
Director of Internet Marketing at authorGEN Technologies
Chandīgarh Area, India

Director of Internet Marketing at authorGEN Technologies
Chandīgarh Area, India
Recent Profile:
1. Internet and Search Marketing Strategist (In consultation) for authorGEN Technologies (March 2006 to August 2007)
2. Head - Product Marketing (Nov-2004 till Dec 2005) at http://www.sebiz.net/ for software products of http://www.netsmartz.net/ and http://www.noorancorp.com/
3. Manager - Online Marketing ( Dec 2003 till Nov 2004) SEORank (now http://www.redalkemi.com)
Articles:
1. Anchor Text Optimization:
http://www.webpronews.com/ebusiness/seo/wpn-4-20040408AnchorTextOptimization.html
2. Google Advanced Search Tips:
http://www.isedb.com/db/articles/765/1/Google-Advanced-Search-Tips/Google-Advanced-Search-Tips.html
3. Working with the robots.txt File:
http://www.cre8asiteforums.com/forums/index.php?showtopic=8412
4. Website Usability and Conversion: Can Your Site Sell?
http://website-usability.blogspot.com/2004/10/website-usability-and-conversion-can.html
5. The New Trend of Personalized Search:
http://website-usability.blogspot.com/2004/10/new-trend-of-personalised-search.html
Future Goals:
Looking to work on more, result-based, long-term partnerships.
Comprehensive Internet Marketing strategy for websites: search engine optimization, SEO copywriting, copy editing, keyword research, enhancing conversion rates for websites, enhancing website visibility, website analysis, link building, log analysis, software submissions and all tasks related to promoting websites.
(Privately Held; 51-200 employees; E-Learning industry)
September 2007 — Present (1 year 3 months)
Owning all Internet Marketing initiatives at authorGEN:
http://www.wiziq.com/
http://www.authorstream.com/
http://www.authorgen.com/
(Privately Held; 51-200 employees; E-Learning industry)
March 2006 — August 2007 (1 year 6 months)
Creating and implementing comprehensive Internet marketing strategies, including search engine marketing, link-building, conversion enhancement and website visibility enhancement.
(Privately Held; 51-200 employees; Computer Software industry)
November 2004 — December 2005 (1 year 2 months)
Took charge of the Internet Marketing efforts at Sebiz for in-house developed products and services of http://www.netsmartz.net/ and http://www.noorancorp.com/
(Privately Held; 51-200 employees; Marketing and Advertising industry)
December 2003 — November 2004 (1 year)
Responsibilities included:
Module 1: Editing, Marketing & Website Visibility
· Research on Search Engine Optimization.
· Marketing SEO and link-building packages.
· Editing the SEORank website
· Coordinating new content creation
· Optimization
· Enhancing brand image.
· Writing articles and interacting in forums.
Module 2: New Product Development
. Handled charge of creating a maiden division on Visitor Conversion Enhancement (through website analysis) while simultaneously handling test projects and communication with clients for this division.
. Additionally, handled charge of creating and developing another division on Website Visibility. Successfully implemented the system on SEORank, and the decision for developing the same as a service offering came after its incredible success. Comprehensive system procedures with documentation were delivered for this division.
(Privately Held; 51-200 employees; Information Technology and Services industry)
February 2003 — October 2003 (9 months)
Communication with clients of Ibart, who outsourced telecommunication to Pugmarks. Explaining the concept to prospects and converting them. Providing support by co-ordinating at the backend and setting up business transactions. Suggesting enhancements for the website.
(Sole Proprietorship; 11-50 employees; Food & Beverages industry)
July 2001 — November 2002 (1 year 5 months)
All responsibilities relating to owning and driving a speciality restaurant
(Partnership; 11-50 employees; Food & Beverages industry)
August 1998 — March 2001 (2 years 8 months)
All responsibilities related to managing a high profile restaurant
Bachelors, Geography, Economics, General Science, English, 1988 — 1993
· Reading: a keen desire to learn on varied topics. Mostly interested in tutorials, ideas, concepts, and reviews on various topics. · Writing · Computers and the Internet: learning about hardware, trying out and analyzing software. · Work-outs (gym) · Website and business analysis · Playing the guitar; listening to and composing music · Mechanical repair
http://www.cre8asiteforums.com/ ( Pannu - http://tinyurl.com/27cjww )
http://forums.searchenginewatch.com/ ( Pannu - http://tinyurl.com/26242o )
Articles endorsed by the Australian eGovernment Resource Centre:
Anchor Text Optimization: http://www.egov.vic.gov.au/index.php?env=-innews/detail:m476-1-1-8-s:n-976-1-0--
Google Advanced Search Tips:
http://www.egov.vic.gov.au/index.php?env=-innews/detail:m1132-1-1-8-s:n-853-1-0--