Rob Goodyear

Current

Managing Partner at Brand Up LLC
Managing Partner, West Coast at Knight

Past

Director, Strategic Planning at Global Beach
VP/Director of Interactive Production at Young & Rubicam
VP/Director of Interactive Production at Y&R

VP/Director of Interactive Production at wunderman
VP/Director of Interactive Production at Brand Dialogue
Pretty Big Deal at Young & Rubicam Brands

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Education

Vanderbilt University - Owen Graduate School of Management
University of Florida

Recommended

18 people have recommended Rob

Connections

333 connections

Industry

Management Consulting

Websites

My Company

Rob Goodyear’s Summary

Seventeen years in the agency/consulting business. Wide array of clientele, typically Fortune-50 level. Excel at emerging technology but widely balanced with traditional strategy experience.

Rob Goodyear’s Specialties:

Technology-focused Brand Strategy and Management, Strategic Planning, New Ventures, Advertising, Marketing, Branding, Interactive, eBusiness

Rob Goodyear’s Experience

Managing Partner

Brand Up LLC

(Privately Held; 11-50 employees; Management Consulting industry)

December 2004 — Present (4 years)

http://www.brand-up.com
Managing Partner, West Coast

Knight

(Public Company; 11-50 employees; Marketing and Advertising industry)

November 2004 — Present (4 years 1 month)

http://www.justknight.com
Director, Strategic Planning

Global Beach

(Privately Held; 51-200 employees; Internet industry)

October 2002 — December 2004 (2 years 3 months)
VP/Director of Interactive Production

Young & Rubicam

(Public Company; Management Consulting industry)

1996 — 2003 (7 years)
VP/Director of Interactive Production

Y&R

(Public Company; Management Consulting industry)

1996 — 2003 (7 years)
VP/Director of Interactive Production

wunderman

(Public Company; Management Consulting industry)

1996 — 2003 (7 years)
VP/Director of Interactive Production

Brand Dialogue

(Management Consulting industry)

1996 — 2003 (7 years)
Pretty Big Deal

Young & Rubicam Brands

(Management Consulting industry)

1997 — 2002 (5 years)

Rob Goodyear’s Education

Vanderbilt University - Owen Graduate School of Management

Post Bacc, Economics / Management, 1990 — 1992
University of Florida

BS, College of Mass Communications, 1987 — 1990