
Savvy and creative traditional and social media public relations professional.
Greater Los Angeles Area

Savvy and creative traditional and social media public relations professional.
Greater Los Angeles Area
Seasoned public relations with experience in consumer goods, consumer technology, high-technology, Internet properties, and social media including Web 2.0 properties.
Public Relations, Marketing Communications, Online Communications (Blogging, Podcasting, Vidcasting, Avatar Marketing, Message Boards/Forums).
(Privately Held; 51-200 employees; Wireless industry)
March 2008 — Present (9 months)
Responsible for traditional and social media relations, as well as positioning and expanding the company's market footprint.
(Public Company; 1001-5000 employees; IPG; Public Relations and Communications industry)
February 2006 — October 2007 (1 year 9 months)
Director, Social Media Strategist and Specialist
• Recruited to San Francisco to integrate online and blogging initiatives for current clients, and for input in campaigns for new clients.
• Programs developed for consumer goods and technology companies, including BEA Systems, Cisco Systems, Clorox, General Motors, Verizon, among others.
• Manage a national team of 8 people with annual budgets of approximately $1MM.
(Sole Proprietorship; 1-10 employees; Public Relations and Communications industry)
May 2004 — January 2006 (1 year 9 months)
Founded public relations firm to produce national media and blogging programs. Firm specialized in Internet-based companies, consumer technology products and high-technology products.
Firm blog was named third-most influential public relations blog in an Edelman/Intelliseek white paper; voted Best Public Relations blog in AdRag survey of PR blogs.
Agency at the bleeding-edge of public relations, integrating blogging into media outreach.
(Self-Employed; Public Relations and Communications industry)
June 2001 — July 2003 (2 years 2 months)
Canto
Booked New York and Boston analyst and media tour for the US introduction of WebPublisher Pro.
FORMA Media
Primary responsibilities included generating new business, growing client base, and preparing start-up plans for new clients.
Joseph Schubach Jewelers
Developed and oversaw direct email campaigns, online promotions and new product launches. Work included national and local launch of Joe Jewelry with a Holiday Party benefiting the Childrens Cancer Center.
Revolution Tea
Responsible for securing media coverage surrounding company acquisition and new product launches.
Axis Eye Institutes Annual Good Vision, Good Grades
Responsible for promoting charity event that provides low-income children with free eye exams and eyeglasses.
APRIVA, Inc.
Developed corporate strategy and repositioned wireless device and applications company through strategic press releases, media and analyst relations and other marcom activities.
(Public Company; 10,001 or more employees; EK; Public Relations and Communications industry)
December 2000 — June 2001 (7 months)
Responsible for strategy and implementation of overall press and analyst relations for a start-up online photo service. Pitched business and trade publications resulting in articles in Wall Street Journal, San Jose Mercury News, Contra Costa Times, Business Week, Popular Photography, Petersens Photographic, among others.
Responsibilities included:
+ Developed corporate strategy to address market shifts
+ Created and implemented media plans for acquisition strategy
+ Developed public relations and messaging points for corporate and product positioning
+ Arranged special events and trade show events
+ Managed two outside agencies
+ Worked with partners internal public relations representatives and firms
+ Owned top-tier media and industry analyst relations
+ Developed strategy for outreach to digital photography enthusiast sites and message boards
+ Drafted speaking abstracts, placing speakers at industry conferences
BA, Philosophy, 1990 — 1997
photography, sailing, 20th century philosophy, cookies, cooking, restaurants, hockey
Dale Carnegie Outstanding Overall Performance Award, IPRA/United Nations Grand Award for outstanding achievement, the IPRA Golden Award, Two Silver Anvil Awards of Excellence