Sr. UX Designer at CVS Caremark Corporation
- Greater Boston Area
- Graphic Design
Jim Siener's Overview
- Sr. UX Designer at CVS Caremark Corporation
- HFI - Human Factors International
- Center for Digital Imaging Arts, BU
- The Ad Club of Boston
Jim Siener's Summary
I am a visual problem solver.
Most people call me a UX/UI designer, web designer, or graphic designer but I do much more than make cool navigation menus, pretty designs and nice logos. Most of my employers and clients come to me with a problem to solve. They have a vision for a great website that explains their business or sells their products or a software application that is easy to use but feature rich, or even a new logo that is truly unique and awesome. My job starts by understanding that vision, asking questions, breaking down the problem and building it back up again. The goal is clarification and simplification so that the customer or user can understand that vision easily and fast. That is a positive user experience, a design that doesn’t get in the way of the task, a design that gets to the one key bullet point and does not overwhelm with ten bullet points that degrade the experience.
But simplification does not mean boring because good usability, good graphics and good branding all add to the experience. This may require focus testing, wireframing, lo or high fidelity prototyping, usability testing, lots of iterations or just plain good design intuition. These are all tools that I use to create a product that excites the customer/user and makes them want to come back again. This kind of positive experience builds value for your company and is worth striving for. Because your client doesn’t have time or the patience for a bad user experience or ten bullet points, they have time for one bullet point, so you want to make that one point shine.
I like to make points shine, this is how I solve a problem.
Jim Siener's Skills & Expertise
- User Interface Design
- Web Applications
- Web Design
- Interaction Design
- Wire Framing
- Front-end Development
- Information Architecture
- Graphic Design
- Corporate Identity
- Logo Design
- Art Direction
- User Interface
- Adobe Fireworks
- User Experience
Jim Siener's Experience
Sr. UX Designer
Public Company; 10,001+ employees; CVS; Pharmaceuticals industry
September 2012 – Present (2 years 2 months) Woonsocket, RI
Freelance Web and Graphic Designer
Jim Siener Design
February 1997 – October 2012 (15 years 9 months)
Responsible for concept design and execution of creative digital and print deliverables for small businesses. Projects include custom Wordpress websites, UI/UX development, design for social networks, branding, marketing and package design, business brochures, storyboards for video productions, and presentations developed in Flash and PowerPoint.
Website Designer / Asset Designer for Mobile App
Privately Held; 501-1000 employees; Consumer Electronics industry
November 2011 – April 2012 (6 months) Bedford, MA
Designed and developed website for tech start-up. Consulted on social media UI for mobile app.
Tasks included: IA, selling concepts to stakeholders, designing prototype, HTML and CSS coding for Wordpress site.
Sr. Interaction Designer
Nonprofit; 11-50 employees; Research industry
December 2011 – March 2012 (4 months) Wakefield, MA
Designed UX/UI for web application that helped teenagers write essays, share stories and get feedback from peers.
Tasks included: Focus testing, IA research, wireframing, selling concepts to stakeholders, creating pixel-perfect deliverables to developers, mentoring jr. designer.
Privately Held; 201-500 employees; Information Technology and Services industry
September 2008 – June 2009 (10 months)
Assisted the Creative Director and the VP of Production/Operations in the development of a three person start-up office in Boston for an India based educational publishing vendor. Involved in designing marketing materials and website, training composition group in India on publishing practices and expectations, and assisted in IT setup of Boston office.
Responsibilities on publishing projects included prototyping, product development, process development and coordination between publisher clients and the India composition group. Collaborated with editorial and production groups to meet design objectives established for projects.
Senior/Lead Graphic Designer
Public Company; 1001-5000 employees; Education Management industry
October 1999 – February 2008 (8 years 5 months)
Worked within a team of designers, editors, marketing personnel, production coordinators, illustrators and photographers to develop and design basal textbook programs for middle and secondary educational markets. Process involved prototyping new programs that required concepting ideas and designs across a range of printed and technology based materials, such as textbooks, ancillary products, product packaging and Flash interfaces for website and CD products.
Led a team of four designers during the production phase of a high school math textbook. Other projects included book programs for Earth Science, American History, and middle school math program.
Privately Held; 1001-5000 employees; Consumer Goods industry
September 1997 – July 1998 (11 months)
Recruited to work in the Marketing Graphics Dept. of major tool manufacturing company. Collaborated with project managers, purchasing agents and independent vendors on concept, design, and production of marketing materials. Projects included P.O.P. packaging, promotional materials, brochures, newsletters, instruction sheets and illustration work.
Privately Held; 11-50 employees; Staffing and Recruiting industry
March 1997 – August 1997 (6 months)
Provided contract design services in a fast paced short-deadline environment in Chicago area.
Clients: Skidmore, Owings & Merrill, Northwestern Memorial Hospital, Graziano, Krafft & Zale Communications, Life Fitness,
Revell-Monogram, Washington National
Jim Siener's Education
HFI - Human Factors International
Certification, CUA - Certified Usability Analyst
2013 – 2013
Center for Digital Imaging Arts, BU
Advanced Web Design
2010 – 2011
The Ad Club of Boston
Creative Concepts Course
2008 – 2008
1991 – 1994
1983 – 1989
Jim Siener's Additional Information
Contact Jim for:
- career opportunities
- consulting offers
- new ventures
- expertise requests