Rob Goodyear

Current

• Managing Partner at Brand Up LLC
• Managing Partner, West Coast at Knight

Past

• Director, Strategic Planning at Global Beach
• VP/Director of Interactive Production at Young & Rubicam
• VP/Director of Interactive Production at Y&R

• VP/Director of Interactive Production at wunderman
• VP/Director of Interactive Production at Brand Dialogue
• Pretty Big Deal at Young & Rubicam Brands

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Education

• Vanderbilt University - Owen Graduate School of Management
• University of Florida

Recommended

18 people have recommended Rob

Connections

361 connections

Industry

Management Consulting

Websites

• My Company

Rob Goodyear’s Summary

Seventeen years in the agency/consulting business. Wide array of clientele, typically Fortune-50 level. Excel at emerging technology but widely balanced with traditional strategy experience.

Rob Goodyear’s Specialties:

Technology-focused Brand Strategy and Management, Strategic Planning, New Ventures, Advertising, Marketing, Branding, Interactive, eBusiness

Rob Goodyear’s Experience

• Managing Partner

  Brand Up LLC

  (Privately Held; 11-50 employees; Management Consulting industry)

  December 2004 — Present (4 years 8 months)

  http://www.brand-up.com

• Managing Partner, West Coast

  Knight

  (Public Company; 11-50 employees; Marketing and Advertising industry)

  November 2004 — Present (4 years 9 months)

  http://www.justknight.com

• Director, Strategic Planning

  Global Beach

  (Privately Held; 51-200 employees; Internet industry)

  October 2002 — December 2004 (2 years 3 months)

• VP/Director of Interactive Production

  Young & Rubicam

  (Public Company; Management Consulting industry)

  1996 — 2003 (7 years)

• VP/Director of Interactive Production

  Y&R

  (Public Company; Management Consulting industry)

  1996 — 2003 (7 years)

• VP/Director of Interactive Production

  wunderman

  (Public Company; Management Consulting industry)

  1996 — 2003 (7 years)

• VP/Director of Interactive Production

  Brand Dialogue

  (Management Consulting industry)

  1996 — 2003 (7 years)

• Pretty Big Deal

  Young & Rubicam Brands

  (Management Consulting industry)

  1997 — 2002 (5 years)

Rob Goodyear’s Education

• Vanderbilt University - Owen Graduate School of Management

  Post Bacc , Economics / Management , 1990 — 1992

• University of Florida

  BS , College of Mass Communications , 1987 — 1990

Additional Information

Rob Goodyear’s Websites:

• My Company