LinkedInJoseph Michael Scott

Joseph Michael Scott

Principal at Integrated Marketing360

San Luis Obispo, California Area
Marketing and Advertising
  1. Prime Outlets® | SIMON®,
  2. Prime Retail,
  3. General Growth Properties
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Prime Outlets® | SIMON®
(6 years 1 month)

Prime Outlets® | SIMON®

GM / Marketing Manager

Prime Retail
(6 years 1 month)Pismo Beach, CA

Responsible for in the management and marketing of commercial property. Responsibilities include the supervision of the management office/administrative staff. Responsibilities involve a broad range of property management and marketing functions, including, but not limited to; billings and collections; budget preparation and execution; building and facility operations, maintenance and repair; client, community, company, government and tenant relations; complaints; construction, project and development supervision services; inspections; invoice review and processing; insurance tracking; lease enforcement; leasing; legal actions; marketing and advertising; service contract negotiation, execution and supervision.

Regional Vice President

General Growth Properties
(5 years)Greater Atlanta Area

Regional Vice President, Marketing. Directed marketing professionals in the implementation of marketing programs for enclosed / lifestyle shopping centers. Responsibilities include the development and execution of marketing strategies including sales programs, market research, public relations, advertising as well as gift card sales.

Regional Vice President

Equity Properties
(10 years)Greater Chicago Area

Regional Vice President, responsible for providing executive leadership and management of the brands in-bound and out-bound marketing activities, which include: Field marketing, partner/channel marketing, and management of on site marketing teams. Responsibilities included:

Define the appropriate marketing approach for each of the assigned properties...
Strategic planning, including positioning, market and competitive analysis, customer segment selection and penetration plans, and brand positioning.

Oversee marketing communications, including branding, public relations, advertising, white papers, trade shows, seminars and event's collateral materials, analyst and market research management, and digital marketing.

Define and direct marketing programs lead generation and interface with leasing VP for lead tracking and management.

Work closely with VP marketing and leasing to develop and manage channel and partner strategies and programs.

Oversee brand management, including market and customer research.

Oversee brand marketing, including new store launch management, sales training, presentations, sales tools, competitive analysis and general sales support.

Oversee production of television and radio advertising for the portfolio.

Oversee management of advertising and public relations agencies for assigned properties.

Prior Years

Various Companies
(10 years)

The Rouse Company
The Enterprise Development Company - Jim Rouse
The Herring Group
Jacobs, Visconsi, Jacobs & Company (JVJ)

Volunteer Experience & Causes

Charter Member, Executive Board Member, Social Media, Pubic Relations Chair, Webmaster,

Rotary Club of the Five Cities, Eco
– Present (2 years)Environment

Charter Member - Rotary Club of the Five Cities - Eco, committed to reuse, reduction and recycling programs as individuals and as an organization. Rotary Club of the Five Cities' Eco is the fourth of it's kind in the world and is recognized by Rotary International, an organization of 1.2 million Rotarians who belong to more than 30,000 Rotary Clubs that provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in more than 160 countries worldwide.

Board Member, Director - 2006 - present, Volunteer of the Year 2012

Pismo Beach Chamber of Commerce
– Present (8 years 11 months)Economic Empowerment

Member, Tourism and Marketing Committee

Arroyo Grande & Grover Beach Chamber of Commerce
Economic Empowerment

The committee will assist the lodging community as they form the cities BID and will also provide input with regard to advertising and marketing programs that the BID will fund.

Director - Board Member - Chair Social Media and Publicity

Friends of Price House - Price Historic Park

The vision of Friends of Price House, Inc. is to preserve and teach our heritage and history, to foster appreciation and understanding of the past and how it affects our lives today.”

Friends of the Price House, Inc. is creating and managing Price Historical Park in Pismo Beach at the site of the John Price family home on Rancho Pismo, by preserving, restoring, and displaying the Price Anniversary House, the Meherin House, the Ortega-Price adobes, a replica Chumash village, a museum, barn, orchard, gardens, amphitheater and rancho grounds, in order to promote education and understanding of the history and prehistory of Pismo Beach and the Central Coast.”


