James Smoot IV

James Smoot IV

Founder/CEO, Prosperio

Greater Los Angeles Area
Online Media

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James Smoot IV's Overview

  • Vice President, Product at PK4 Media
  • AdZoo Board Member at thinkLA
  • Founder at JSFOUR

500+ connections


James Smoot IV's Summary

Throughout his career, Jimi has amassed experience in the buying, selling and packaging of media, working for such companies as MindShare, MySpace and AdoTube. He was an innovations manager at Initiative, participating in the agency’s national think tank team to develop next generation marketing campaigns for clients utilizing new technologies.

In 2011, Jimi founded his own technology company JSFOUR and developed from the ground-up an ad-supported video content infrastructure. PK4 Media quickly acquired JSFOUR and the technology that became the basis for the Bishop Video Platform.

He is an active committee member of thinkLA, an advertising trade association. He is also a licensed pilot.

James Smoot IV's Experience


Prosperio Systems

Privately Held; 1-10 employees; Marketing and Advertising industry

April 2013Present (1 year 1 month) Santa Monica, CA

Prosperio is a platform that allows brands to buy advertising inventory directly from publishers. This means that brands can reduce the costs typically associated with online media buying while improving brand safety and transparency.

Founded in 2013, Prosperio's founding team has deep roots in online media and technology. The company was recognized as one of the "Hottest Startups in LA" at the LA tech Summit and was featured at AdWeek in NYC. The company is headquartered in Santa Monica and is venture backed by LaunchPad.

Vice President, Product

PK4 Media

Privately Held; 11-50 employees; Marketing and Advertising industry

December 2011April 2013 (1 year 5 months)

PK4 Media is the only media company focused on integrated solutions that unify advertisers, publishers and content creators to produce inspired results.

My Function:
Chief architect behind the Bishop Video Platform, my blood sweat and tears have gone into building the systems and team that allows for millions of daily video views all of which create value for advertisers, content creators, and publishers around the world.

AdZoo Board Member


Nonprofit; 1-10 employees; Marketing and Advertising industry

January 2011December 2012 (2 years)

As the preeminent nonprofit marketing association, thinkLA serves its constituents through initiatives that leverage members' combined resources to accomplish objectives greater than each could reasonably expect to accomplish on their own. As the chairman for AdJam, I sold out the House of Blues in 2011 and 2012 generating proceeds for ADRelief and the ThinkLa advertising community



July 2011December 2011 (6 months)

All between the hours of 7p - 8a, I built the company from $0 with no product to positive cashflow and profitability with $0 in funding and 4 contractors. At the core of the company's assets was the Render Video Platform, an ad supported video content infrastructure that became the Bishop Video Platform post acquisition.

JSFOUR was acquired by PK4Media 2012, roughly 6 months after formation and after ~12 months of various R&D projects.

Technology Used: Ruby, Javascript, PHP, MySQL, Postgresql

Manager, Innovations


Public Company; 1001-5000 employees; Marketing and Advertising industry

January 2011December 2011 (1 year)

While working in Initiative's internal think tank, the Innovations team, I ideated, advised clients on the best uses of future facing technologies to help achieve their marketing goals. Brands I consulted include: Dr Pepper Snapple Group, KIA Motors America, and Vizio.

West Coast Brand Sales


Privately Held; 51-200 employees; Marketing and Advertising industry

2010February 2011 (1 year)

Acquired in 2011. AdoTube, is a in-video stream overlay technology that allows for advertisers to create unique brand experiences within relevant premium video content.

Director of Sales

CPX Interactive

Privately Held; 51-200 employees; Marketing and Advertising industry

20092010 (1 year)

For CPX, I developed and sold objective based advertising solutions with various cost structures. I collaborated with internal teams to develop and market new advertising products and technology, and presented the company to clients. Additionally, I established the account structure needed to achieve quarterly goals.

Sales Planning


20082009 (1 year)

At MySpace, my duties included packaging strategic advertising initiatives for several partners with integrated offline, online, and emerging mediums; and developing and managing six and seven figure advertising programs designed to move the needle on brand and direct response KPI's. I also trained new hires on MySpace business systems and effective media panning/RFP response, and grew accounts by providing brand relevant objective based ideas.

Media Planning


Public Company; 5001-10,000 employees; Marketing and Advertising industry

20072008 (1 year) Santa Monica

I spent my time at MindShare doing interactive advertising strategy development and execution for several seven and eight figure advertising campaigns. I also participated in price negotiation, campaign optimization, mobile campaign development and execution, and new business research. I had Boost Mobile as a direct response and branding account, and also Bandai Toys, TV Guide Network, Palm, Tourism of New Zealand, THQ, ARCO, and ampm as branding accounts.

James Smoot IV's Skills & Expertise

  1. Digital Media
  2. Sales
  3. Negotiation
  4. Product Development
  5. Financial Services
  6. Direct Response
  7. Web Marketing
  8. Online Advertising
  9. Digital Strategy
  10. Digital Marketing
  11. Mobile Marketing
  12. Advertising
  13. SEM
  14. Social Media Marketing
  15. Email Marketing
  16. Integrated Marketing
  17. Social Media
  18. Social Networking
  19. Marketing Strategy
  20. New Media
  21. Technology Product Development
  22. Information Technology
  23. Start-ups
  24. Marketing
  25. Entrepreneurship
  26. Management
  27. Programming
  28. Leadership
  29. Mobile Advertising
  30. Media Planning
  31. Strategic Partnerships
  32. PPC
  33. Online Marketing
  34. Interactive Advertising
  35. New Business Development
  36. Interactive Marketing
  37. Introduction to the Incident Command System
  38. Trading
  39. Barter
  40. Start-up Consulting
  41. Out Of the Box
  42. Erlang
  43. Backbone.js

View All (43) Skills View Fewer Skills

James Smoot IV's Education

University of Nevada-Las Vegas

Bachelor's degree

Activities and Societies: ASC, AMA, PRSSA

James Smoot IV's Additional Information


Marketing, Technology, Aviation, Space, Business

Groups and Associations:


Contact James for:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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