Joy Kennelly

Past

Copywriter/Online Marketing Specialist at Seeking new opportunities nationwide
Online Marketing at John Forrester & Associates Communications
Owner at The Joy Writer PR & Marketing

Copywriter/Marketing Specialist at The Shore Restaurant and Lounge
Member at Independent Writers of Southern CA
Writer/Publicist at Los Angeles Convention & Visitors Bureau
LA Chapter Co-Leader at Digital Eve LA
Event Producer at Penton Media

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Recommended

8 people have recommended Joy

Connections

500+ connections

Industry

Marketing and Advertising

Joy Kennelly’s Summary

Joy Kennelly’s Specialties:

Marketing Communications / Visual Identity & Branding Strategy / Multi-Media Marketing Campaigns / Product Launch & Management / Project Management / Contract Negotiations / Strategic Business Planning Communications / Collateral Development / Website Development & Direction / Extensive Online and Offline Marketing Experience / Event Planning / Journalist / Web Copy / Online Community Development / Content Management / Content & Copy Editing /

Joy Kennelly’s Experience

Copywriter/Online Marketing Specialist

Seeking new opportunities nationwide

(Marketing and Advertising industry)

June 2009 — August 2009 (3 months)

I am available for full-time or consulting copywriting or social media marketing opportunities nationwide. I have uploaded a variety of writing samples for review.
Online Marketing

John Forrester & Associates Communications

(Public Relations and Communications industry)

March 2007 — July 2009 (2 years 5 months)

Our recent Long Beach Crawfish Festival example was a great example of Joy’s online marketing and PR Wizardry. The event saw significant year on year growth, due in large part to Joy’s strategic online outreach.

A more recent example was the Original Long Beach Lobster Festival, which was a launch event. We started from ground zero, with no public or internet awareness whatsoever. Joy blazed the trails, aggressively outreaching to local calendars, newsgroups, meet-up groups, foodie groups, blogs, etc.

She also employed other cutting edge online marketing techniques through leveraging social networking sites like Facebook, Youtube, MySpace and Flickr. In all, she achieved over 5,000 Google hits in about 3 weeks (way more hits to date than competing Lobster Festivals around over 10 years!) Our sales reports indicated a significant number of advance purchase tickets came from “web sources.”
Owner

The Joy Writer PR & Marketing

(Public Relations and Communications industry)

January 2000 — June 2009 (9 years 6 months)

I recently closed my award-winning PR & Marketing firm to pursue full-time work where I can bring my skills, connections and experience.
Copywriter/Marketing Specialist

The Shore Restaurant and Lounge

(Public Relations and Communications industry)

June 2008 — January 2009 (8 months)

Responsible for business development, public relations, marketing, event producing, and community relations on a contractual basis.

Developed all publicity materials including principal bios, company profile, press releases, and additional marketing materials.

Continued to promote Executive Chef David Linville as a personality to Food & Wine Festivals around the country until May, 2009.
Member

Independent Writers of Southern CA

(Public Relations and Communications industry)

2007 — 2007 (less than a year)
Writer/Publicist

Los Angeles Convention & Visitors Bureau

(Hospitality industry)

2002 — July 2007 (5 years )

Wrote & pitched press releases promoting events, venues, what’s new, future developments and conferences taking place in Los Angeles including Disney, Universal, LA Zoo, MOCA, LACMA, Our Lady of the Angels Cathedral, Staples Center, The Bridge & others
Wrote navigational copy for LA Photo Tour website which is utilized by journalists world-wide for stock photos of Los Angeles
Researched, wrote & edited Ralph’s/LA Inc’s “Getaway LA” multi-level integrated advertising campaign - 60 LA-based hotel promotions
LA Chapter Co-Leader

Digital Eve LA

(Marketing and Advertising industry)

2002 — 2002 (less than a year)
Event Producer

Penton Media

(Privately Held; PTON; Publishing industry)

2000 — 2001 (1 year )

Created and produced Internet World’s first online festival generating over 100,000 unique hits in first three weeks. Produced Paramount picture Awards Ceremony and video promo reel for 2500 attendees with celebrity presenters.
Web site honored by Earthlink as “One to Watch.” Oversaw 60 filmmakers, 5 judges, staff, web developers, copywriters, designers and $250.000 budget (cost, rate, and schedule.)

Additional Information

Joy Kennelly’s Interests:

New media/technology, art, entertainment, architecture, copy-writing, online marketing, swimming in the ocean, blogging, celebrities, hiking, racquetball, travel