Creative Director and Strategist at Powershifter Media
Vancouver, Canada Area
- Current
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- Creative Director and Strategist at Powershifter Media
- Past
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- Director, Strategist at Engine Digital Inc.
- Creative Director/Digital Strategist at TELUS (Contract)
- Assistant Director/Production Managerat Too Many to List (Self-employed)
- Graphic Designerat Various (Self-employed)
- Education
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- Capilano College
- ECIAD
- Recommended
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12 people have recommended JP - Connections
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170
connections
- Industry
- Marketing and Advertising
- Websites
JP Holecka’s Summary
JP Holecka is an award winning creative strategist with nearly 20 years of experience in TV and film production, graphic design and interactive media. He began his career as a storyteller in 1989, developing immersive experiences at Paul Smith's Producer's Workshop for Subaru Motors and Dole Pineapple before graduating to TV and feature films as a 1st assistant director and production manager.
As a freelance 1st AD for production companies like Ridley Scott Associates, Industrial Light & Magic, BOB Industries and Go films, JP worked on over 100 commercial shoots for top brands like Nike, Bud Light, TOYOTA, and City Bank.
In 1997, he began working as a designer at the Wreglesworth Design Consultancy on brands like Italy's Scarpa Boots and Lasik Vision. In 2003, he joined TELUS as an interactive media creative director, responsible for a wide range of award winning emarketing and Web design projects. At TELUS, JP oversaw the design of numerous TELUS Web properties, the TELUS Annual Online Report, over 20 successful emarketing campaigns, and TELUS TV, the company's entry into the cableco market.
Inspired by the customer relationship building potential of the Web, JP spent the better part of 2007-08 at the award winning Vancouver-based interactive design and marketing agency Engine Digital as Director of Strategic Services. While contracting at Engine, JP provided creative strategy for both TELUS Wireline Services and Alberta Treasury Branches you JP also produced a number of branded content segments for Playground' [Intrawest] Westin Napa, Engine Digital's Engine Oil Wine and TELUS Investor Relation's 2007 Annual Report.
JP's focus is now on creative and strategic consulting for both advertising agencies and clients where he applies his multifaceted media experience and creative vision to achieving superlative results for Powershifter's roster of clients.
JP Holecka’s Specialties:
Providing creative strategy for digital marketing campaigns, web-systems and branded content.
JP Holecka’s Experience
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Creative Director and Strategist
Powershifter Media
(Marketing and Advertising industry)
June 2008 — Present (6 months)
Providing creative strategy for digital marketing campaigns, web-systems and branded content.
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Director, Strategist
Engine Digital Inc.
(Privately Held; 11-50 employees; Internet industry)
March 2007 — June 2008 (1 year 4 months)
Digital Strategy for TELUS wireline services, ATB Financial youth marketing, Great Western Brewery, and Brewhouse Beer. I managed a team of talented individuals to successfully market the above companies in the online space. Web banners, microsites, branded content and broadcast producing and directing where all covered while at Engine. Oh and some account management to boot. No I am off for a two month sabbatical with my family in Spain to sort out the next chapter.
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Creative Director/Digital Strategist
TELUS (Contract)
(Public Company; 10,001 or more employees; t; Design industry)
October 2003 — March 2007 (3 years 6 months)
• Creative Director for TELUS Web User Experience - Brand Team.
• Responsible for the creative direction of TELUS FFH branded emarketing campaigns.
• Manage and develop the online brand of TELUS.
• Creative direct in-house and third party applications UI designs.
• E-marketing strategy for TELUS FFH campaigns.
• Received multiple Lotus Awards for Excellence in Advertising -
Assistant Director/Production Manager
Too Many to List (Self-employed)
(Self-Employed; Myself Only; Motion Pictures and Film industry)
April 1989 — November 2003 (14 years 8 months)
Was a 1st, 2nd and 3rd assistant director as well as a Production Manager for television, feature films and commercials. I have worked on over 75 regional, national and international spots. For clients such as: Nike, Toyota, P&G, Bud Light, Pioneer Electronics, Volkswagon and for such production companies as Idustiral Light & Magic & Ridley Scott & Associates.
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Graphic Designer
Various (Self-employed)
(Self-Employed; Myself Only; Graphic Design industry)
June 1996 — September 2003 (7 years 4 months)
Various print design: Branding, catalogues, stationary, brochures, menus, signage.
JP Holecka’s Education
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Capilano College
2 year Diploma of Arts and Science September 1987 — June 1989
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ECIAD
Part time design courses.
Additional Information
JP Holecka’s Websites:
JP Holecka’s Groups:
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Pro Marketers - For Marketing Professionals -
Internet Marketing Discussions -
Online Advertising Professionals
JP Holecka’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
