
Director of Operations at UnsubCentral
Austin, Texas Area

Director of Operations at UnsubCentral
Austin, Texas Area
I am a highly motivated, competitive and experienced leader with extensive experience in business organization & operations, team leadership, consulting, client services, ethics, sales, technology & online media. My indomitable spirit drives me to continuously be of the utmost service to others.
Leadership, consulting, business development, brokerage, customer acquisition, management, sales training, business operations, finance, creative direction, project management, contract negotiation, account management, e-commerce, email technology/marketing, affiliate marketing, CAN-SPAM Act, CRM, SEO, SEM, branding, website development, HTML/PHP, internet/mobile applications, wireless technologies, social media, digital photography/video, Mac OS X, Windows, Microsoft Office, Adobe
(Privately Held; Marketing and Advertising industry)
November 2006 — Present (3 years 5 months)
UnsubCentral helps advertisers comply with email laws and data privacy requirements to protect their brands, deter lawsuits, and maximize email deliverability. UnsubCentral’s suppression list services enable advertisers from Fortune 2000 companies and leading Internet businesses to securely exchange consumer data with affiliate partners while honoring consumer unsubscribe requests. UnsubCentral is integrated with major affiliate networks and email service providers, certified by LashBack, reviewed by TRUSTe, and employed by many of the nation’s most recognized brands.
• Managed all daily business operations, client services and account management
• Managed a team account managers and client services personnel
• Primary sales engineer for three external sales directors
• Drove 30% quarterly revenue growth across existing accounts
• Directly responsible for overseeing the billing and collections for $6,000,000 in annual billings
• Primary trainer of all new sales, sales engineering, account management and client services staff
• Collaborated with sales directors to land key accounts such as Experian UK, Intuit, Real Networks, Johnson &
Johnson, Verizon, Dell, American Express Publishing, Salesforce.com
• Worked with technology team to successfully deploy two milestone product releases within 12 months
• Counseled clients and peers in email marketing and suppression list management best practices
• Relentlessly focused on maintaining 100% client satisfaction (biannual customer service survey)
• Authored many industry-related bylines
(Civic & Social Organization industry)
2002 — Present (8 years )
HartzVictims.org helps to raise awareness and provide a one-stop website where consumers and victims can find information on lethal Hartz products as well as other over-the-counter flea and tick medications.
Site drives revenue by targeted banners, donations, contextual ads and Amazon aStore.
Receives approximately 8,000 unique page views per month (71% organic search; 19% referrals; 9% direct)
Strategic partnership with GreenPaws.org.
(Privately Held; 1-10 employees; Health, Wellness and Fitness industry)
January 2003 — September 2006 (3 years 9 months)
• Managed all daily operations including sales, customer service, employees, marketing, business development, inventory, fulfillment, purchasing, budget, accounting, shipping, network infrastructure and hardware, customer website development and maintenance
• Overall Profit & Loss responsibility, budget development, analysis and forecasts
• Managed customized, private labeling of 165 SKUs of nutritional and natural medicines offering
• Increased net income 102%, resulting in company profitability
• Maintained $1.4 million in annual sales
• Reduced annual expenses by $250,000
• Cut product labeling costs by 45%
• Cut shipping costs 40%
• Doubled customer base and signed on company’s first international client
• Customer logo/brand development
• Account manager for 450+ client pharmacies
(Privately Held; 1-10 employees; Health, Wellness and Fitness industry)
January 2003 — April 2004 (1 year 4 months)
• Prepared and managed all outside sales presentations and proposals
• Developed and maintained 400+ client Websites and product catalog database
• Designed client logos, brand and customized sales and marketing materials
• Managed local printer and file sharing network
• Developed online form to fax/e-mail prescription refill service for client websites
• Fielded marketing and Website related customer inquiries
(Non-Profit; 5001-10,000 employees; Marketing and Advertising industry)
March 2002 — January 2003 (11 months)
• Created new and edited existing clinical content for Scott & White’s new IBM Websphere-driven portal using Interwoven’s Teamsite content management system
• Maintained online physician directory, regional clinics sites and online employee newsletter
• Instrumental in the design and development of Website
• Proposed and integrated streaming video promotion, developed online form for video orders and maintained video order database
(Privately Held; 11-50 employees; Online Media industry)
June 2000 — November 2001 (1 year 6 months)
• Core contributor to exponential growth of Website content and development
• Flash, HTML, Javascript design
• Fully responsible for digital video capturing, editing and encoding
• Maintained bi-weekly quality control to ensure site integrity and functionality
• Ensured individual Web page optimization for search engine indexing
(Public Company; Marketing and Advertising industry)
1999 — 2000 (1 year )
BA , Communications & Media Production , 1994 — 2000
Self-proclaimed expert at-home adventurer in culinary endeavors 2nd degree black belt in Tae Kwon Do