consist
Administrative Assistant at Ericsson

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4 more...

Education

Colegio Nacional Buenos Aires
Universidad de Buenos Aires
University of Cambridge

Universidad de Buenos Aires
Universidad de Buenos Aires
Alliance Française

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3 more...

Recommended

3 people have recommended Juan Salvador

Connections

247 connections

Industry

Internet

Websites

Juan Salvador Mayedonchi’s Summary

Online Marketing and Media Expert, holding more than six years of professional experience in the industry. Broad expertise in a wide variety of scenarios including merchant, publisher and agency perspectives. Focus on monetization strategy, branding, advertising networks and affiliate marketing.

Strong technical and problem resolution skills. Wide knowledge and hands-on experience of everything web-related, having managed technology teams and web development projects successfully. Web technology innovator and passionate reader of business and technical publications.

Natural communication skills, proficient in PR, relationship building and negotiation. Influential and motivational as a leader.

Juan Salvador Mayedonchi’s Specialties:

- Online marketing and advertising
- Marketing strategy
- Affiliate, display, video and search engine marketing
- Advertising networks
- Online media, horizontal and vertical websites, online communities, blogs and mashups
- Project management
- High-traffic website design and development
- Web standards
- Business development
- Business alliances and representation agreements

Juan Salvador Mayedonchi’s Experience

Online Marketing Manager

Livra.com (IPSOS)

(Privately Held; 11-50 employees; Internet industry)

September 2008 — Present (3 months)

Key focus
• Panelist acquisition
• Ensure survey completion
• Platform distribution
• Develop and deploy widget and social media strategy

Main responsibilities
• Plan, coordinate and execute marketing initiatives.
• Manage all online marketing channels including display advertising, search engine marketing, social marketing, permission (opt-in), coregistration and cobranding campaigns.
• Coordinate efforts to ensure survey completion by dynamically acquiring users and mapping them into live panels.
• Design and coordinate implementation of highly segmented marketing campaigns on several channels simultaneously.
• Supervise the optimization of direct-response marketing campaigns.
• Design, measure and analyze the direct marketing communication strategy.
• Optimize landing pages for each country/region.
Media Development, Branding

.FOX Networks (News Corporation)

(Marketing and Advertising industry)

January 2008 — August 2008 (8 months)

Developing media strategies for Branding.FOX, connecting the biggest publishers worldwide with premium advertising opportunities. Clients include Wall Street Journal, MarketWatch, DowJones, CNN, Clarin, MercadoLibre, Sonico.

Responsibilities include performing market research and analysis, product benchmarking and media (websites) profiling. Contacting, negotiating and developing business agreements with top publishers by delivering integral property monetization strategies.
Affiliate Manager

deRemate.com

(Privately Held; 51-200 employees; Internet industry)

July 2006 — December 2007 (1 year 6 months)

• Design infrastructure requirements for the affiliate marketing program, validate and coordinate development, deployment and change management with Technology department.
• Research Internet trends, website profiling and attraction.
• Manage Superaffiliate accounts & strategy for all countries, facilitate affiliate loyalty.
• Supervise and optimize accounts performance; define and deploy guidelines and best practices for the long-tail.
• Design and implement seasonal campaigns.
Web Standards Evangelist

deRemate.com

(Privately Held; 51-200 employees; Internet industry)

August 2007 — December 2007 (5 months)

• Gave an in-depth course on Web Standards theory and application, including XHTML and CSS. Inspired others and helped make the change to the Web Standards approach to web design.
Project manager

Glidant

(Privately Held; 11-50 employees; Information Technology and Services industry)

November 2004 — June 2006 (1 year 8 months)

• Provided onsite consultancy.
• Performed requirements analysis and documentation.
• Designed Project workflow and phases.
• Coordinated product development & deployment.
• Acted as liaison between customer and company.
• Provided post-sales assistance.
Technical & Sales Leader

Elserver

(Privately Held; 11-50 employees; Internet industry)

March 2003 — November 2004 (1 year 9 months)

• Managed Corporate Plans & Dedicated Server products.
• Managed Corporate & Server accounts.
• Sales team leader (4 people).
• Managed administration of a 30+ server farm.
• Managed technical support & development team (5 people).
Translator

Consist

(Privately Held; 1001-5000 employees; Information Technology and Services industry)

June 2001 — December 2001 (7 months)

• Translated CRM software code, user & administration guides, legal & marketing literature from English into Spanish.
Administrative Assistant

Ericsson

(Public Company; 10,001 or more employees; Telecommunications industry)

January 2001 — May 2001 (5 months)

• In charge of corporate mail, administrative tasks.

Juan Salvador Mayedonchi’s Education

Colegio Nacional Buenos Aires

1992 — 1997
Universidad de Buenos Aires

B.Comn., Communication Sciences
University of Cambridge

FCE, First Certificate in English (English as a foreign language)

More than 20 years of continuous practice, both oral and written.
Universidad de Buenos Aires

Basic course on portuguese, Estudio Superior de Portugués en la UBA
Universidad de Buenos Aires

B.E., Computer Engineering
Alliance Française

5eme année DELF, French as a foreign language