Morgan/Dorado Public Relations
Sacramento, California Area
Morgan/Dorado Public Relations
Sacramento, California Area
I'm the founder of Morgan/Dorado Public Relations. We're based outside Sacramento, California and work with companies around the world to help develop, protect and energize their brands.
In the past four years, I've been part of teams that have driven the adoption of two incredibly disruptive technologies, the iPod and Skype.
I was a contractor for Skype PR during the summer of 2004 and was part of the team that introduced the Skype clients for the Mac, Linux and Skype 1.0
One of my roles at Apple was public relations lead for education and government. In this role, I was tasked with keeping Apple positioned as the innovation leader for technology in education and introducing our products to government audiences as well as acting as the communications lead for several emerging issues including Federal court cases, statewide technology initiatives and local advocacy of technology spending. In all of these instances, it was necessary to identify our goals for the situation, identify our audience and choose the right tools or media outlets to reach these goals. When planning for public discussion it is imperative to develop a relatively deep knowledge of a complex subject, quickly. I worked closely with school districts, state leaders and local advocates to communicate our messages. Other roles at Apple included leading PR for "core markets (consumer, education, creative pro), where I was the PR lead for the iPod's first holiday season.
Prior to Apple, I served as the Director of Corporate Communications for nSeconds, a developer of enterprise wireless software, Director, public relations, at Tenth Dimension Marketing, leading the growth and management of client public relations services, and at Alexander Ogilvy PR Worldwide, as a senior account manager communicating the value of my clients' products to targeted audiences.
I'm a strategic member of the Sacramento Angels.
Communicating the benefits of complex technology to targeted audiences in a way they can understand.
(Privately Held; Public Relations and Communications industry)
March 2006 — Present (2 years 5 months)
Morgan/Dorado is a public relations and public affairs firm based in El Dorado Hills, California.
We are experienced in working with early stage companies to help them define and build their brand, established companies seeking to strengthen their brand, and companies and organizations of all sizes facing challenges to their brand.
(Public Relations and Communications industry)
2004 — 2006 (2 years)
(Public Company; Computer Hardware industry)
2001 — 2004 (3 years)
(Wireless industry)
2001 — 2001 (less than a year)
(Public Relations and Communications industry)
2000 — 2001 (1 year)
(Public Relations and Communications industry)
1996 — 2000 (4 years)
(Public Relations and Communications industry)
1996 — 2000 (4 years)
BA, Communication, 1991 — 1995
1985 — 1994
Sacramento Area Regional Technology Alliance - (SARTA.org)
Golden Capital Network - (goldencapital.net)
Sacramento Angels (sacangels.com)