Elymar Apao

Elymar Apao

Experienced Internet-Business Problem Solver, Strategist and Tactician

Philippines

Current
Past
  • Web Marketing Director at Amphiltech/ SEO-WebMarketing.com
  • Environmental Database Administrator at Lasallian Institute For The Environment (LIFE), La Salle Greenhills
  • Marketing at WebCast Technologies
  • Education Consultant at EduQuest Inc.
Education
  • Ateneo de Manila University
  • UP Open University
Connections
217 connections
Industry
Internet
Websites

Elymar Apao’s Summary

Applied John Boyd's OODA (Observe-Orient-Decide-Act) military strategic concepts.

Partially adopted Ricardo Semler's workplace democracy processes.

Practiced the game of GO (Weiqi/Baduk) in real life.

Result? A small team that gets things done and brings in profits.

Elymar Apao’s Specialties:

User Experience(UX), Usability, Search Engine Optimization, Web Marketing, Pay Per Click Management, Business Management


Elymar Apao’s Experience

  • Manager, User Experience (UX)

    US Auto Parts

    (Public Company; Automotive industry)

    September 2007Present (2 years 3 months)

    Conceptualizes the design of income-generating websites which are implemented and completed within 2-3 months.

    Manages the deployment of Pay-Per Click (PPC Marketing) and Comparison Shopping Engine (CSE) driven niche sites that instantly generate up to 2% conversion rates with at least 50-100 sales per day.

    Handles the team that monitors customer feedback and ratings on products.

  • Business and Marketing Consultant

    Various Companies (Self-employed)

    (Self-Employed; Marketing and Advertising industry)

    August 2005Present (4 years 4 months)

    Conceptualized and helped implement a networked computer solution for a dormitory (Dormitoryana, in front of Miriam College).The system generated income and made ROI in one year.

    Managed the technical aspects of an online store using an open-source shopping cart (Php/MySQL). The store had payment integration with 2Checkout and automatically adjusting (to Forex rate) peso-priced products.

    Handled the IT administration and set-up of a start-up company (MySchoolCares) that sold mobile-applications targeted to schools and educational institutions. Initially helped market the app as well.

  • Web Marketing Director

    Amphiltech/ SEO-WebMarketing.com

    (Marketing and Advertising industry)

    March 2006August 2007 (1 year 6 months)

    Gained recognition for the company by winning 7th place for the first Philippine Search Engine Optimization (SEO) contest – despite knowing little practical knowledge on Search Engine Marketing.

    Provided web marketing services to a newly launched online store called ZenPC – the site topped organic search results for niche keywords – including one that allowed customers to purchase a $1000 Viewsonic computer monitor.

  • Environmental Database Administrator

    Lasallian Institute For The Environment (LIFE), La Salle Greenhills

    (Information Technology and Services industry)

    20032005 (2 years )

    Implemented a Geographic Information database for the Laguna Lake watershed. Used MapInfo as a software system for collecting and managing GIS data.

    Created, from scratch and using Visual Basic, an automatic data-collection mechanism that integrates with the MapInfo database system.

    Helped gather and compile the only available environmental map data for Lumban, Laguna.

  • Marketing

    WebCast Technologies

    (Privately Held; Information Technology and Services industry)

    20012003 (2 years )

    Provided Geographic Information Systems (GIS) solutions to clients including GPS-based fleet tracking and SMS enabled security systems.

    Provided client consultation and training for SMART, Solid Cement Corporation and CTK armored van services.

  • Education Consultant

    EduQuest Inc.

    (Information Technology and Services industry)

    19982001 (3 years )

    Taught elementary and High School teachers how to use educational software tools. Consistently topped consultation evaluation ratings from clients.

    Helped implement various educational software systems for schools – including Lotus Learning Space, IBM software.


Additional Information

Elymar Apao’s Websites:

Elymar Apao’s Groups:

SEO Philippines
Band Of Bloggers, SEMCon 2007

  •    Google Group
  •    eMarketing Association Network
  •    Ateneo de Manila University Alumni
  •    SEO Philippines
  •    Search Marketing Salon
  •    SEO_Group

Elymar Apao’s Honors:

7th Placer: 1st Philippine SEO Competition, 2006
Speaker, "Link Building Tactics, Tool & Techniques", SEMCON, 2007


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