Jim Siener

Jim Siener

Sr. UX Designer at CVS Caremark Corporation

Greater Boston Area
Graphic Design

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Jim Siener's Overview

  • HFI - Human Factors International
  • Center for Digital Imaging Arts, BU
  • The Ad Club of Boston

232 connections


Jim Siener's Summary

I am a visual problem solver.

Most people call me a UX/UI designer, web designer, or graphic designer but I do much more than make cool navigation menus, pretty designs and nice logos. Most of my employers and clients come to me with a problem to solve. They have a vision for a great website that explains their business or sells their products or a software application that is easy to use but feature rich, or even a new logo that is truly unique and awesome. My job starts by understanding that vision, asking questions, breaking down the problem and building it back up again. The goal is clarification and simplification so that the customer or user can understand that vision easily and fast. That is a positive user experience, a design that doesn’t get in the way of the task, a design that gets to the one key bullet point and does not overwhelm with ten bullet points that degrade the experience.

But simplification does not mean boring because good usability, good graphics and good branding all add to the experience. This may require focus testing, wireframing, lo or high fidelity prototyping, usability testing, lots of iterations or just plain good design intuition. These are all tools that I use to create a product that excites the customer/user and makes them want to come back again. This kind of positive experience builds value for your company and is worth striving for. Because your client doesn’t have time or the patience for a bad user experience or ten bullet points, they have time for one bullet point, so you want to make that one point shine.

I like to make points shine, this is how I solve a problem.

Jim Siener's Skills & Expertise

  1. User Interface Design
  2. Web Applications
  3. Web Design
  4. Interaction Design
  5. Wire Framing
  6. Front-end Development
  7. Information Architecture
  8. Graphic Design
  9. Corporate Identity
  10. Logo Design
  11. Art Direction
  12. Storyboarding
  13. Photoshop
  14. Illustrator
  15. Flash
  16. InDesign
  17. Dreamweaver
  18. HTML
  19. CSS
  20. User Interface
  21. WordPress
  22. Graphics
  23. Illustration
  24. Brochures
  25. Adobe Fireworks
  26. User Experience
  27. Usability

View All (27) Skills View Fewer Skills

Jim Siener's Experience

Sr. UX Designer

CVS Caremark Corporation

Public Company; 10,001+ employees; CVS; Pharmaceuticals industry

September 2012Present (2 years 2 months) Woonsocket, RI

Freelance Web and Graphic Designer

Jim Siener Design

February 1997October 2012 (15 years 9 months)

Responsible for concept design and execution of creative digital and print deliverables for small businesses. Projects include custom Wordpress websites, UI/UX development, design for social networks, branding, marketing and package design, business brochures, storyboards for video productions, and presentations developed in Flash and PowerPoint.

Website Designer / Asset Designer for Mobile App

ZINK Imaging, Inc.

Privately Held; 501-1000 employees; Consumer Electronics industry

November 2011April 2012 (6 months) Bedford, MA

Designed and developed website for tech start-up. Consulted on social media UI for mobile app.

Tasks included: IA, selling concepts to stakeholders, designing prototype, HTML and CSS coding for Wordpress site.


Nonprofit; 11-50 employees; Research industry

December 2011March 2012 (4 months) Wakefield, MA

Designed UX/UI for web application that helped teenagers write essays, share stories and get feedback from peers.

Tasks included: Focus testing, IA research, wireframing, selling concepts to stakeholders, creating pixel-perfect deliverables to developers, mentoring jr. designer.

Senior Designer

Lapiz Inc.

Privately Held; 201-500 employees; Information Technology and Services industry

September 2008June 2009 (10 months)

Assisted the Creative Director and the VP of Production/Operations in the development of a three person start-up office in Boston for an India based educational publishing vendor. Involved in designing marketing materials and website, training composition group in India on publishing practices and expectations, and assisted in IT setup of Boston office.

Responsibilities on publishing projects included prototyping, product development, process development and coordination between publisher clients and the India composition group. Collaborated with editorial and production groups to meet design objectives established for projects.

Senior/Lead Graphic Designer

Houghton Mifflin, McDougal Littell Division

Public Company; 1001-5000 employees; Education Management industry

October 1999February 2008 (8 years 5 months)

Worked within a team of designers, editors, marketing personnel, production coordinators, illustrators and photographers to develop and design basal textbook programs for middle and secondary educational markets. Process involved prototyping new programs that required concepting ideas and designs across a range of printed and technology based materials, such as textbooks, ancillary products, product packaging and Flash interfaces for website and CD products.

Led a team of four designers during the production phase of a high school math textbook. Other projects included book programs for Earth Science, American History, and middle school math program.

Graphic Artist

Klein Tools

Privately Held; 1001-5000 employees; Consumer Goods industry

September 1997July 1998 (11 months)

Recruited to work in the Marketing Graphics Dept. of major tool manufacturing company. Collaborated with project managers, purchasing agents and independent vendors on concept, design, and production of marketing materials. Projects included P.O.P. packaging, promotional materials, brochures, newsletters, instruction sheets and illustration work.

Graphic Artist


Privately Held; 11-50 employees; Staffing and Recruiting industry

March 1997August 1997 (6 months)

Provided contract design services in a fast paced short-deadline environment in Chicago area.
Clients: Skidmore, Owings & Merrill, Northwestern Memorial Hospital, Graziano, Krafft & Zale Communications, Life Fitness,
Revell-Monogram, Washington National

Jim Siener's Education

HFI - Human Factors International

Certification, CUA - Certified Usability Analyst


Center for Digital Imaging Arts, BU

Advanced Web Design


The Ad Club of Boston

Creative Concepts Course


University of Wisconsin-Madison

MFA, Painting


University of New Hampshire

BFA, Painting


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