Content at ChaCha.com
Indianapolis, Indiana Area
Content at ChaCha.com
Indianapolis, Indiana Area
A superior combination of Marketing, Technical, and Analytical skills. 20+ years of experience with cutting-edge technologies and innovative marketing efforts, 11 years working on internet-related endeavors.
Broad and deep knowledge of what works in business, where companies can profit, and how processes can be tuned to amplify sales. A seasoned strategist and implementer, with serious creative talents. An idea guy that can help you create a plan for success, implement it, and analyze the results for continuous improvement.
Web presence design and optimization, Online marketing campaigns, Lead generation, Search Engine Marketing, Marketing research, Business and Marketing Plan development, Revenue model development.
Recent Clients: ABN-AMRO, LendingCorrectly.com, ChaCha.com, Fields Advatage Real Estate, Columbus Title, Residential Finance, TraceTV.
Web presence design and optimization, Online marketing campaigns, Lead generation, Search Engine Marketing, Marketing research, Business and Marketing Plan development, Revenue model development.
(Privately Held; 11-50 employees; Internet industry)
September 2007 — Present (1 year 3 months)
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
October 2002 — September 2007 (5 years)
Title:
Principal Consultant
Job Classification:
Strategic Marketing, Interactive Director, IT Consultant, Web Development
Marketing: Strategic, Interactive, SEO, PPC, Lead Generation, Research, Brand Development
Web Development: SEM, Sites, Landing Pages, Intranets, Usability, Optimization, Copywriting
Business Consulting: Revenue Models, Strategic Planning, USP's, Sales Contests, Support Systems
Business Sector:
Consulting
Company Type:
Web Specialized Firm
(Privately Held; 201-500 employees; Financial Services industry)
July 2004 — November 2006 (2 years 5 months)
Title:
Dir of Marketing & IT Consultant
Job Classification:
VP. Marketing - Direct and Online
Data Purchasing, Direct Mail campaigns, database marketing and list management, Call Center Marketing campaign revisions, Sales support processes and internal collateral, Internet Lead purchasing and generation, Process Flow design, technology Integration, Intranet development of a complete custom ASP site, External Website development, Branding, Technology development and rollouts for multiple loan products. On-hold customer message creation.
Business Sector:
Financial Services - Mortgage banking
Company Type:
Corporate
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 1999 — October 2002 (3 years 10 months)
Title:
Founder, CEO
Job Classification:
VP. Marketing
Activities:
Built, financed and managed 13-person Internet marketing endeavor focused on brand leveraging, CRM, and entertainment enhancements to Sports, Entertainment and Corporate businesses.
Clients:
Oakland Raiders, Dallas Cowboys, Henson Studios, Disney, Mark Burnett Productions, Collegiate Licensing Company, and the State Auditor of Ohio. Company was featured in an article by Branding guru Martin Lindstrom.
Business Sector:
Software Company
Company Type:
Private
(Marketing and Advertising industry)
1996 — 1999 (3 years)
(Privately Held; 201-500 employees; Media Production industry)
January 1996 — June 1997 (1 year 6 months)
Co-created first New Media division of this Production Studio and A/V House. Completed projects worth over $1 million in billings with Lucent Technologies and others. Designed CBT and Marketing solutions for clients. Partnered fledgling vImpact with Mills/James owners to develop and exploit technology while building them a New Media business
(Public Company; 1001-5000 employees; HBAN; Banking industry)
March 1994 — May 1996 (2 years 3 months)
Business Process Redesign consulting, Automation, PC-to-Mainframe connectivity, and Offloading of Mainframe processes to PC for several departments. Liaison to Dell computers. Set Bank standards for PC hardware and software.
(Public Company; C; Banking industry)
October 1989 — May 1993 (3 years 8 months)
Analyzed market trends, product launches and promotion impacts for national Mortgage sales and operations. Designed & developed MIS system for MortgagePower Plus - first online mortgage application system. Developed and implemented instructional courses for Citicorp Executives.
BSILR, Organizational Behavior, 1982 — 1986
New York School of Industrial and Labor Relations
Won the Hemmerter Award for Entreprenuership (Best Business Plan) from the Johnson School of Business as an undergrad
HS, 1979 — 1982
Omaha
Search Engine Marketing, Six Sigma, Gadgets
Cre8asite Forums (Jozian), Central Ohio SEM, Tech Columbus, Columbus State