Polyvore.com - Strategic Partnerships / Business Development Executive
San Francisco Bay Area
- Current
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- VP, Business Development & Sales at Polyvore
- Past
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- Director, Partner Team, Distributed Commerce Group at Shopping.com
- Director of Business Development at CNET Networks
- Marketing & Business Development Director at AlcheMe
- Marketing Coordinator at Adobe Systems
- Pricing Analyst at Trust Company of the West
- Law Clerk / ParaLegal at Procter, Slaughter & Reagen LLC
- Recommended
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10 people have recommended Josh - Connections
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500+
connections
- Industry
- Online Media
- Websites
Josh Wetzel’s Summary
Results-driven technology executive with 12 years of experience developing & executing plans to increase brand awareness, user engagement, acquire customers and scale revenue. Skilled in business and marketing strategy, tactical/online marketing (such as SEM), business partnerships and business model development.
Experience with startup, small, medium and large size technology businesses.
Josh Wetzel’s Specialties:
• Revenue Generation
• Strategic Alliances
• Sourcing, Negotiating and Closing Partnerships
• Lead Generation
• Content & Product Syndication
• Business / Partnership Development
• Leadership and Management
• Company and Team Development
• Customer Acquisition & Management Strategy (CRM)
Josh Wetzel’s Experience
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VP, Business Development & Sales
Polyvore
(Privately Held; 1-10 employees; Internet industry)
July 2008 — Present (5 months)
Polyvore.com is a free web application that lets people mix and match images from anywhere on the web, to create outfits, interior designs, or any kind of collage, called "Sets". It's a vibrant community of stylish, creative people, spread across the globe that in just over a year has attracted more than 1 million unique visitors a month.
Responsibilities include:
Helping to define the Business Plan with specific focus on Revenue Model.
Implementation of the Revenue Model
Driving Growth thru Partnerships & online marketing initiatives
Building the Business Team
Attempting to keep it "Fun" at work each day
Living vicariously thru the incredibly talented trendsetters on Polyvore.com -
Director, Partner Team, Distributed Commerce Group
Shopping.com
(Public Company; 201-500 employees; EBAY; Internet industry)
July 2004 — July 2008 (4 years 1 month)
Head of business development for eBay's Shopping.com. Oversaw content syndication, technology licensing and the distribution of the Shopping.com advertisements. Responsible for Revenue & Profit (P&L) goals that grew from $X million to $XX million (approx. 75% CAGR from mid '04 to mid '07).
Primary responsibility and vast majority of the revenue came from building & maintaining partnerships with hundreds of 3rd party online publishers. These publishers used the Shopping.com network of advertisements to enhance their respective user experience and to drive incremental revenue. The growth and success of this group for Shopping.com resulted in the creation of a new business unit, distributed commerce. I originally reported into the Shopping.com President but following the business unit creation, I ran the publisher arm (acquisition & management) reporting to a newly created general manager position. -
Director of Business Development
CNET Networks
(Public Company; 1001-5000 employees; CNET; Online Media industry)
June 2000 — July 2004 (4 years 2 months)
Held positions with several different groups over a 4+ year period that included the mySimon team (2000), Games & Entertainment (2001-2002) and lastly the CNET redball business unit previously known as the Shopping, Services & Advice (2003-2004) unit.
Led each of those groups business development efforts.
Specifically led discussions and signed content syndication partnerships with dozens of companies such as MSN & NYTimes.
Negotiated and structured product partnerships to provide revenue & user functionality CNET and subsidiary sites such as Gamespot.com. -
Marketing & Business Development Director
AlcheMe
(Privately Held; 11-50 employees; Internet industry)
April 1999 — June 2000 (1 year 3 months)
I was the first employee (pre-funding), helped write the initial business plan, raised seed capital and helped recruit most of the early team. Found the first two office spaces, and helped re-locate the two entrepreneurs who conceived the idea to Silicon Valley.
This was a tremendous experience that required me to wear literally every hat - from HR, finance, strategy, sales to office mover :) -
Marketing Coordinator
Adobe Systems
(Public Company; 1001-5000 employees; ADBE; Computer Software industry)
October 1998 — July 1999 (10 months)
Started working for GoLive Systems, a software company making the industry leading (at the time) wysiwyg html editing program,which was acquired by Adobe in early January 1999. Responsible for partner marketing programs, competitive analysis, program marketing initiatives prior to acquisition. Following acquisition worked on integration and education programs within Adobe.
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Pricing Analyst
Trust Company of the West
(Privately Held; 501-1000 employees; Investment Management industry)
February 1998 — August 1998 (7 months)
Reconciled trades on several managed mutual funds for pricing publication daily.
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Law Clerk / ParaLegal
Procter, Slaughter & Reagen LLC
(Law Practice industry)
June 1996 — November 1997 (1 year 6 months)
Reviewed depositions, organized documentation & contracts for mediation and trail work; assisted partner in jury selection.
Additional Information
Josh Wetzel’s Websites:
Josh Wetzel’s Groups:
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Adobe Alumni -
Obama for America -
Silicon Valley NewTech Meetup -
eBay Employees and Alumni Group
