Juan Bongiovanni

Current

MEC Interaction Latin America Director at Mediaedge:cia

Past

Online Marketing Director at Zed Digital LatAm (Publicis Groupe)
Messaging Manager - Online Media at Latin3
Performance Marketing Coordinator at Latin3

Senior Product Manager at Livra.com
Sales (YP) at SC Johnson
Sales & Marketing Assistant at Dow Chemical
Marketing Trainee at Unilever
Marketing Assistant at Livra.com
Product Analyst at Comunia.com

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6 more...

Education

Universidad de 'San Andrés'
Grenoble School of Business
Universidad Catolica Argentina

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Recommended

14 people have recommended Juan

Connections

453 connections

Industry

Marketing and Advertising

Websites

Juan Bongiovanni’s Summary

Creative, pro-active, self-motivated and results oriented internet marketing professional.

Well skilled Internet Marketing and Business Development professional with over 8 years of Marketing & Sales experience in Fortune 500 Companies and Internet ventures.

Diverse background and skill sets in Marketing and Consumer Goods Industries, Internet Ventures and Advertising.

Current focus is on Online Advertising: Online Media, Search Engine Marketing (SEM/SEO) and Performance-based Marketing.

Juan Bongiovanni’s Specialties:

Varied and well rounded experience in Sales, Marketing and Advertising and multiple markets.

Experience: Internet Marketing, Online Advertising, SEO / SEM Strategy and Optimizing, Affiliate Marketing, and Sales Management.

Strong web-technologies understanding.

Juan Bongiovanni’s Experience

MEC Interaction Latin America Director

Mediaedge:cia

(Public Company; WPPGY; Marketing and Advertising industry)

July 2009 — Present (5 months)
Online Marketing Director

Zed Digital LatAm (Publicis Groupe)

(Marketing and Advertising industry)

April 2008 — July 2009 (1 year 4 months)

> Start up Publicis Groupe’s formal online advertising operations in Latin America.  
> My responsibilities include drafting interactive strategy for clients such as HP, L’Oreal, Renault and Qantas both on local and regional reach; managing and overseeing all online media regional planing and buying. 
> Responsible for online creative executions and assets production operations. Lead a team (5 people) of media planners, search engine specialist, and traffic managers; reporting directly to ZenithOptimedia's Latin American CEO.
Messaging Manager - Online Media

Latin3

(Privately Held; Internet industry)

September 2007 — April 2008 (8 months)

> Oversaw all Media Planning/Buying, Search Engine Marketing (including Paid Search and SEO), Affiliate Marketing and Ad Trafficking for advertising clients such as Dell, Microsoft, Cisco, HSBC, Sony and Terra, among others. 
> Managed and oversaw all media planing/buying and online demand generation strategy for Dell Latin America. (Dell is one of the Top-5 online advertisers in the region - including Brazil). 
> Serve as the in-house online expert and liaison between marketing executives and clients, in online advertising components to achieve successful online marketing strategies. 
> Lead the team (13 people) of media planners, search engine specialists, traffic managers, media analysts and affiliate managers in developing successful online media strategies and plans for Fortune 500 clients; reporting directly to the President of the agency.
Performance Marketing Coordinator

Latin3

(Privately Held; Internet industry)

February 2007 — September 2007 (8 months)

> Responsible for executing Performance-based Strategies that drive traffic, qualified leads and maximize ROI for Latin3's global clients such as Cisco Systems, Dell Computers, Google, Microsoft, Terra and Cingular, among others.
> Search Engine Marketing optimization team coordination.
Senior Product Manager

Livra.com

(Privately Held; Internet industry)

March 2005 — January 2007 (1 year 11 months)

> Responsible for executing product business and online marketing strategy.
>  Responsible for product & features development, product brand communication, sales & marketing strategy development, product distribution & partnerships, as well as, the optimization of the consumer experience. 
> Lead and coordinate sales and product marketing team (4 people).
Sales (YP)

SC Johnson

(Privately Held; Consumer Goods industry)

July 2003 — March 2005 (1 year 9 months)

> Responsible for developing the first Category Management project on the traditional distribution channel, within the biggest Argentine wholesaler. Responsible for developing and implementing POS Marketing activities and promotions.
>  Coordination of the account merchandising team (4 people). 
> Responsible for developing, planning and implementing a price control project within the traditional channel.
Sales & Marketing Assistant

Dow Chemical

(Public Company; DOW; Chemicals industry)

July 2002 — July 2003 (1 year 1 month)

> Responsible for Market Intelligence for the Plastic sectors.
> Demand forecasting, market indicators follow-up and commercial support to the front-end.
Marketing Trainee

Unilever

(Privately Held; Consumer Goods industry)

September 2001 — December 2001 (4 months)

> Marketing trainee for online marketing strategies development.
Marketing Assistant

Livra.com

(Privately Held; Internet industry)

September 2000 — September 2001 (1 year 1 month)
Product Analyst

Comunia.com

(Privately Held; 11-50 employees; Internet industry)

March 2000 — September 2000 (7 months)

Juan Bongiovanni’s Education

Universidad de 'San Andrés'

Master , Marketing , 2003 — 2004
Grenoble School of Business

Master , International Business , January 2002 — July 2002
Universidad Catolica Argentina

Lic , Business Administration , March 1997 — December 2001