Joshua Mack

Current

Sr. Director, Services Operations at Six Apart

Past

owner at Consultant (self-employed)
VP Network at outside.in
VP Product Development at iVillage NBCU

VP GardenWeb at iVillage
VP Hearst Marketing Services at iVillage
Owner at Definitive Ink (definitiveink.com)
Vice-President, Strategy and Product Development at Hotresponse (www.hotresponse.com)
Director of Product Development and Executive Producer at Hearst Interactive Studios
Senior Producer at T3 Media
Producer & Manager of Online Software Program at The Voyager Company
Investment Analyst and Registered Rep (Series 7) at Peter R. Mack & Company
Assistant to the President at Workman Publishing

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9 more...

Education

Vassar College

Recommended

6 people have recommended Joshua

Connections

369 connections

Industry

Online Media

Websites

My Website

Joshua Mack’s Summary

Digital product creator and strategist with over 15 years working at major media companies and start-ups creating excellent products and online businesses in matrixed environments.

*Evolving brands online
*Producing compelling editorial and marketing offerings
*Translating ideas into products, tools, and marketing campaigns
*Working with social media and communities
*Pushing the envelope in meaningful ways with an eye towards measurable results

A few highlights:
-Creating a service for publishers that is now driving the majority of outside.in's growth.
- Managing and innovating on Gardenweb.com to make it a top #500 Internet site with over 3+m UVs a month
- Bringing social media to iVillage
- Envisioning and then Exec Producing, an award winning audio tour site for the Philadelphia Tourism Bureau.
- Structuring, overseeing, staffing,and then launching the original sites for Esquire, Cosmogirl, Motorboating & Sailing among others at Hearst.
- Creating several award winning author sites and innovative book marketing programs.
- Doing early CD-Rom and e-book work at Voyager.

Joshua Mack’s Specialties:

Social media product creation; business and strategic planning; product development; editorial programming; online marketing, technical, editorial, and creative production management.

Joshua Mack’s Experience

Sr. Director, Services Operations

Six Apart

(Privately Held; Internet industry)

October 2009 — Present (2 months)
owner

Consultant (self-employed)

(Online Media industry)

November 2008 — October 2009 (1 year )

Providing business, marketing, and product development help to several clients.

o DecisionAds – DecisionAds.com is a product focused on the intersection of classified and display advertising. I helped develop the product and am working on business development, funding, and sales to get it off the ground. Working on the development of other applications in the directory space with the company as well.
o DLife.com –product dev and strategy. dLife is the largest site dedicated to diabetes education and community. Working with them on multiple product development and strategy projects centered around social media. Overseeing revamp of teen diabetes site
o David Wessel - Author and book marketing site for a WSJ columnist
o Ron Suskind - Blogging strategy and site update for Pultizer Prize winning author
o CitySpaceSuites – SEO, SEM, marketing, and site development for a short-term office space business.
VP Network

outside.in

(Privately Held; Internet industry)

March 2008 — October 2008 (8 months)

Outside.in is a hyperlocal startup located in Brooklyn for which I created and launched, GeoToolkit, a set of hyperlocal services for placebloggers. The service, built with RoR, by a small team of developers, provides innovative geo-aware widgets for the users sites, improves their distribution on outside.in, and enables the delivery of hyperlocal advertising. (outside.in/toolkit)
VP Product Development

iVillage NBCU

(Public Company; IVIL; Online Media industry)

June 2007 — February 2008 (9 months)

VP Product Development (June 07-Feb 08)
Led Product Development initiatives including:
o iVillage Connect a social network – worked with the NBC MediaWorks and a third party provider to launch the project. Led feature set def., strategy and coordinated with sales to create new sponsorship offerings.
o iVillage widgets – with NBC MediaWorks launched a series of widgets and facebook apps for iVillage.
o iVillage Hotlist a user based ratings tools, built in MT that enabled editors to present lists that the site visitors could vote on. It contained links to e-commerce.
o Brought in and negotiated with third party solutions to provide addiitional functionality and inventory to iVillage.
o iVillage mobile - developed strategy and plan, worked with an outside vendor to launch iVillage mobile efforts. Launched a paid subscription service for astrology.com.
o Worked with editorial, and marketing departments to define, plan, and inform, about innovative solutions for their programs.
VP GardenWeb

iVillage

(Public Company; IVIL; Online Media industry)

February 2005 — June 2007 (2 years 5 months)

VP GardenWeb
General Manager of Gardenweb.com, the largest gardening and home community on the Internet.
o Increased UV’s by 30%
o Improved SEO perf. of the site and increased the ad inventory and placement.
o Introduced innovative products:
o The GardenVoices reblog, a blog aggregator. Hired an editor to run the service.Cemented Gardenweb’s relationship with gardening bloggers, led to increased SEO, brought new users to the site, and created additional inventory.
o Introduced MT powered photo-galleries that became blueprint for iVillage, introduced blogs to iVillage and planned blog network.
o Created clippings, a service which enabled users to save favorite posts. It made a new ad unit onto the site, and enhanced usability.
o Worked with sales on marketing programs.
o Managed staff of five and worked across shared resource matrix.
o Oversaw redesign
o Directed editorial content
o Did due diligence and audit of the property, and took steps to stabilize the community.
VP Hearst Marketing Services

iVillage

(Public Company; IVIL; Online Media industry)

