Josh Baker

Current

• Manager, Online Promotions at BLR

Past

• Owner at FMG
• VP Internet Marketing at Eservices
• Director of Internet Marketing at BEG

• Owner at Endless Fight Corporation

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1 more...

Education

• Williams School
• Central Connecticut State University
• Davenport University

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Recommended

5 people have recommended Josh

Connections

116 connections

Industry

Internet

Josh Baker’s Summary

Internet Marketing veteran with both an entrepreneurial and corporate B2B and B2C background; experienced in developing and implementing successful online marketing strategies. My areas of specialization include Online Testing and Conversion Optimization (Multivariate Testing, and A/B Testing), SEM (SEO, PPC), and Web-Analytics.

Josh Baker’s Specialties:

Online Marketing Optimization including Multivariate and A/B Testing; Strategic and Creative Implementation; Email Marketing; Subscription Website & Member Retention Strategies; Social Media & SMO; SEM, SEO & PPC; Affiliate Program Management & Marketing including Affiliate Publisher Acquisition & Retention; Branding Strategy; Alliance and Partnership Development Strategies; Marketing Research; Copy & Creative Development.

Josh Baker’s Experience

• Manager, Online Promotions

  BLR

  (Privately Held; Publishing industry)

  October 2006 — Present (3 years 2 months)

  Responsible for the online promotion, lead generation and online marketing programs and online optimization efforts for this B2B publishing company’s print products, subscription websites, and ezines through Multivariate and A/B Testing, SEM (PPC & SEO), Affiliate Marketing, Social Media, Co-Registration, Online Advertising and Web Analytics.

• Owner

  FMG

  (Non-Profit; Financial Services industry)

  2001 — December 2008 (7 years )

  Principal and owner of this internet media company controlling more than eighty affiliate publisher websites promoting advertisers and programs in the B2C marketplace. In addition to the strategic and financial roles, areas of responsibility also included ecommerce development, analytics implementation and data mining, all phases of marketing campaigns and channel development including SEO, PPC, online community building and user engagement, social media, online split testing and optimization, email marketing, and e-newsletters.

• VP Internet Marketing

  Eservices

  (Privately Held; Marketing and Advertising industry)

  2001 — 2003 (2 years )

  Developed online marketing strategies for and launched the direct-response lead generation and affiliate publisher acquisition and retention programs for this ecommerce credit card gateway provider. Additionally developed and implemented marketing strategies for promotion of company-owned website properties through email marketing, PPC, SEO, online advertising, and early social media web channels.

• Director of Internet Marketing

  BEG

  (Internet industry)

  2000 — 2001 (1 year )

  Promoted from Director of Affiliate Webmaster Support to Director of Internet Marketing. Developed and implemented marketing strategies for all company web properties and for affiliate publisher acquisition & retention programs. Launched 30 new online subscription websites in conjunction with the Executive Team. Increased affiliate publisher channel success via marketing educational programs and proprietary tools resulting in more than $1.5 million per week in affiliate sales commission payouts.

• Owner

  Endless Fight Corporation

  (Entertainment industry)

  1994 — December 1999 (5 years )

  Principal and owner for this Entertainment/Media Company whose primary areas of business focus included Record Label, Merchandising and Media Distribution, and live Concert Promotions. In 1995, I moved the merchandising branch online into the ecommerce arena to take advantage of the early stages of online shopping growth. Responsible for strategic planning and overseeing both the online and cross channel marketing campaigns such as organic search, online forums, and print-to-web promotions.

Josh Baker’s Education

• Williams School

  1987 — 1991

• Central Connecticut State University

  Marketing

• Davenport University

  Bachelors , Integrated Professional Studies - Technology and Business

  Activities and Societies:

  Graduated Summa Cum Laude

Additional Information

Josh Baker’s Interests:

Marketing Optimization, Analytics, Multivariate Testing, A/B and Split Testing, Social Media, SEO, PPC, SEM, SMO, eCommerce, Copywriting, Creative Development and Innovation, Business Strategy, Marketing Strategy, Web 2.0, GTD, Time Management and Productivity,

Josh Baker’s Groups:

•    On Startups - The Community For Entrepreneurs
•    Specialized Information Publishers Association
•    Personal Branding Network
•    eMarketing Association Network
•    MarketingExperiments Optimization
•    ThoseinMedia
•    Marketing 2.0 Technology (Over 3400+ Members)
•    Best Practice Institute
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Online Marketing Network
•    B2B Online Marketing
•    MarketingProfs
•    Friends of the Funnel
•    twitter innovators Innovation & Creativity Network of Tweeters
•    B2B Conversion Optimization Network

Josh Baker’s Honors:

Online Testing Professional Certification - Marketing Experiments (MEC)

Landing Page Optimization Certification -Marketing Experiments (MEC)

Google Analytics Individual Qualification Certificate

Josh Baker’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch