Joseph Tsang

Senior Interactive Producer at

San Francisco Bay Area
Marketing and Advertising

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Joseph Tsang's Overview

  • Director Creative Services at Sharper Image
  • Consultant/Production Manager at frog design
  • Production Manager at Sterling Stepping Design
  • Production Manager at Road Runner Sports
  • Production Manager at Halleck Design Group
  • Production Manager at Tsang
  • Heald Business College

500+ connections


Joseph Tsang's Summary

Solution-driven manager with 15+ years experience managing creative teams in the production of high-quality digital assets, direct mail, catalogs, consumer packaging, and marketing collateral on time and within budget.

Successfully started creative production departments from scratch; managed a multi-million dollar budget; and hired and managed 30+ full-time employees and contractors.

Managed all aspects of the creative production process from concept to mail distribution.

Strong technical knowledge of printing techniques, paper and print procurement, freight logistics, and postal regulations.

Excellent project manager with proven contract negotiation skills and extensive vendor management experience.

Enjoy motivating creative people to produce exceptional results.

Specialties: Creative services operations, direct marketing, packaging, branding and identity, system and process development and implementation, contract negotiation.

Joseph Tsang's Experience

Privately Held; 1001-5000 employees; MWV; Packaging and Containers industry

June 2008April 2013 (4 years 11 months)

Production Manager at Del Monte
Managing packaging projects.

Producer/Implementation Lead at Wells Fargo Bank, Corporate HR
Manage print, direct mail, email and web promotions for Team Member Communications.

Operations Consultant at AGI Media
Streamlined global production processes and improved quality controls enabling creative agency to handle four-fold increase in projects.

HipZone, Inc.
Managed conceptual design of consumer packaging for products sold at Costco.

Graphic Communications
Designed and produced direct mail marketing package that held disparate print samples and met client’s eco requirements.

Jean Tsang Design
Produced award-winning, elegant, cutting-edge invitations.

Packaging Project Manager

Walmart Stores, Inc.

Public Company; 1001-5000 employees; WMT; Internet industry

February 2011July 2012 (1 year 6 months) South San Francisco, CA

Act as a key liaison between Product Development, Creative and suppliers on the development and management of all new and updated brand programs. Ensure all private, licensed, and seasonal brand packaging is designed to meet all strategic and marketing brand objectives ensuring brand programs are competitive. Maintain packaging design and production processes and procedures. Facilitate daily design and production procedures, including scheduling, time and action plans, layout reviews, internal proofing, and final project approvals. Manage communication and brand vision with packaging vendors and manufacturers.

VP Creative Services

Sharper Image

Privately Held; 11-50 employees; SHRP; Consumer Electronics industry

July 1999June 2008 (9 years)

Lead in-house creative agency for iconic multi-channel retailer during period of high growth – direct mail increased from 300K to 60M pieces; catalog production more than doubled from 40M to 99M, while page circulation tripled to 11.1B pages; and new packaging designs increased from 50 to 200 products each year.

Director Creative Services

Sharper Image

Privately Held; 11-50 employees; SHRP; Consumer Electronics industry

19992000 (1 year)

Managed corporate creative agency with a multi million dollar budget to produce web content, catalog, packaging, direct mail, advertising, retail graphics, and collateral.

Consultant/Production Manager

frog design

Privately Held; 501-1000 employees; Design industry

19991999 (less than a year)

Built a production department from scratch to support Motorola’s worldwide product launch. Responsible for hiring and managing production and creative staff, equipment purchase and rentals. Designed workflow and supervised production and quality control.

Production Manager

Sterling Stepping Design

19971998 (1 year)

Oversaw all creative production and print buying for agency focused on high-tech and winery clients.

Production Manager

Road Runner Sports

Privately Held; 501-1000 employees; Sporting Goods industry

January 1995July 1997 (2 years 7 months)

Built a production department from scratch, transitioning outsourced work to in-house agency. Hired and developed staff; specified and purchased hardware and software; and designed workflow. Supervised all aspects of production and quality control.

Production Manager

Halleck Design Group

19911994 (3 years)

Responsible for print production and project management of marketing communications materials, product packaging, direct mail, POP and related collateral. Instituted a digital workflow. Negotiated creative, pre-press and printing costs.

Production Manager


19841990 (6 years)

Joseph Tsang's Languages

  • English

    (Native or bilingual proficiency)
  • Spanish

    (Professional working proficiency)

Joseph Tsang's Skills & Expertise

  1. Packaging
  2. Contract Negotiation
  3. Creative Services
  4. Direct Mail
  5. Catalogs
  6. Print
  7. Advertising
  8. Negotiation
  9. Database Marketing
  10. Brochures
  11. Marketing Strategy
  12. Graphic Design
  13. Marketing Communications
  14. Promotions
  15. Marketing Collateral
  16. Environmental Graphics
  17. Corporate Branding
  18. Project Management
  19. Marketing Procurement
  20. Budget Management
  21. Personnel Management
  22. Print Production
  23. Direct Marketing
  24. Budgeting
  25. Print Production Management
  26. Pre-press
  27. Brand Development
  28. Adobe Creative Suite
  29. Graphics
  30. Digital Printing
  31. Vendor Relations
  32. Print Management
  33. Creative Development
  34. Mac
  35. Offset Printing
  36. Publishing
  37. Corporate Identity
  38. Annual Reports
  39. Creative Direction
  40. Product Development
  41. Procurement
  42. Management
  43. Wide Format Printing
  44. Layout
  45. Retail Displays
  46. Window Displays
  47. Color Management
  48. Integrated Marketing
  49. Photography
  50. Budgets

View All (50) Skills View Fewer Skills

Joseph Tsang's Education

Heald Business College


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