Jens Thraenhart

Current

• Board of Directors at Hospitality Sales & Marketing Association International (HSMAI)

Past

• Executive Director, Marketing Strategy & Customer Relationship Management at Canadian Tourism Commission
• Co-Founder & Strategic Advisor at WOW.travel (Kiwi Collection)
• Executive Director Marketing & Strategy, Vacation Ownership at Fairmont Hotels & Resorts

4 more...

Education

• Cornell University
• University of Massachusetts Amherst, USA / Cesar Ritz Colleges Switzerland
• Justus-Liebig-Universität Giessen

Recommended

52 people have recommended Jens

Connections

500+ connections

Industry

Leisure, Travel & Tourism

Jens Thraenhart’s Summary

Jens Thraenhart:
His 20 years of international hospitality experience includes hotel and restaurant operations, revenue management, sales & marketing, e-business, strategic planning, and hospitality consulting. He has worked and consulted for companies such as Fairmont, Four Seasons, Ian Schrager Hotels, Kempinski and Marriott, including founding and operating a successful food catering company and managing an independent luxury golf resort in Germany. Prior to his present position as executive director marketing strategy & customer relationship management for the Canadian Tourism Commission, he was executive director of marketing & strategy for Fairmont's vacation ownership and residences division and previously as director internet strategy for Fairmont Hotels & Resorts. Before that, he co-founded a New York-based Internet company focused on upscale leisure travel. He holds an MBA-accredited Masters of Management in Hospitality from the Cornell University School of Hotel Administration. Jens also initiated and currently acts as the global chair of the Travel Internet Marketing Organization and as the chair of the HSMAI Hotel Internet Marketing Committee, is a member of the advisory board of the Canadian Code of Practice for Consumer Protection in Electronic Commerce, is a member of the Americas and the Global boards of directors of HSMAI, co-founded and merged WOW.travel with Kiwi Collection, was recognized as one of the 'travel industry's top 100 rising stars' by Travel Agent Magazine in 2003, and is listed as one of the '25 Most Extraordinary Sales and Marketing Minds in Hospitality and Travel' by HSMAI in 2004 and 2005. Under his direction, Fairmont.com has won multiple prestigious awards in website design and online marketing.

Jens Thraenhart’s Specialties:

Travel and Hospitality Industry:
Sales and Marketing, Business Strategic Planning, e-Commerce, Online Distribution, Interactive Marketing, Direct and Database Marketing, CRM, Search Engine Marketing, Business Developement, Product Development and Implementation, Brand Strategy and Positioning, Effective Website Design, Internet Adoption, Entrepreneurship

Additional Information

Jens Thraenhart’s Groups:

Board of Directors, HSMAI (Americas & Global)- www.hsmai.org
Chair, HSMAI Travel Internet Marketing Organization - www.travelinternetmarketing.org
Co-President, Cornell Hotel Society Toronto Chapter - www.hotelschool.com
President, Cesar Ritz Network Society - www.ritz.edu
Advisor, Kiwi Collection - www.kiwicollection.com
Advisor, TravelCareer Connexxions - www.travelexecutive.com, IH-RA

•    Canadian German Expatriates member
•    Travel 2.0: Interactive Travel Industry Professionals member

Jens Thraenhart’s Contact Settings

Interested In:

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• new ventures
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