Strategic and savvy integrated communications professional blending traditional PR with social media tactics.
Greater Los Angeles Area
- Current
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- Manager, Public Relations at Boingo Wireless
- Past
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- Director at Weber Shandwick Worldwide
- Owner at POP! Public Relations (Sole Proprietorship)
- Consultant (Self-employed)
- Public Relations Manager at Ofoto / Eastman Kodak
- Education
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- University of Arizona
- Recommended
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10 people have recommended Jeremy - Connections
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500+
connections
- Industry
- Public Relations and Communications
- Websites
Jeremy Pepper’s Summary
I have worked in integrated communications - the merging of online, influencer PR with traditional PR - for more than 10 years in consumer goods, consumer technology, high-technology and Internet properties. While many have recently discovered "social media," I have been working in the space since the beginning of my public relations career, understanding that it's about the public as much as the press.
I have a deep interest and experience with community building, and all aspects of social media. In the past, I have closely worked with clients such as Eastman Kodak, Cisco Systems, General Motors, Verizon Wireless, Clorox, MasterCard, Nortel Networks, VeriSign, amongst others. The work has ranged from traditional public relations to developing and integrating social media strategies into overall public relations plans, as well as online corporate reputation management through new and evolving tools.
My work has also included local public relations and grass roots efforts - understanding that the basis of any campaign starts locally.
My passion for public relations - and the integration of social media - extends beyond the usual blogging, to actual participation in the communities. I am a longtime supporter and attendee of BlogHer, the world's largest network and conference of female bloggers, as well as conference attendee and speaker to both continue to grow and learn from others, as well as impart wisdom to the crowd. That includes mentoring college students around the nation, as well as guest lecturing and speaking to students at University of California, Berkeley, University of Georgia, Auburn University and University of California, Los Angeles.
Over the years, my work has won two Silver Anvils, a UN Award, amongst others, and my personal blog consistently places in top 50 marketing/public relations blog on AdAge's rankings, and was named top PR blog in 2006 by an advertising blogging network.
Jeremy Pepper’s Specialties:
More than a decade's experience in integrated communications.
Specialties include: Public Relations, Marketing Communications, Integrated Communications, Online Communications (Blogging, Vidcasting, Virtual Goods/Virtual Worlds Marketing and Communications, USENet, Message Boards/Forums).
Jeremy Pepper’s Experience
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Manager, Public Relations
Boingo Wireless
(Privately Held; 51-200 employees; Wireless industry)
March 2008 — Present (1 year 5 months)
Responsible for traditional and social media relations, as well as positioning and expanding the company's market footprint.
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Director
Weber Shandwick Worldwide
(Public Company; 1001-5000 employees; IPG; Public Relations and Communications industry)
February 2006 — October 2007 (1 year 9 months)
Director, Social Media Strategist and Specialist
• Recruited to San Francisco to integrate online and blogging initiatives for current clients, and for input in campaigns for new clients.
• Programs developed for consumer goods and technology companies, including BEA Systems, Cisco Systems, Clorox, General Motors, Verizon, among others.
• Manage a national team of 8 people with annual budgets of approximately $1MM. -
Owner
POP! Public Relations (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Public Relations and Communications industry)
May 2004 — January 2006 (1 year 9 months)
• Founded public relations firm to produce national media and blogging programs. Firm specialized in Internet-based companies, consumer technology products and high-technology products.
• Firm blog was named third-most influential public relations blog in an Edelman/Intelliseek white paper; voted Best Public Relations blog in AdRag survey of PR blogs.
• Agency at the bleeding-edge of public relations, integrating blogging into media outreach. -
Consultant
Self-employed
(Self-Employed; Public Relations and Communications industry)
June 2001 — July 2003 (2 years 2 months)
Canto
• Booked New York and Boston analyst and media tour for the US introduction of WebPublisher Pro.
FORMA Media
• Primary responsibilities included generating new business, growing client base, and preparing start-up plans for new clients.
Joseph Schubach Jewelers
• Developed and oversaw direct email campaigns, online promotions and new product launches. Work included national and local launch of Joe Jewelry with a Holiday Party benefiting the Children’s Cancer Center.
Revolution Tea
• Responsible for securing media coverage surrounding company acquisition and new product launches.
Axis Eye Institute’s Annual “Good Vision, Good Grades”
• Responsible for promoting charity event that provides low-income children with free eye exams and eyeglasses.
APRIVA, Inc.
• Developed corporate strategy and repositioned wireless device and applications company through strategic press releases, media and analyst relations and other marcom activities. -
Public Relations Manager
Ofoto / Eastman Kodak
(Public Company; 10,001 or more employees; EK; Public Relations and Communications industry)
December 2000 — June 2001 (7 months)
• Responsible for strategy and implementation of overall press and analyst relations for a start-up online photo service. Pitched business and trade publications resulting in articles in Wall Street Journal, San Jose Mercury News, Contra Costa Times, Business Week, Popular Photography, Petersen’s Photographic, among others.
Responsibilities included:
+ Developed corporate strategy to address market shifts
+ Created and implemented media plans for acquisition strategy
+ Developed public relations and messaging points for corporate and product positioning
+ Arranged special events and trade show events
+ Managed two outside agencies
+ Worked with partners’ internal public relations representatives and firms
+ Owned top-tier media and industry analyst relations
+ Developed strategy for outreach to digital photography enthusiast sites and message boards
+ Drafted speaking abstracts, placing speakers at industry conferences
Jeremy Pepper’s Education
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University of Arizona
BA , Philosophy , 1990 — 1997
- Activities and Societies:
- Associated Students on the University of Arizona (student government), Arizona Daily Wildcat newspaper columnist and editorialist
Additional Information
Jeremy Pepper’s Websites:
Jeremy Pepper’s Interests:
photography, sailing, 20th century philosophy, cookies, cooking, restaurants, hockey
Jeremy Pepper’s Groups:
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Executing Social Media Conference & Roundtables -
Southwest Airlines -
Gov e-Media -
PR 2.0 Lab -
Social Media Marketing Group -
Official Boingo Wi-Fi Group -
PROpenMic Members -
The Corporate Blogging Think Tank
Jeremy Pepper’s Honors:
Dale Carnegie Outstanding Overall Performance Award, IPRA/United Nations Grand Award for outstanding achievement, the IPRA Golden Award, Two Silver Anvil Awards of Excellence
Jeremy Pepper’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
