Digital product creator and strategist
Greater New York City Area
- Current
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- VP Network at outside.in
- Past
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- VP Product Development at iViilage/NBCU
- Vice President, GardenWeb.com and Hearst Marketing at iVillage/NBC Universal
- Owner at Definitive Ink (definitiveink.com) (Sole Proprietorship)
- Vice-President, Strategy and Product Development at Hotresponse (www.hotresponse.com)
- Director of Product Development and Executive Producer at Hearst Interactive Studios
- Senior Producer at T3 Media
- Producer & Manager of Online Software Program at The Voyager Company
- Investment Analyst at Peter R. Mack & Company
- Assistant to the President at Workman Publishing
- Education
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- Vassar College
- Recommended
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4 people have recommended Joshua - Connections
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238
connections
- Industry
- Online Media
- Websites
Joshua Mack’s Summary
Digital product creator and strategist with substantial experience creating cross-media products for publishers of different types. Also enjoy working with not-for-profits on activist initiatives and community building.
Joshua Mack’s Specialties:
Business and strategic planning, product development, community management, social network development, online marketing, technical, editorial, and creative production management.
Joshua Mack’s Experience
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VP Network
outside.in
(Public Company; 11-50 employees; Internet industry)
February 2008 — Present (8 months)
Outside.in is a hyperlocal startup located in Brooklyn. I am developing a business for publishers and bloggers of all sizes which helps them drive traffic, generate revenue, and leverage innovative site tools.
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VP Product Development
iViilage/NBCU
(Public Company; 10,001 or more employees; GE; Entertainment industry)
June 2007 — February 2008 (9 months)
Lead Emerging Tech Product Development initiatives for iVillage including: reblogs, social network development, photo galleries, blogs, widgets, social search, viral marketing, mobile development, the iVillage Hotlist, and partnership development.
- Oversee the development of the iVillage Social Network
- Introduced a partnership with Pluck to increase daily content
- Developed viral widget program and launch of two widgets and a facebook application
- Introduced blogs on gURL.com which have enabled social media on their content.
- Launched astrology.com mobile effort
- Lead a cross-matrixed team -
Vice President, GardenWeb.com and Hearst Marketing
iVillage/NBC Universal
(Public Company; 10,001 or more employees; GE; Entertainment industry)
December 2005 — June 2007 (1 year 7 months)
General Manager of Gardenweb.com, the largest gardening and home community on the Internet with over 2.5 million UV/Mo and-24m PV/MO. The site is in the Media Metrix Top 10 in the Hobbies Category.
- Increased UV’s by 30%
- Worked with sales to position site and create opportunities for sponsors
- Introduced an award winning reblog called GardenVoices that is an aggregator for gardening blogs
- Introduced innovative user generated photo galleries
- Developed a clippings product where users could save and share favorite content.
- Optimized the site for SEO and ads
- Worked in a cross-matrixed environment with a small dedicated team.
- Led Hearst Marketing Services overseeing seven magazine marketing websites as part of iVillage’s partnership with Hearst. The sites were rebuilt monthly with a combination of sweepstakes, magazine advertiser offers, minisites, Business was run with a small outsourced team. -
Owner
Definitive Ink (definitiveink.com) (Sole Proprietorship)
(Sole Proprietorship; Online Media industry)
July 2001 — December 2005 (4 years 6 months)
Definitive Ink was a strategy and product development consultancy that worked with media companies and not-for-profit organizations. Selected projects include:
- Soundaboutphilly.com – Winner of PR News’ Platinum award for Philadelphia's Tourism Commission.
- Websites for Pulitzer Prize-winning journalist Ron Suskind
- A James Beard Award nominated wine blog alicefiering.com
- SecureIndianPoint.org - A site and marketing campaign for Riverkeeper
- Numerous projects for Workman Publishing including; the planning and budgeting of a new media division; the strategy, planning, creation, and development of pageaday.com; e-book product development; and online marketing strategy.
- Several projects for Esquire magazine, and ChoicePoint
- Founded CityReads which made digital audio tours of cities narrated by authors and artists. -
Vice-President, Strategy and Product Development
Hotresponse (www.hotresponse.com)
(Privately Held; 1-10 employees; Online Media industry)
April 2000 — June 2001 (1 year 3 months)
Hotresponse created Internet-based applications such as directories and online reader response tools that were sold to magazine companies on an outsourced basis (an ASP). Led team in shaping and creating products for the media industry. Launched the directory platform that was the company’s core product; developed new products, including sweepstakes, surveying, and calendar tools; formed strategic partnerships; evaluated competitors; oversaw technical team; led product marketing efforts; set company policies and procedures for client services and sales; and was key member of sales team. Hotresponse grew from 3 to 40 clients during the year and to revenues of over $1 million.
Hotresponse clients managed elements of over 50 publications owned by companies including Primedia, Hearst, Gruner & Jahr, Red Herring, Penton, New York Times, Times Mirror, and EMAP. -
Director of Product Development and Executive Producer
Hearst Interactive Studios
(Privately Held; 5001-10,000 employees; Online Media industry)
January 1998 — April 2000 (2 years 4 months)
Managed strategic development and creative production studio that worked with Hearst-owned businesses to develop and implement new media projects and strategies. Oversaw and led a staff of 25 in creating multiple online presences and cross-media initiatives for Hearst; created several magazine web sites including esquire.com and cosmogirl.com; launched 8 local television station sites and created the Hearst Corporate website, did innovative online book marketing for Avon & Morrow, increased the studio’s revenue by more than 300%, implemented syndication programs; researched emerging technologies, including wireless and broadband; created the role of web editor at Hearst Magazines; managed writers and editors, produced multimedia projects, developed games, formed strategic partnerships (Doubleclick, Tribune Media Services); assessed potential investments; worked with top Hearst executives to identify opportunities in new media.
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Senior Producer
T3 Media
(Privately Held; 11-50 employees; Online Media industry)
February 1997 — December 1997 (11 months)
Supervised production department; generated proposals and budgets; sought out new business and alliances; designed site architecture; defined site goals and strategy; oversaw design process; functioned as main client contact during production; advised client on marketing and advertising strategies; managed scheduling for department; mentored producers; and wrote and edited website content.
Selected clients include: Hearst, Rodgers and Hammerstein, Deutsche Morgan Grenfeld, Nippon Telegraph & Telephone America, KIII Publishing (Stagebill Magazine), American Express, Microsoft. -
Producer & Manager of Online Software Program
The Voyager Company
(Privately Held; 51-200 employees; Online Media industry)
January 1995 — December 1996 (2 years)
Produced CD-ROMs and Internet sites for pioneering digital publisher. Developed and produced multiple CD-ROM and Internet projects. Manager of Voyager online software group, which included the Expanded Book Toolkit and CD-Link; led product development and licensing initiatives; traveled to Interval Research as Voyager representative; was member of web group and editorial boards.
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Investment Analyst
Peter R. Mack & Company
(Privately Held; 1-10 employees; Investment Management industry)
February 1991 — September 1993 (2 years 8 months)
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Assistant to the President
Workman Publishing
(Privately Held; 51-200 employees; Publishing industry)
September 1989 — January 1991 (1 year 5 months)
Joshua Mack’s Education
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Vassar College
BA, History, September 1983 — January 1988
Additional Information
Joshua Mack’s Websites:
Joshua Mack’s Groups:
wwwac
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iVillage - Old and New School
Joshua Mack’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
