Jeanne Luschin

Current

• Director at National Blood Foundation

Past

• Independent Professional (Self-employed)
• VP Marketing at BOMA
• EVP/COO at ALFA

• Associate Executive Director at AOTA
• Marketing at American Red Cross

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2 more...

Education

• University of Virginia
• Case Western Reserve University
• Case Western Reserve University

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Recommended

3 people have recommended Jeanne

Connections

31 connections

Industry

Fund-Raising

Jeanne Luschin’s Summary

Fundraising and Development management expertise to help an organization reach its maximum potential in fulfilling its goals and mission by managing three key business processes -–people, strategy and operations. This will be achieved by a combination of my background, skills and record of success in building motivated teams who are passionately and deeply engaged in the organization’s goals.

“I want to express my appreciation to you for the loyalty and dedication you showed to the Assisted Living Federation of America over the past 8 months. Although we were all somewhat surprised by the amount of work that needed to be done when you were first hired, you jumped right in and provided the needed leadership to not only hold things together but to position the organization in such a way that we can now move forward. Your marketing expertise was especially appreciated at this critical time.

On a personal note, I thoroughly enjoyed interacting with you. You were both organized and professional and I especially appreciated your “can do” spirit.

Jeanne, on behalf of the entire organization, thank you again for all that you did to help ALFA. All of us wish you the best of luck in the future. Please feel free to use this letter and my name as a reference.”

Cordially, Chris Coates
Assisted Living Federation of America
Chairman of the Board

On the Board of Directors of CAROR, Capital Area Reach Out and Read, a nonprofit organization promoting early literacy.

Jeanne Luschin’s Specialties:

Extensive experience in fundraising, corporate relations, major gifts, marketing, and strategic planning. Key skills include meeting or exceeding revenue goals and building effective, motivated teams.
Achieved record increases in revenue because of knowledge of market research, segmentation strategies, a focus on member satisfaction, and an understanding of database marketing technology. MBA from Case Western Reserve University. Taught market research at the college level.

Jeanne Luschin’s Experience

• Director

  National Blood Foundation

  (Non-Profit; 51-200 employees; Fund-Raising industry)

  May 2006 — Present (2 years 7 months)

  Manage all the fundraising and development activities of the NBF which is a program of AABB (formerly American Association of Blood Banks.) Develop and implement strategic plan to raise a minimum of $1.5 M per year through corporate partnerships, corporate and individual donations and special events. My first year at NBF, I exceeded goals by 20%; after second year, exceeded goals by 40%.

• Independent Professional

  Self-employed

  (Self-Employed; Myself Only; Fund-Raising industry)

  January 2003 — February 2006 (3 years 2 months)

  Consulting services for Austin non-profits; on the board of the Capitol Area Reach Out and Read.

• VP Marketing

  BOMA

  (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

  2002 — 2003 (1 year)

  Managed all activities related to marketing products and services of the organization, including membership and fundraising.
  Directed all research activities including the multi-million dollar annual survey of commercial building management metrics.
  Managed the publications of the organization including production, printing and sales.
  Liaison with state and city chapters
  Directed a staff of five
  Responsible for a revenue budget of $2 million
  Decreased operating costs by 20%

• EVP/COO

  ALFA

  (Public Company; 11-50 employees; Non-Profit Organization Management industry)

  2001 — 2002 (1 year)

  Managed the daily administrative and financial operations of the organization as COO. Shortly after starting, asked by Board to step in as interim President & CEO.
  
  Organized and managed the Senior Management Team - 6 direct reports
  
  Reorganized staff and reprioritized activities to be more efficient and effective – cut budget to reflect downturn in the industry
  
  Balanced a deficit budget for 2001 and 2002

• Associate Executive Director

  AOTA

  (Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

  May 1991 — December 1995 (4 years 8 months)

  Responsible for Membership, Marketing and Customer Service Division with an annual budget exceeding $2 million and $9 million in revenue.
  
  Increased the sales of publications and other products, advertising and subscription revenue from $600,000 to almost $3 million.
  
  Increased membership for first time in five years – 25% over 4 years --- making membership revenue the largest source of income.
  
  Developed a business plan and launched a new member benefit, an award-winning monthly full color glossy magazine.
  
  Led multiple project teams to develop and launch many new products and services, including online educational products, workshops, books, newsletters, merchandise, product directories, awareness campaigns and related services.
  
  Responsible for over $9 million in revenue out of $19 million budget.
  
  Managed an overwhelmingly successful fundraising campaign for the new headquarters conference and
  education center -- $180,000 raised vs. goal of $80,000.

• Marketing

  American Red Cross

  (Non-Profit; 10,001 or more employees; Non-Profit Organization Management industry)

  1987 — 1991 (4 years)

  Initiated a strategic alliance with a major publisher, which saved $2 million in costs to develop new training courses. This strategic alignment continues today as a model for strategic partnering for the ARC.
  
  Increased sales and profitability of course textbooks by more than $5 million annually.
  
  Managed the division marketing, market research and trade show exhibits with a staff of 4.

Jeanne Luschin’s Education

• University of Virginia

  Graduate level certificate in E-Commerce 2003 — 2006

  Activities and Societies:

  Board member of the University of Virginia Business and Technology Advisory Committee.

• Case Western Reserve University

  MBA, Marketing

• Case Western Reserve University

  B.A., Psychology, Chemistry

Jeanne Luschin’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• expertise requests
• reference requests
• getting back in touch