October 2004 — January 2005 (4 months)

Led Hearst Marketing Services overseeing seven magazine marketing websites as part of iVillage’s partnership with Hearst. The sites were marketing vehicles for the magazines. Each month they ran sweepstakes and other contests, promotions.
o Led the creation of a CMS template for the magazines to use to update their sites
o Created new sweepstakes engine
o Worked with magazines on marketing programs
o Oversaw staff of three dedicated resources and shared others. Continued to run these into Summer of 2005
Owner

Definitive Ink (definitiveink.com)

(Online Media industry)

July 2001 — October 2004 (3 years 4 months)

Definitive Ink was a strategy and product development consultancy that worked with media companies and not-for-profit orgs. Projects included:
o Soundaboutphilly.com (PR News’ Platinum award winner) for Philadelphia's Tourism Commission; conceived project, Exec. Prod.
o Websites for Pulitzer Prize-winning author Ron Suskind, and James Beard nominated authors Melissa Clark and Alice Fiering.
o SecureIndianPoint.org, a site and marketing campaign for Riverkeeper, with downloadable poster and mileage calculator
o Greenyour.com a green tips resource; shaped strategy, design, and initial marketing for GreenYour an online green reference site.
o Co-founded, RegionKeeper and packaged a book called the H20 report that was distributed to environmental advocacy groups
o Projects for book and magazine publishers
o Outlined digital strategy for Workman Publishing and developed pageaday.com an online calendaring application.
o Founded CityReads, downloadable city audio tours.
Vice-President, Strategy and Product Development

Hotresponse (www.hotresponse.com)

(Online Media industry)

April 2000 — June 2001 (1 year 3 months)

Hotresponse created Internet-based applications such as directories and online reader response
tools that were sold to magazine companies on an outsourced basis as an ASP).
o Led team in shaping and creating products for the media industry.
o Launched the directory platform that was the company’s core product
o Developed new products, including sweepstakes, surveying, and calendar tools
o Formed strategic partnerships
o Evaluated competitors
o Oversaw technical team of three developers
o Led product marketing efforts
o Set company policies and procedures for client services and sales
o Was key member of sales team. Hotresponse grew from 3 to 40 clients during the year and to revenues of over $1 million.
o Hotresponse clients managed elements of over 50 publications owned by companies including: Primedia, Hearst, Gruner & Jahr, Red Herring, Penton, New York Times, Times Mirror, and EMAP.
Director of Product Development and Executive Producer

Hearst Interactive Studios

(Online Media industry)

January 1998 — April 2000 (2 years 4 months)

The Hearst Interactive Studios was an in-house production and r&d unit that worked across the Hearst Corp. to provide digital services.
o Oversaw and led a staff of 25 in creating multiple online presences and cross-media initiatives for Hearst
o Created several magazine web sites including Esquire, Cosmogirl!, Motorboating & Sailing, Rebecca’s Garden, Harper’s Bazaar
o Launched 8 local television station sites for Hearst-Argyle
o Developed sites for Hearst Corporate, Hearst-Argyle, and King Features
o Launched online book marketing programs for Avon & Morrow
o Increased the studio’s revenue by more than 300%
o Implemented syndication programs
o Researched emerging technologies
o Created the role of web editor at Hearst Magazines and recruited several candidates
o Managed writers and editors
o Produced multimedia projects
o Developed games
o Formed and negotiated strategic partnerships
o Assessed potential investments for Hearst New Media Ventures
Senior Producer

T3 Media

(Online Media industry)

February 1997 — December 1997 (11 months)

T3 media was a digital agency.
o Supervised production department which grew from 5 to 20 people g
o Generated proposals and budgets in response to RFPs
o Sought out new business and alliances
o Designed site architecture and UI and oversaw the design process.
o Identified site goals and strategy
o Hired copyrighters.
o Functioned as main client contact during production
o Advised client on marketing and advertising strategies
o Mentored producers
o Wrote and edited website content.
Selected clients include: Hearst, Rodgers and Hammerstein, Deutsche Morgan Grenfeld, Nippon Telegraph & Telephone America, KIII Publishing (Stagebill Magazine), American Express,
Microsoft.
Producer & Manager of Online Software Program

The Voyager Company

(Online Media industry)

January 1995 — December 1996 (2 years )

Voyager was a pioneering digital publisher.
o Developed and produced multiple CD-ROM and Internet projects.
o Manager of Voyager online software group, which included the Expanded Book Toolkit and CD-Link
o Produced several early websites
o Led product development and licensing initiatives
o Traveled to Interval Research as Voyager representative
o Member of web group and editorial boards.
Investment Analyst and Registered Rep (Series 7)

Peter R. Mack & Company

(Investment Management industry)

February 1991 — September 1993 (2 years 8 months)

Peter R. Mack & Co. is a boutique broker dealer dealing with high-net worth clients; found and covered emerging technology companies wrote analysis, managed accounts and trades.
Assistant to the President

Workman Publishing

(Privately Held; 51-200 employees; Publishing industry)

September 1989 — January 1991 (1 year 5 months)