Jim McNamara

Current

President at Wasabi Mobile

Past

Mobile Advertising Sales Executive at Telefonica/O2
Director Mobile Advertising Sales at Sprint
Measurement Committee and Judge at MMA

President at Marketing and Communications Group
VP Digital Practice at Harte Hanks
Chairman and Board of Directors at EI Alumni, Inc.

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Education

Central Missouri State University

Recommended

11 people have recommended Jim

Connections

216 connections

Industry

Wireless

Websites

My Company

Jim McNamara’s Summary

Jim McNamara is the founder and President of Wasabi Mobile. He is a business development and sales leader in the mobile marketing and advertising global marketplace.

He has developed mobile advertising sales strategy and led mobile advertising sales for two top tier global operators/carriers; Sprint (US) and Telefonica/O2 (UK/EU). Prior to Sprint he spent 12 years leading strategic marketing, sales growth, and operational development for a number of firms and ad agencies in the digital marketing filed including Harte Hanks where he was VP of the global direct marketer's digital practice.

Mr. McNamara has strong experience across all aspects of mobile advertising/marketing, digital marketing, direct marketing and CRM. He has served as an executive, board member, consultant and speaker with start-ups, emerging growth firms, industry trade groups and establishing new mobile/digital divisions within large corporate organizations.

Jim McNamara’s Specialties:

Mobile Advertising, Business Development, Mobile Advertising Sales Strategy, Strategic Sales, Organizational Growth, Change Management, Channel Management, Loyalty, CRM, Professional Services,

Jim McNamara’s Experience

President

Wasabi Mobile

(Privately Held; Marketing and Advertising industry)

February 2008 — Present (1 year 10 months)

Wasabi an international mobile marketing firm works with carriers and platform providers to develop and implement mobile marketing and advertising solutions.

www.wasabimobile.com
Mobile Advertising Sales Executive

Telefonica/O2

(Wireless industry)

February 2008 — January 2009 (1 year )

Developed innovative mobile ad strategy and new mobile ad business unit combining pan European initiatives to monetize customer data and increase mobile ad revenues.

Working in concert with iconmobile and O2 we conceived and implemented O2 Media, a wholly dedicated enterprise wide mobile marketing division of Telefonica/O2, a multi billion dollar international operator.
Director Mobile Advertising Sales

Sprint

(Public Company; S; Telecommunications industry)

2007 — February 2008 (1 year )

Directed mobile ad sales strategy and sales teams for Sprint the first US carrier to offer on deck advertising and the top performing US mobile advertising network. Instrumental executive role growing and maturing Sprint's internal mobile advertising start up. Achieved month/month profitability within 15 months of commercial launch and double sales/billing ratio growth performance.
Measurement Committee and Judge

MMA

(Marketing and Advertising industry)

2007 — 2008 (1 year )
President

Marketing and Communications Group

(Marketing and Advertising industry)

June 2000 — December 2006 (6 years 7 months)

Strategic business development firm specialized in driving growth for start up, early stage and transitional firms within the digital, marketing, and consumer services industries. Developed operations in China, secured $2M in VC funding, $1M in development grants, launched international markets
VP Digital Practice

Harte Hanks

(Public Company; HHS; Marketing and Advertising industry)

April 1999 — April 2000 (1 year 1 month)

Established and directed digital practice for Harte-Hanks a $1.2 billion worldwide direct marketing company. Built digital strategy team and led engagements with responsibility for selling $1M accounts. Concurrently served as GM of Midwest office and led post merger transition team.

Harte-Hanks is one of the largest direct marketing companies in the world providing technology based and data-driven multi-channel marketing solutions to Fortune 1000 organizations.
Chairman and Board of Directors

EI Alumni, Inc.

(Civic & Social Organization industry)

1984 — 1998 (14 years )

Jim McNamara’s Education

Central Missouri State University

1978 — 1983

Additional Information

Jim McNamara’s Websites:

My Company

Jim McNamara’s Groups:

Board Director - PSK Properties
National real estate holding company of college student housing with properties throughout the US.

Board Director - WPC, Inc. (private)
Provider of health care services

Board Director - Assembly Included (private) Loyalty and fulfillment company