John Ratcliffe-Lee

Current

• Account Supervisor, Digital at MS&L Worldwide

Past

• Senior Digital Media Specialist at MWW Group
• New Media Specialist at MWW Group
• Project Coordinator at MWW Group

• Owner at False Dawn Industries
• Interactive Designer at MWW Group
• Journalism Labs Supervisor at Rider University Communications Department
• Account Representative at Mokrynski & Associates Inc.

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4 more...

Education

• Rider University

Recommended

2 people have recommended John

Connections

193 connections

Industry

Online Media

John Ratcliffe-Lee’s Summary

I have a passion for helping people connect, share and learn. Currently, I'm focused on helping businesses use digital and social media technologies for external community building, outreach and internal collaboration.

At MWW Group, I worked with a team of digital media relations experts to help our clients and colleagues understand and involve themselves online. Everyday, we worked on building relationships within the social media landscape for our clients and help add value to their interactive marketing efforts in the digital world.

John Ratcliffe-Lee’s Specialties:

Usability, Branding, Marketing, Design, Media Relations, Technology, Photography, Writing, Brand Management, New Media, Blogs, Strategy, Corporate Communications, Executive Branding, Public Relations, Digital Media, Social Media

John Ratcliffe-Lee’s Experience

• Account Supervisor, Digital

  MS&L Worldwide

  (Public Company; PUB.FR; Public Relations and Communications industry)

  October 2009 — Present (2 months)

  Consumer Marketing

• Senior Digital Media Specialist

  MWW Group

  (Public Company; IPG; Public Relations and Communications industry)

  July 2008 — October 2009 (1 year 4 months)

  Managed digital media strategy and execution for MWW's clients. Making sure use of new social technologies always adds value for client brands and their audiences.

• New Media Specialist

  MWW Group

  (Public Company; 201-500 employees; IPG; Public Relations and Communications industry)

  July 2007 — July 2008 (1 year 1 month)

  Helped today's most relevant brands communicate effectively online. Developed strategic campaigns utilizing digital and social media tools such as blogs, podcasts and other targeted outreach activities that reached and exceed client goals.

• Project Coordinator

  MWW Group

  (Public Company; 201-500 employees; IPG; Public Relations and Communications industry)

  July 2006 — July 2007 (1 year 1 month)

  Consumer Lifestyle Marketing Division - National media contact for Nikon Inc.'s Digital SLR camera products.

• Owner

  False Dawn Industries

  (Photography industry)

  May 2003 — July 2006 (3 years 3 months)

  Launched a multimedia initiative; specializing in print/interactive design, web site maintenance, logo design, album artwork, photography, and more. Designs have been shipped internationally and sold in Hot Topic, Inc. stores throughout NY, NJ, PA, CT, and DE.

• Interactive Designer

  MWW Group

  (Public Company; 201-500 employees; IPG; Public Relations and Communications industry)

  June 2005 — November 2005 (6 months)

  Created, implemented, and managed web content projects (HTML emails, web sites, digitizing audio/video) for one of the nation’s top ten public relations agencies. Successfully completed this internship by handling strict deadlines and meeting high expectations from clients such as McDonald’s, Bank of America, Nikon, Amazon.com, Continental Airlines, Sun Microsystems, and Roche. Reported directly to the Vice President of Technology.

• Journalism Labs Supervisor

  Rider University Communications Department

  (Educational Institution; 501-1000 employees; Media Production industry)

  September 2003 — May 2004 (9 months)

  Supervised high-technology multimedia labs. My extensive knowledge of industry-specific computer programs, scanners, etc. facilitated student and professor lab activities. Designed Communications Dept. logo used in University publications.

• Account Representative

  Mokrynski & Associates Inc.

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  June 2001 — September 2001 (4 months)

  Demonstrated excellent time management skills and superior problem resolution ability while expediting client purchases of mailing lists. Attention to detail was required for frequent communication between mailing list seller and buyer to insure timely and accurate delivery of mailing list purchases..

John Ratcliffe-Lee’s Education

• Rider University

  Bachelors , Journalism (Multimedia Communication) Major & Advertising Minor , 2000 — 2006

  Relevant Course Work: Adv. Publication & Graphic Design, Adv. Multimedia Communication, Digital Media for the Internet, Adv. Advertising Copy, Layout, & Campaigns, Photography, Writing for the Media, Media Planning & Strategy, Adv. Speech Communication

  Activities and Societies:

  Lambda Pi Eta Communications Honor Society, Zeta Beta Tau (New Member Class President, Alumni Chair), PR Society, Men's Tennis, WRRC, Community Standards Board, Interfraternity Council VP of Academics

Additional Information

John Ratcliffe-Lee’s Interests:

cars, comedy, computers, cooking, design, film, literature, music, new jersey, photography, politics, satire, tennis, writing

John Ratcliffe-Lee’s Groups:

•    Zeta Beta Tau
•    MWW Group Alumni
•    PRSA NJ - Public Relations Society of America New Jersey Chapter
•    Metierlink Professional and Career Development Services

John Ratcliffe-Lee’s Honors:

PR News PR People Awards 2009 Finalist, "Tweeter of the Year"

John Ratcliffe-Lee’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch