
Community Developer at TeachStreet.com
Greater Seattle Area

Community Developer at TeachStreet.com
Greater Seattle Area
(Privately Held; Online Media industry)
July 2008 — Present (1 year 1 month)
TeachStreet helps local experts / teachers build their businesses and provides a free resource for students to find learning opportunities for subjects they're interested in learning.
Find local teachers. Learn new things.
(Privately Held; 201-500 employees; Internet industry)
October 2007 — June 2008 (9 months)
Managed online advertising campaigns contributing to our groups’ revenue of $1.5 million per month. I had the ability to develop relationships with my advertisers by doing the following, which resulted in an average growth of 44% in total revenue:
- Optimized campaigns for advertisers using online advertising models (CPA, CPM, and CPC)
- Analyzed traffic/conversion reports to provide recommendations for advertisers to improve their ROI
- Scaled existing advertising campaigns by analyzing competitor and demographic reports utilizing various online tools
(Online Media industry)
May 2007 — June 2007 (2 months)
Shelfari.com allows readers to create their own virtual bookshelves where they are able to share meaningful conversations about books with a global community of book lovers.
During my time at the start-up, I was able to work on projects dealing with member acquisition through developing connections with the book communitiy and developing / implementing initiatives with social networks / bookmarking sites (ie. Myspace.com, Stumbleupon.com, etc).
(Consumer Services industry)
September 2006 — May 2007 (9 months)
Acadeema Apparel was a company focused on providing high-quality customized apparel for student organizations, departments, and schools on college campuses in Seattle.
My responsibility was the conceptualization and implementation of the sales strategy targeting campus organizations, which resulted in $20k in total revenue. Along with this, I created a marketing plan which utilized Facebook.com to brand ourselves on campus and funnel in targeted prospects.
BA , Business Administration - Marketing/Entrepreneurship , 2002 — 2007