Light Up Pismo Beach
Economic Empowerment

"Light Up Pismo Beach" a five year grass roots community based economic development plan designed to drive traffic and sales during the shoulder season. Pismo Beach, Ca

Opportunities Joseph Michael is looking for:

  • Joining a nonprofit board
  • Skills-based volunteering (pro bono consulting)

Causes Joseph Michael cares about:

  • Animal Welfare
  • Arts and Culture
  • Economic Empowerment
  • Environment
  • Human Rights
  • Politics
  • Poverty Alleviation
  • Science and Technology
  • Social Services

Organizations Joseph Michael supports:

  • Rotary International
  • Habitat for Humanity International
  • American Red Cross

Honors & Awards

Volunteer of the Year 2012

Pismo Beach Chamber of Commerce

The Pismo Beach Chamber of Commerce Volunteer of the Year Award is presented to a chamber member who donates their time and energy and demonstrates an outstanding level of volunteerism, leadership and made other significant and measurable contributions to the community.

Recognition - Commissioner, CVB Board, November 2006 - November 2011

The City of Pismo Beach, Ca,

Recognized by the Pismo Beach City Council for dedicated service to the citizens of Pismo Beach

Proclamation, City Council of the City of Pismo Beach, Ca .

The City of Pismo Beach, Ca .

Proclamation - Honored and Recognized for the planning and implementation of "Light Up Pismo Beach" a five year grass roots community based economic development plan designed to drive traffic and sales during the shoulder season.

Special Recognition for contributions to Price Historic Park

Friends of Price House, Pismo Beach, Ca

Special Recognition for contributions to Price House in Price Historic Park - Friends of Price House, Pismo Beach, Ca

Business of the Year - Prime Outlets Pismo Beach, Pismo Beach, CA

Pismo Beach Chamber of Commerce

Business of the Year - Prime Outlets Pismo Beach, Pismo Beach, CA

Merit Award

International Council of Shopping Centers

Awarded for "maximum effort" in shopping center marketing.


  • Public Relations
  • Marketing Strategy
  • Social Media Marketing
  • Social Networking
  • Advertising
  • Hospitality
  • Strategic Planning
  • Facebook
  • Klout
  • Crisis Management
  • Integrated Marketing
  • Marketing Communications
  • Event Management
  • Market Research
  • Marketing
  • Event Planning
  • Social Media
  • Marketing Management
  • Community Development
  • Budgets
  • Retail
  • Team Building
  • Public Speaking
  • Leadership
  • Fundraising
  • Online Marketing
  • Management
  • Direct Marketing
  • Contract Negotiation
  • Online Advertising
  • Lead Generation
  • Digital Marketing
  • Trade Shows
  • Strategy
  • Sales
  • Email Marketing
  • Brand Management
  • Competitive Analysis
  • Media Relations
  • Sponsorship
  • Brand Development
  • Market Planning
  • Copywriting
  • Strategic Partnerships
  • Newsletters
  • Press Releases
  • Media Planning
  • Digital Media
  • Corporate Communications
  • SEO
  • See 35+  See less


Friends of Price House “Celebrating 22 Years of Dedication" towards the preservation of Price House. Committee Memeber(Link)

September 2014. Annual open house at Price Historical Park, Pismo Beach, CA hosted by the Friends of Price House.

Team members:

The 68th Annual Pismo Beach Clam Festival - Committee Member(Link)

The three day event, Oct. 2014 includes a Friday: Wine Walk, Saturday: Parade as well as music, vendors, Clam Chowder Cook Off and more.

Pismo Beach adopted the name "Clam Capital of the World" in the 1950s. The city holds the Clam Festival every October, complete with clam chowder competitions and a clam-themed parade. At the southern end of Price Street upon first entering Pismo Beach, a gigantic concrete clam statue greets visitors. Clamming once drew thousands of clammers to the beach during low tides and is still legal; however, due to over-harvesting by humans and the protected sea otter (which feasts on clams), few clams are to be found. An 8 inch shell of the Pismo clam (Tivela stultorum) is on display at the Pismo Beach Chamber of Commerce.

In "Ali Baba Bunny", Bugs Bunny and his travelling companion Daffy Duck emerge from a burrow, believing they have arrived at Pismo Beach "and all the clams we can eat".

In the TV movie "Dragnet 1966", Bill Gannon retires to Pismo Beach due to poor health. After eight months and three weeks of eating Pismo Beach clam chowder, Bill's health returns, his teeth stop falling out and he is able to be reinstated with the LAPD. Explaining to Joe Friday the reason for his restored health he states, "The clams, Joe. The clams."

The city has received a substantial number of mentions in popular culture, including the films The Big Lebowski and Clueless and the animated series Futurama, Robot Chicken, and The Critic.

Team members:


The Bakari© Mentoring Program at Cal Poly - Design and development of their first website.

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