VP, Marketing at Vringo
Greater New York City Area
- Current
-
- VP, Marketing at Vringo
- On-air talent, Play Value at On Networks
- Past
-
- Senior New Media Specialist at Ketchum
- On-air talent/writer at Best Game Ever, g-Net
- Senior Account Executive at cho HighWater Group
- Education
-
- New York University: Gallatin School of Individualized Study
- Boston University
- Recommended
-
1 person has recommended Josh - Connections
-
400
connections
- Industry
- Public Relations and Communications
- Websites
Josh Shabtai’s Summary
An unabashed media junkie, public relations specialist, musician and writer obsessed with discovering new applications for old communication vehicles
Josh Shabtai’s Specialties:
Branding and identity, consumer technology
Josh Shabtai’s Experience
-
VP, Marketing
Vringo
(Privately Held; 11-50 employees; Wireless industry)
August 2008 — Present (1 year 5 months)
Bringing video ringtones to the people.
-
On-air talent, Play Value
On Networks
(Privately Held; 11-50 employees; Broadcast Media industry)
June 2007 — Present (2 years 7 months)
On-air commentator for a vodcast about the history of videogames.
http://www.onnetworks.com/videos/play-value -
Senior New Media Specialist
Ketchum
(Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry)
May 2006 — August 2008 (2 years 4 months)
Led Ketchum's Interactive Strategies Group, which helps both the agency and clients like Nokia, Best Buy’s Geek Squad, Dr Pepper Snapple Group, Cadbury Adams’ Stride Gum and Haagen-Dazs develop and execute community engagement and disruptive PR programming through emerging media channels.
Work highlights included:
* Hijacking the iPhone price drop with Google adwords in September '07 to drive 15,000+ new users to Nokia MOSH, a mobile UGC community.
* Helping Stride Gum speak to millions of videogamers by supporting a petition dedicated to annihilating the career of legendarily bad filmmaker Uwe Boll, who'd made it his business to adapt videogames into unspeakably awful movies.
* Working with a team that brought Dr Pepper and Guns N' Roses together, sparking one of the most interesting word of mouth campaigns of 2008. Google it. -
On-air talent/writer
Best Game Ever, g-Net
(Privately Held; Broadcast Media industry)
March 2004 — July 2006 (2 years 5 months)
Appeared on-camera and helped script g-Net’s “Best Week Ever”-style take on genre-defining videogames, including the Zelda series, Tomb Raider and Resident Evil
(Sample video: http://g-net.tv/video/WEB_247G_BGE_ResEvil.mov) -
Senior Account Executive
cho HighWater Group
(Privately Held; 11-50 employees; Public Relations and Communications industry)
October 2005 — May 2006 (8 months)
Helped manage and execute consumer and enthusiast PR campaigns for Atari’s flagship brands, including the Atari Flashback 2 home console, Neverwinter Nights 2, TimeShift, The Matrix: Path of Neo and Marc Ecko’s Getting Up: Contents Under Pressure
-
Senior Account Executive
Ketchum
(Public Company; 201-500 employees; Public Relations and Communications industry)
July 2001 — October 2005 (4 years 4 months)
Supported award-winning national media relations/influencer/consumer events campaign for 2004 launch of Geek Squad, Best Buy’s computer support task force, spanning 45 markets and eight Ketchum offices
Helped Geek Squad upstage “real,” deep-pocketed Star Wars: Ep. III sponsors in Spring 2005 by devising a low-budget, PR Week-winning campaign addressing sci-fi induced absenteeism
Aided in the development of PR and direct marketing initiatives for Nokia’s global corporate community involvement initiative, Make a Connection
Pitched consumer and trade media across 20+ industries, securing coverage ranging from Geek Squad segments on the Today Show to articles about corporate taxation over Reuters to a story about light bulbs in Men’s Health. -
Intern
PR21
(Public Relations and Communications industry)
2000 — 2001 (1 year )
Drafted remarks on child welfare advocacy on behalf of the BBC's Sir Trevor MacDonald and British Home Secretary Jack Straw
Josh Shabtai’s Education
-
New York University: Gallatin School of Individualized Study
M.A. , Participatory Media Design , 2007 — 2010 (expected)
-
Boston University
B.S. , Mass Communication , 1997 — 2001
Additional Information
Josh Shabtai’s Websites:
Josh Shabtai’s Interests:
Video games, educational technologies, graphic novels, cinema, pop culture, sustainable marketing
Josh Shabtai’s Groups:
-
MEF-Mobile Entertainment Forum Americas
Josh Shabtai’s Honors:
2006 PR Week High Tech Campaign of the Year (for Geek Squad)
Josh Shabtai’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
