
Online Marketing Manager at GiftsDirect.com
Ireland

Online Marketing Manager at GiftsDirect.com
Ireland
(Privately Held; Consumer Goods industry)
October 2009 — Present (3 months)
(Public Company; SYMC; Computer Software industry)
September 2006 — February 2009 (2 years 6 months)
• Responsible for EMEA online acquisitions programs.
• Implement online promotion policy and marketing calendar.
• Delivered EMEA acquisition email strategy, concept and execution.
• Developed KPI’s and prepared analysis to support key business decisions.
• Managed and executed Trial software seeding and monetisation efforts.
• Communicated online marketing plans and liaise with local marketers.
• Ensured all EMEA eCommerce product launch activities are synchronised.
• Executed online advertising and sponsorships
• Managed UK sales call centre (interim)
• Created an SEO pilot project to drive qualified traffic to website and store.
• Managed creative element of landing pages and microsite to support marketing campaigns.
• Coordinated EMEA affiliate marketing with oneNetworkDirect and Commission Junction
• Participated in EMEA paid search marketing and other SEM campaigns.
• Managed budget for domestic and international projects
MSc in eCommerce , 2005 — 2006
Subjects studied included.
Web Design, Marketing on the Internet, Business Modeling & Process Innovation, eCommerce Infrastructure, Entrepreneurship, Risk Management & Regulation in e-Commerce, Information Access, Advanced Data Communications, Public Key Cryptography, Security Protocols.
Practicum
Bsc in Information Systems , 2000 — 2004
Distributed Computing, Information Systems Management, Object Modeling Design, Artificial Intelligence, Multimedia (including project).
Dissertation: “Building the Semantic Web”.