John Paul Sherman

Current

Manager of Interactive/ Search Strategy at Tsavo Media/ Tsavo Agency

Past

Interactive Marketing Manager at ThisNext
Interactive Marketing Consultant at Kwanzoo
Director of Online Marketing at Wazap US

Community Manager at Ten Ton Hammer
Director of Business Intelligence at MarketSmart Interactive
Competitive Intelligence Analyst at MarketSmart Interactive
Psychological Operations Specialist at Special Operations Command (US Army)
Archaeological Consultant/ Dig Team Leader at Rick Windmiller Archaeological Consulting

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Education

University of North Carolina at Chapel Hill
Fayetteville Technical Community College

Recommended

29 people have recommended John Paul

Connections

213 connections

Industry

Market Research

Websites

John Paul Sherman’s Summary

My professional experience has always been in being able to develop creative solutions to find data and information. Whether it is analyzing physical evidence in an archaeological context, historical and cultural research in support of humanitarian operations or trending analytic data to create a picture of the online competitive marketspace, my professional experience has, for the past 10 years, been taking the raw data available and turning it into an actionable predictive model. Currently my methodologies are used to create more competitive online models. I have been able to define strategic and tactical models for pharmaceutical companies, financial companies, health care companies and entertainment companies.

I also have strong experience in art and design. As a Marie Walsh Sharpe Scholarship recipient, I have had extensive training in design and color theory. In my spare time, I create art in several different media.

My ideal job would be to work in a creative industry, where my data analytic skills would support my creative training.

John Paul Sherman’s Specialties:

Video Gaming, Pharmaceuticals, Finance, Military, Entertainment, Health Care and Online Marketing

John Paul Sherman’s Experience

Manager of Interactive/ Search Strategy

Tsavo Media/ Tsavo Agency

(Marketing and Advertising industry)

April 2009 — Present (9 months)
Interactive Marketing Manager

ThisNext

(Privately Held; Internet industry)

2008 — 2008 (less than a year)
Interactive Marketing Consultant

Kwanzoo

(Market Research industry)

2008 — 2008 (less than a year)
Director of Online Marketing

Wazap US

(Privately Held; 51-200 employees; Internet industry)

April 2007 — December 2007 (9 months)

Wazap is the market leading internet search portal for video games, gaming news, information, downloads, cheats, reviews and articles internationally. Combining social networks, multiple channel distribution methods and a highly customizable search engine for users and corporate search solutions, Wazap focuses on getting the latest information to gamers as soon as it happens. Wazap started in Japan and expanded to Germany, China and the United States.
Community Manager

Ten Ton Hammer

(Privately Held; 11-50 employees; Computer Games industry)

October 2006 — October 2007 (1 year 1 month)

Ten Ton Hammer is one of the premiere sites that provide news, analysis and community forums for MMORPG's (Massively Multiplayer Online Role Playing Games). As one of the community managers, I regularly contribute original content, manage a staff of volunteers, maintain a flow of news and information and contribute to the overall success of the network. Ten Ton Hammer and it's creative staff tackles issues that emerge in the multi-million player base and the multi-billion dollar industry that online games attract. Online games attract a wide segment of the population, from early teen to senior citizens. Society, economics, politics and pop-culture can no longer ignore the influence of online interactive entertainment. Ten Ton Hammer is on the fore-front of that emerging phenomenon.
Director of Business Intelligence

MarketSmart Interactive

(Public Company; 51-200 employees; Marketing and Advertising industry)

January 2006 — April 2007 (1 year 4 months)

As the director of business intelligence for MSI, I coordinate and combine aspects of usability research and design, analytics, competitive data from multiple sources and compile them into a cohesive actionable strategy. I directly manage different teams of people to coordinate timely analysis and dissemination of strategies to clients.
I provide strategic competitive and market research services to clients to identify, track and report on key competitors in both the enterprise and small online businesses across multiple search engines, collecting competitive information on products, technical aspects, pricing and market trends.
My analyses result in summary reports that explain the data collected to improve strategic search, marketing, design, tactics and parternships to the client in an actionable format.
Competitive Intelligence Analyst

MarketSmart Interactive

(Public Company; Market Research industry)

January 2005 — January 2006 (1 year 1 month)

Competitive Intelligence is the process of obtaining and analyzing competitive information from multiple sources to help achieve the objectives of the organization. As an analyst, it is my responsibility to research different sources to find, collect, analyze and present the information in an actionable format to the client.
Psychological Operations Specialist

Special Operations Command (US Army)

(Government Agency; 10,001 or more employees; Military industry)

October 1998 — August 2002 (3 years 11 months)

Psychological Operations (PSYOP) are planned operations to convey selected information and indicators to specific foreign and (in certain countries) domestic audiences to influence their emotions, motives, objective reasoning, and ultimately the behavior of governments, organizations, groups, and individuals. The purpose of psychological operations is to induce or reinforce attitudes and behaviors favorable to the originator's objectives.
My specialty as a PSYOP specialist was to research, develop, test, implement and execute PSYOP operations in support of humanitarian operations in Southeast Asia as well as combat operations in support of Enduring Freedom. After working on the strategic level, I was transferred to PSYOP headquarters, where I was responsible for coordinating PSYOP operations and PSYOP support for global operations.
Archaeological Consultant/ Dig Team Leader

Rick Windmiller Archaeological Consulting

(Privately Held; 1-10 employees; Research industry)

May 1996 — September 1998 (2 years 5 months)

At Rick Windmiller Archaeological Consulting I fulfilled two essential roles.

Firstly, I was a dig team leader. I was responsible for coordinating personnel, equipment, permits and all aspects of a small to medium scale archaeological excavation in Northern California. As a dig team leader, I was accountable for the successful implementation and completion of artifact collection and accounting, in both onsite and offsite data analysis in compliance with the Native American Graves and Repatriation Act (NAGPRA) and other state and federal laws.
Secondly, as the Archaeological Consultant, I would assemble the archaeological data collected, assist with analysis, prepare both written and graphic design elements for presentation to both California State and corporate representatives in order to assist all interested parties in best serving the economic and natural historic interests.

John Paul Sherman’s Education

University of North Carolina at Chapel Hill

Anthropology/ Biology 2002 — 2004
Fayetteville Technical Community College

2000 — 2002

Additional Information

John Paul Sherman’s Websites:

John Paul Sherman’s Interests:

video games, search marketing, paid search, competitive intelligence, behavioral analytics, heuristics, philosophy, science, evolution, literature, music, biking, swimming, MMORPG's, emerging technology, social media, internet technology