
A high-performing Marketing, Advertising & Media Relations Sr. tactician w/ over 10 years of ROI leadership experience.
Washington D.C. Metro Area

A high-performing Marketing, Advertising & Media Relations Sr. tactician w/ over 10 years of ROI leadership experience.
Washington D.C. Metro Area
A vigorous, proven, high-performing Marketing, Advertising & Media Relations professional with demonstrated leadership acumen and shrewd business development skills built on sound relationships with a venerable list of "best-in-class" clients.I possess an enduring dedication to client satisfaction & an unflinching conviction that great work is the product of inclusive, collaborative efforts that values the worth of every individual.
An accomplished, senior-level tactician with over 10 years of documented ROI experience in: the development, planning, implementation and management of intricate, multi-million dollar communications plans cultivating innovative, successful brand identities and landmark message platforms for key consumer, B2B, and employer audiences fostering versatile, strategic media & website design best practices award-winning, multifaceted interactive strategy engineering & analysis Search Engine Marketing and Optimization Public Relations, Community Relations & Crisis Communications planning unrivaled client service & support management persistent new business development with an unrelenting determination for steady pipeline growth top-tier, C-level contract negotiation while mentoring uniquely effective multi-functional business teams in the application of integrated marketing tools and advertising expertise to develop winning brand position & image.
Media Relations & Planning
PR & Public Affairs Strategy
Brand Development & Enhancement
Strategic Ad Campaign Dev.
Website Analysis & Design
Client Services Management
Social Networking Applications
Message Mapping & Analysis
Search Engine Marketing & Optimization
Interactive Strategy Building
Lead Generation & Account Retention
Mobile & Virtual Marketing Apps.
(Marketing and Advertising industry)
September 2008 — Present (1 year 3 months)
Product Marketing and Positioning: Work closely with product teams and sales to define key selling propositions that will then translate into all sales & marketing materials, client communications, and press initiatives. Includes product launch planning and execution
Marketing Communications: Manage content and flow of all outbound communications, including
web sites, newsletter programs, trade shows, search, online advertising, print advertising, sales materials and client/sales messaging
Intellectual Capital: Drive status in the market through speakers’ initiatives, whitepaper development, and core marketing communications outreach
Consumer Branding: Drive consumer brand strategy with GM List/Data/Consumer and support resulting product development and communications
Public Relations: Ensure appropriate product needs are being filtered into PR efforts and are accurately reflected in all corporate messaging. Maintain steady press coverage and relationships with key media
(Privately Held; Marketing and Advertising industry)
April 2006 — May 2008 (2 years 2 months)
Agency lead role responsible for crafting, implementing, leveraging, and strengthening successful strategic client business models & marketing campaigns on accounts including Sodexo, T. Rowe Price, Medco, Chevy Chase Bank, General Dynamics, Intel, and Verizon.
Lead source for managing day-to-day branch production and long-term tactical client service responsibilities including: product/organizational/employer brand strategy, media planning, high-impact marketing campaigns, PR/Public Affairs policy, creative print, radio, TV & interactive advertising solutions, event planning, top-level proposal writing & presentation, website design & analysis
(Public Company; 10,001 or more employees; WPP; Marketing and Advertising industry)
October 2004 — April 2006 (1 year 7 months)
Primary client liaison for major multi-million dollar accounts including Capital One, Marriott International Inc., SAIC, JetBlue, CSC and the U.S. Department of State. Responsible for fashioning brand awareness and identity through innovative marketing programs and unique, integrated advertising campaigns.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
October 2001 — October 2004 (3 years 1 month)
B.A. Degree , Marketing/PR minors in English & Journalism , 1997 — 2001
• Member: MD Chapter of PRSA
• Member: Gerson Lehrman Group Councils
• Member: Toastmasters International
• Included in the Washington Post’s survey of Top DC Advertising Professionals ('05, '06, and ‘07)
• Licensed Real Estate Agent – MD/DC; VA in 12/08
Freelance writing, golf, cooking, music & dancing, humor, day-trading, hoops, non-fiction, a finely tailored suit, Cary Grant movies, and working collaboratively with talented individuals to create inspiring, outstanding work while having the time of my life - passion
• Member: MD Chapter of PRSA
• Member: Gerson Lehrman Group Councils
• Member: Toastmasters International
• Included in the Washington Post’s survey of Top DC Advertising Professionals ('05, '06, and ‘07)
• JWT's Gayla Black Award
• Top New Director of 2007-2008 for the Mid-Atlantic region.