Mobile Marketing Strategist @ JStar Mobile
Greater Los Angeles Area
- Current
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- Mobile Strategist at JStar Mobile
- Past
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- EVP of Mobile Marketing at Livemercial
- Director of Mobile Services at SmartReply
- Director of Sales at SmartReply
- Business Development Manager at MessageBroadcast.com
- Director of Sales & Marketing at Tinitas Homestyle Salsa
- Education
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- University of Southern Maine
- Recommended
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22 people have recommended Jonathan - Connections
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296
connections
- Industry
- Marketing and Advertising
- Websites
Jonathan Starets’s Summary
I have helped companies grow their mobile divisions & built a division from scratch. I have been the main point of contact with my clients to better understand their needs, all to find ways to make what I do work better w/ their objectives. I have spent years understanding the intricacies of the mobile marketing eco-system, combining that w/ what works for consumers & also good for retailers.
JStar Mobile is not bound bound by non-compatible corporate rules, pricing, processes, etc. We focus on eliminating the main reasons I have seen retailers hesitate to participate in mobile. The first being that it would be adding another item to manage to their already 'full / busy plates.' In about 2 hours the first month and another hour a month is all that is needed for me to keep your program running, exciting. Really not too much, I promise. All clients will experience personally managed, well planned and executed campaigns 95% done by JStar Mobile.
Once we begin to see the strong results and strong we can track strong ROI from this channel you may want to become more involved (many clients do at this point). So, interactive planning and client (you) engagement is a key priority for me as we move forward. I love seeing clients feeling like they are a part of their mobile marketing efforts & I believe this will eventually enable you to learn & use your own creative input & have this positively reflect in your ongoing mobile marketing.
"Give a man a fish or teach him to fish..."
Jonathan Starets’s Specialties:
Outstanding database growth strategies, Keeping mobile programs engaging & well received.
Also, all types of txt msging - Txt To Purchase, Text Polling, Voting, Quizzes, Sweepstakes & Contests, WAP Page Creation, Text Messaging & WAP Combination' for pic delivery w/ messaging content, IVR & Mobile Integration.
Making mobile relevant to customers ages 30, 40 & even 50 +. It already is, just helping to expand on that & help others understand that this market segment responds & is MOBILE.
Jonathan Starets’s Experience
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Mobile Strategist
JStar Mobile
(Marketing and Advertising industry)
June 2008 — Present (1 year 6 months)
JStar Mobile can provide any or all pieces of a mobile program from initial stage planning, ongoing strategic direction and execution on all types of mobile programs.
Venturing into the world of mobile marketing, it pays to have help getting started. The logical choice for most is to turn to an agency with mobile experience for help. The biggest hurdle here is that these agency fees are often very high and usually prohibitive to those just wanting to test, build a business case & then roll-out a larger scale program.
Knowing these prices were often deterring many companies, even larger $250 mil + / yr companies from getting started & my unique knowledge of the entire mobile process; set-up, msg scripting, to execution... JStar Mobile does it all.
Consultations Are Free!
Office - 714-915-0547
jstarets(at)gmail.com -
EVP of Mobile Marketing
Livemercial
(Privately Held; Marketing and Advertising industry)
March 2008 — July 2008 (5 months)
I was recruited by Livemercial to head up their not yet formed mobile division, get their original product finished & expand their product offering by adding other mobile capabilities.
I had figured let's make the C's happy, let's roll-out Txt2Buy... To do this properly, it required much more work than they suggested leasing an asp messaging platform... A solutions that would be quick fixes & instantly add capabilities that now will fit a wider variety of marketing objectives.
I did my best to finally giving them a finished mobile product to sell, instead of a concept. This would allow me to go back and train a few people how to manage, schedule & plan new mobile campaigns.
The growth potential didn't match what Livemercial wanted... In other words it would take a little while for it to be profitable for us, the agency and take more to manage the mobile programs.
Skim over my blog for more details if you're still curios. -
Director of Mobile Services
SmartReply
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2008 — March 2008 (3 months)
I worked on every aspect of our company's rapidly growing mobile marketing division. This included marketing, product development, training our sales & strategic marketing teams, personal sales and direct with our clients.
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Director of Sales
SmartReply
(Privately Held; 11-50 employees; Marketing and Advertising industry)
May 2006 — December 2007 (1 year 8 months)
I sold our services then facilitated a successful introduction to include our Strategic Services Group for ongoing team driven / designed marketing programs and ongoing initiatives.
I was responsible for driving most of the innovations within SmartReply's mobile marketing division. Continually creating & finding solutions to make new programs possible. All to move / expand our technology forward. -
Business Development Manager
MessageBroadcast.com
(Privately Held; 1-10 employees; Marketing and Advertising industry)
April 2005 — April 2006 (1 year 1 month)
Voice Marketing company. I worked to introduce solutions to current marketing challenges and looked to increase upon successes. Constantly developing new strategies to accomodate each customers unique demographic. Also had an active role in new client development.
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Director of Sales & Marketing
Tinitas Homestyle Salsa
(Privately Held; 11-50 employees; Wholesale industry)
February 2004 — January 2005 (1 year )
Responsible for establishing marketplace presence with major accounts. This was a start-up food company that needed to establish itself to quickly become profitable. Successfully established ongoing, profitable relationships with several major accounts.
Additional Information
Jonathan Starets’s Websites:
Jonathan Starets’s Interests:
Personally: Fishing w/ my son, getting a little exercise whenever possible & involvement in my community. If we all just did a little... Professionally: Creating fun, engaging programs & new ways to drive sales with innovative marketing. I like great results...
Jonathan Starets’s Groups:
Board of Directors - Electronic Retailer Magazine
CRM Operating Committee - DMA
Catalog & Multi-Channel Marketing Council - DMA
Mobile Marketing Association - Committee for Best Practices
National Retail Federation - NRF
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eMarketing Association Network -
Electronic Retailer Magazine -
Mobile Marketing & Advertising -
Internet/Online Marketing -
Media Planning
Jonathan Starets’s Honors:
Speaker at the ERA Miami Leadership Conference
Featured Columnist in Electronic Retailer Magazine
My Work Last Year:
Won a 1to1 Award for New Media Optimization - 08
Top 3 finalist in the DMA's Marketer of the Year Award - 08
Jonathan Starets’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
