Online Marketing and Media Expert
Argentina
- Current
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- Lead Producer at Origami
- Online Marketing and Media Consultant at Independent Marketing Consultant
- Past
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- Senior Media Buyer, Branding.FOX at .FOX Networks (News Corporation)
- Affiliate Manager at deRemate.com
- Project manager at Glidant
- Technical & Sales Leader at Elserver
- Web designer at Connective
- Education
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- Colegio Nacional Buenos Aires
- FAECC
- Recommended
-
5 people have recommended Juan Salvador - Connections
-
397
connections
- Industry
- Marketing and Advertising
- Websites
Juan Salvador Mayedonchi’s Summary
Online Marketing and Media Expert, holding more than six years of professional experience in the industry. Broad expertise in a wide variety of scenarios including merchant, publisher and agency perspectives. Focus on monetization strategy, branding, advertising networks and affiliate marketing.
Strong technical and problem resolution skills. Wide knowledge and hands-on experience of everything web-related, having managed technology teams and web development projects successfully. Web technology innovator and passionate reader of business and technical publications.
Natural communication skills, proficient in PR, relationship building and negotiation. Influential and motivational as a leader.
Juan Salvador Mayedonchi’s Specialties:
- Online marketing and advertising
- Marketing strategy
- Affiliate, display, video and search engine marketing
- Advertising networks
- Online media, horizontal and vertical websites, online communities, blogs and mashups
- Project management
- High-traffic website design and development
- Web standards
- Business development
- Business alliances and representation agreements
Juan Salvador Mayedonchi’s Experience
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Lead Producer
Origami
(Marketing and Advertising industry)
March 2009 — Present (5 months)
• Create massive high impact communication strategies over interactive channels.
• Manage a vast group of technical human resources ranging from web programmers and database administrators, graphic designers and illustrators to journalists, to deliver engaging products featuring high quality content and cutting edge technology for premiere brands.
• Handling the communication strategies of some of the biggest groups' products in the region: Circus, Grupo Clarín, Grupo Modelo, Unilever, Pepsi, Sony Ericsson, Nintendo, Holanda, & more. -
Online Marketing and Media Consultant
Independent Marketing Consultant
(Internet industry)
January 2009 — Present (7 months)
• I provide online marketing consult services to small and medium business to detect business opportunities and plan the execution of strategic actions.
• Coordinate marketing and commercial actions with clients to deploy and execute initiatives with inhouse teams.
• Supervise and analyze the execution of those actions, then provide feedback to management.
• Clients include Internet startups and medium-to-major websites. -
Senior Media Buyer, Branding.FOX
.FOX Networks (News Corporation)
(Marketing and Advertising industry)
January 2008 — December 2008 (1 year)
• Develop media and acquiring advertising spaces for vertical advertising networks and premium advertising products.
• Responsible for the identification of websites featuring high monetizing potential audiences.
• In charge of the commercial optimization of accounts.
• Coordinating a global recruitment effort to assemble top-50 websites in more than 15 countries.
• Negotiating rate cards, business models and ensuring ad unit standardization with each publisher.
• In charge of the media kit design of each advertising product for the sales department.
• Developed Worthnet.FOX, premium global finance adnetwork.
• Developed Branding.FOX, with more than 10 channels for this regional branding adnetwork.
Clients included WallStreetJournal, MarketWatch, DowJones, CNN, Clarin, MercadoLibre, Sonico, FoxNews, ADNStream. -
Affiliate Manager
deRemate.com
(Privately Held; Internet industry)
July 2006 — December 2007 (1 year 6 months)
• In charge of the Affiliate Marketing program of DeRemate.com.
• Responsible for the redesign of the program’s website, including development coordination, requirement validation, product deployment and change management.
• Investigate and analyze regional Internet trends and incoming traffic.
• In charge of high performance affiliate attraction, optimization and fidelity strategy throughout the region.
• Optimize and replicate models of those websites driving most traffic to DeRemate.com.
• Gave an in-depth course on Web Standards theory and application, including XHTML and CSS. Inspired colleagues and affiliates making the change to the Web Standards approach to web design. -
Project manager
Glidant
(Information Technology and Services industry)
November 2004 — June 2006 (1 year 8 months)
• In charge of case and requirement analysis, project documentation and quoting.
• Project leader, coordinating the work of developers and designers.
• Coordinated product development & deployment.
• Acted as liaison between customer and company.
• Responsible for product quality, bugfix resolution and post-sales service. -
Technical & Sales Leader
Elserver
(Privately Held; Internet industry)
March 2003 — November 2004 (1 year 9 months)
• Coordinated Sales and Marketing team (5 people).
• Responsible for the negotiation and acquisition of advertising deals.
• Corporate Accounts Director.
• Responsible for the business development and generation of new accounts.
• In charge of a farm of more than 25 webservers.
• Managed Infrastructure (2 people), programming (2 people) and technical support (4 people). -
Web designer
Connective
(Information Technology and Services industry)
February 2002 — February 2003 (1 year 1 month)
• In charge of case and requirement analysis, project documentation and quoting.
• Responsible for the interface design, programming integration and implementation.
Juan Salvador Mayedonchi’s Education
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Colegio Nacional Buenos Aires
1992 — 1997
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FAECC
BA , Advertising
