Joyce Dierschke

Current

MarCom Copywriter (Self-employed)
Designer - Graphics, Websites, Illustrations (Self-employed)

Past

Senior Copywriter at NRT/Realogy/Coldwell Banker Previews Marketing
Director of Acquisitions at Fox Sports International
Resource Scheduling Coordinator at DIRECTV

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Education

Art Institute of Fort Lauderdale
University of Houston
Nassau Community College

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Recommended

3 people have recommended Joyce

Connections

124 connections

Industry

Marketing and Advertising

Joyce Dierschke’s Summary

Joyce Dierschke is a Marcom Copywriter specializing in emerging, broadcast and print media. Joyce’s varied background ties up neatly into a package of versatile skills and knowledge designed to meet the needs of any busy Marcom department. She can help you manage the overwhelming marketing opportunities available in today’s world of advanced technologies without losing that valuable personal touch.

Joyce is also well-versed in graphic and web design principles including but not limited to layout and image creation using Adobe Creative Suite software and QuarkXpress software, design and copy techniques to maximize SEO, and web languages such as html, css, php, etc. She has produced space ads, catalogs, brochures, flyers, one-sheets, logos, and more, as well as collaborated on several high-end, multi-function web sites.

Software expertise includes: Adobe Photoshop, Illustrator, InDesign & Dreamweaver; Quark Xpress; MS Word, Excel and Outlook.

Joyce is currently accepting new clients on one-off and long-term basis.

See samples of Joyce's work at: www.joycedierschkecopywriting.com.

Joyce Dierschke’s Specialties:

Project management, thought-leadership, word-of-mouth marketing, web 2.0 marketing, traditional marketing, corporate blogging, marketing strategy, consistent enterprise messaging across varied media, branding and identity, web hosting and site design

Joyce Dierschke’s Experience

MarCom Copywriter

Self-employed

(Self-Employed; Myself Only; Marketing and Advertising industry)

September 2004 — Present (5 years 3 months)

Joyce Dierschke is a Marcom Copywriter specializing in emerging, broadcast and print media. Joyce’s varied background ties up neatly into a package of versatile skills and knowledge designed to meet the needs of any busy Marcom department. She can help you manage the overwhelming marketing opportunities available in today’s world of advanced technologies without losing that valuable personal touch.

www.joycedierschkecopywriting.com
Designer - Graphics, Websites, Illustrations

Self-employed

(Self-Employed; Myself Only; Design industry)

August 2004 — Present (5 years 4 months)

Designer specializing in graphics and layout for print and web. Services include website design, layout and hosting, graphic design for print media, logo design, illustrations, etc.

Website samples: www.BornToPaddle.com, www.BornToGarden.com, www.GeorgeeKluck.com, www.NaplesJuJitsu.com, www.UpYourAntioxidants.com, www.HealingArtsMedia.net
Senior Copywriter

NRT/Realogy/Coldwell Banker Previews Marketing

(Public Company; 10,001 or more employees; NRT; Real Estate industry)

April 2003 — August 2006 (3 years 5 months)

Responsible for the production of luxury homes catalogs from layout to printing, including writing and editing copy, quality control of photography, proofing, and preparation of final print files. Researched, recommended and purchased yearly direct mail lists. Created and maintained publication production schedule. Wrote, edited and proofed all departmental communications and promotional materials. Created and edited agent training workbooks. Worked closely with Director, graphic team, traffic coordinator, office manager and vendors.
Director of Acquisitions

Fox Sports International

(Public Company; 10,001 or more employees; FOX; Broadcast Media industry)

October 1993 — October 2001 (8 years 1 month)

Researched available sports programming. Negotiated and acquired broadcast rights. Managed contractual obligations of television rights on behalf of Fox’s international sports television syndication group and Fox Sports television channels. Promoted to Director after one year with increased acquisitions and budgetary responsibilities. Worked closely with international vendors, international program directors, head of syndication sales, channel schedulers and program suppliers.
Resource Scheduling Coordinator

DIRECTV

(Public Company; 1001-5000 employees; DTV; Broadcast Media industry)

1996 — 1996 (less than a year)

Joyce Dierschke’s Education

Art Institute of Fort Lauderdale

Diploma , Graphic Design , April 2003 — June 2004

Winner - Best Portfolio, Diploma Program
University of Houston

B.A. , Radio & Television Production , September 1988 — March 1991

Dean's List, Graduated Magna Cum Laude
Nassau Community College

A.A. , General Studies , 1986 — 1988

Communication Department Scholarship & Award Winner

Activities and Societies:

Member Phi Kappa Phi National Honor Fraternity

Additional Information

Joyce Dierschke’s Interests:

writing, reading, marketing trends, art, design, illustration, natural health, kayaking, running, cycling, hiking, traveling, bluegrass/celtic music, foreign languages

Joyce Dierschke’s Groups:

American Marketing Association (AMA) / Nashville Chapter (NAMA)

Tennessee Scenic Rivers Association (TSRA)

SaddleUp Nashville! - Saddle Up! is a therapeutic recreational horseback riding program designed for children with mental and physical disabilities. It is the oldest therapeutic riding program in the area serving a broad range of children living throughout Middle Tennessee. www.saddleupnashville.org