Founder and Editor, Worldly Wisdom Ventures LLC and creator of the Personal MBA
United States
- Current
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- Founder and Editor at Worldly Wisdom Ventures LLC
- Past
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- Coach at Dale Carnegie Training
- Digital Media Analytics at Procter & Gamble
- Assistant Brand Manager at Procter & Gamble
- Interactive Marketing Manager Co-op at Procter & Gamble
- Education
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- University of Cincinnati
- Recommended
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5 people have recommended Josh - Connections
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295
connections
- Industry
- Publishing
- Websites
Josh Kaufman’s Summary
I'm the creator of the Personal MBA, a DIY approach to business education that was featured in BusinessWeek in 2006. The program features 77 of the very best business books and resources available, which provide a first-class business education without the crippling debt of traditional business school. You can find more details at http://personalmba.com.
Josh Kaufman’s Specialties:
Business Mental Models, self-education, internet publishing, online marketing measurement, interactive marketing, web analytics, consumer product development, information systems design, business writing, productivity techniques, personal development techniques, coaching.
Josh Kaufman’s Experience
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Founder and Editor
Worldly Wisdom Ventures LLC
(Publishing industry)
July 2005 — Present (4 years 5 months)
I am the creator of the Personal MBA, a method of business self-education that was featured in BusinessWeek in April, 2006. Recently, I launched a PMBA coaching practice designed to help people create and complete a program of self-education that's based on their personal goals.
I am also in the process of creating a comprehensive online course called "Business Mental Models" that will teach the 10% of business-related concepts that provide 80-90% of the value of business study. I've been coaching people using Business Mental Models for over a year now with great results, and I'm looking forward to sharing these principles broadly in the near future.
Worldly Wisdom Ventures is a holding company I've created to manage the business operations of projects like the Personal MBA and Business Mental Models. -
Coach
Dale Carnegie Training
(Marketing and Advertising industry)
2008 — 2008 (less than a year)
I volunteered as a Coach / Graduate Assistant for Dale Carnegie Training in mid-2008, under the direction of my friend and mentor Jackie Kellso.
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Digital Media Analytics
Procter & Gamble
(Public Company; 10,001 or more employees; PG; Consumer Goods industry)
January 2007 — November 2008 (1 year 11 months)
I work as an internal online marketing consultant for all of P&G's brands around the world. P&G is still the world's biggest advertiser, but we're still way behind when it comes to using online methods to market brands. My team's job is to help educate brands about what's possible, provide them tools to measure and track effectiveness, learn how to optimize campaigns, and ultimately change the way P&G promotes products online.
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Assistant Brand Manager
Procter & Gamble
(Public Company; 10,001 or more employees; PG; Consumer Goods industry)
August 2005 — December 2006 (1 year 5 months)
During my last two co-op quarters with P&G, I worked as an Assistant Brand Manager on the Mr. Clean brand, focusing on new product development work. In 6 months, I kicked off the re-launch of the venerable Mr. Clean All-Purpose cleaner lineup, established a team to expand the brand into a new category (which will launch in 2007), and proved to management that three other ideas weren't worth pursuing.
My first full-time assignment with P&G was as an Assistant Brand Manager in our sales division, supporting the teams that work with our Top 10 customers. This assignment was a crash course in how big companies work. I accomplished some good things, including creating in-store displays that shattered company records in shopper testing, but quite frankly the role was a poor fit for my skills and interests. I view this role as a tremendous growth experience: I learned a lot about myself, my goals, and who and what I want to be. -
Interactive Marketing Manager Co-op
Procter & Gamble
(Public Company; 10,001 or more employees; PG; Consumer Goods industry)
March 2001 — December 2004 (3 years 10 months)
I started with P&G when I was a sophomore at the University of Cincinnati. During the 4 academic quarters I co-oped in P&G's IT division, I helped build homemadesimple.com, which is now one of the largest consumer relationship marketing programs in the CPG industry. My role was primarily technical consulting, developing new capabilities, and running pilot tests for those capabilities.
Josh Kaufman’s Education
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University of Cincinnati
BBA , Business Information Systems, Real Estate, minor in Philosophy , 2000 — 2005
I was fortunate enough to attend UC as the recipient of a Cincinnatus scholarship, both because it paid for my education and introduced me to my lovely wife, Kelsey.
College was a wonderful experience: I made a lot of great friends, took a lot of interesting and eclectic courses (like graduate-level seminars on Aristotle), and was introduced to many new perspectives on life. I also competed in college mock trial, which I had some experience with in high school, and was recognized as an All-American in 2001 and 2004.- Activities and Societies:
- Cincinnatus Scholarship, Carl H. Lindner Honors-PLUS, UC Mock Trial Association, Omicron Delta Kappa, Beta Gamma Sigma.
Additional Information
Josh Kaufman’s Websites:
Josh Kaufman’s Interests:
Reading, blogging, writing, swimming, meditation, photography, investing, personal development.
Josh Kaufman’s Groups:
The Personal MBA (personalmba.com), Omicron Delta Kappa, Beta Gamma Sigma, Carl H. Lindner Honors-PLUS
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The Personal MBA Community -
Professional Bloggers -
Pulse of Care
Josh Kaufman’s Honors:
Cincinnatus Presidential Scholar (University of Cincinnati),
Norman R. Baker Family Scholar (University of Cincinnati),
Carl H. Lindner Honors-PLUS (University of Cincinnati),
All-American Attorney 2001 & 2004 (American Mock Trial Association)
Josh Kaufman’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
