
Director of Internet Marketing at authorGEN Technologies
Chandīgarh Area, India

Director of Internet Marketing at authorGEN Technologies
Chandīgarh Area, India
Recent Profile:
1. Internet and Search Marketing Strategist (In consultation) for authorGEN Technologies (March 2006 to August 2007)
2. Head - Product Marketing (Nov-2004 till Dec 2005) at http://www.sebiz.net/ for software products of http://www.netsmartz.net/
3. Manager - Online Marketing ( Dec 2003 till Nov 2004) SEORank (now http://www.redalkemi.com)
Articles:
1. Anchor Text Optimization:
http://www.webpronews.com/ebusiness/seo/wpn-4-20040408AnchorTextOptimization.html
2. Google Advanced Search Tips:
http://www.isedb.com/db/articles/765/1/Google-Advanced-Search-Tips/Google-Advanced-Search-Tips.html
3. Working with the robots.txt File:
http://www.cre8asiteforums.com/forums/index.php?showtopic=8412
4. Website Usability and Conversion: Can Your Site Sell?
http://website-usability.blogspot.com/2004/10/website-usability-and-conversion-can.html
5. The New Trend of Personalized Search:
http://website-usability.blogspot.com/2004/10/new-trend-of-personalised-search.html
Future Goals:
Looking to work on more, result-based, long-term partnerships.
1. Business and website analyses; products, website logs & competition
2. Enhancing branding, positioning & visibility of websites. Conceptualizing & introducing new services to select target audiences.
3. Co-ordination with product teams & managing marketing teams
4. Engaging, retaining & bringing back visitors; conversion enhancement, Web copy enhancement for better branding & usability.
5. SEM: Link building, search engine optimization, advertising
6. Social Media Marketing
(Privately Held; Computer Software industry)
September 2007 — Present (1 year 11 months)
Owning all Internet Marketing initiatives for authorGEN’s Web properties.
http://www.wiziq.com/
http://www.authorstream.com/
http://www.authorgen.com/
All have seen rapid growth in traffic and user-base within a short period.
(Privately Held; Computer Software industry)
March 2006 — August 2007 (1 year 6 months)
Creating and implementing comprehensive Internet marketing strategies, including search engine marketing, product conceptualization and marketing strategies, link-building, conversion enhancement and website visibility enhancement.
(Computer Software industry)
November 2004 — December 2005 (1 year 2 months)
Took charge of the Internet Marketing efforts at Sebiz Infotech for in-house developed products and services of http://www.netsmartz.net/. Redefined the foundation of the Search Marketing services division and mentored the team on best practices. Also provided direction to the search marketing team (services) and handled project communication for search marketing services during the transition to best practices.
(Marketing and Advertising industry)
December 2003 — November 2004 (1 year)
Main responsibilities included new product development. Handled charge of creating a maiden division on visitor conversion enhancement (through website analysis) while simultaneously handling test projects and communication with clients for this division. Additionally, handled charge of creating and developing another division on website visibility. Also involved in editing, marketing & website visibility, brand enhancement of http://www.seorank.com/, and research and articles on search engine optimization.
(Privately Held; 51-200 employees; Information Technology and Services industry)
February 2003 — October 2003 (9 months)
Communication with clients of Ibart, who outsourced telecommunication to Pugmarks. Explaining the concept to prospects and converting them. Providing support by co-ordinating at the backend and setting up business transactions. Suggesting enhancements for the website.
(Sole Proprietorship; 11-50 employees; Food & Beverages industry)
July 2001 — November 2002 (1 year 5 months)
All responsibilities relating to owning and driving a speciality restaurant
(Partnership; 11-50 employees; Food & Beverages industry)
August 1998 — March 2001 (2 years 8 months)
All responsibilities related to managing a high profile restaurant
Bachelors , Geography, Economics, General Science, English , 1988 — 1993
· Reading: a keen desire to learn on varied topics. Mostly interested in tutorials, ideas, concepts, and reviews on various topics. · Writing · Linguistics · Social media networking · Computers and the Internet: learning about hardware; trying out and analyzing software. · Working out · Website and business analysis · Playing the guitar; listening to (mostly Rock) and composing music · Mechanical repair · Air Rifle Shooting
http://www.cre8asiteforums.com/ ( Pannu - http://tinyurl.com/27cjww )
http://forums.searchenginewatch.com/ ( Pannu - http://tinyurl.com/26242o )
Articles endorsed by the Australian eGovernment Resource Centre:
Anchor Text Optimization:
http://www.egov.vic.gov.au/index.php?env=-innews/detail:m476-1-1-8-s:n-976-1-0--
Google Advanced Search Tips:
http://www.egov.vic.gov.au/index.php?env=-innews/detail:m1132-1-1-8-s:n-853-1-0--