Joe Fullman

Current

• Strategist at Greater Than One

Past

• Search Marketer at Greater Than One
• Production Assistant at TV Gals
• Production Assistant at Atlas Media Corp.

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Education

• New School University

Recommended

5 people have recommended Joe

Connections

159 connections

Industry

Marketing and Advertising

Websites

• My Company
• Friendfeed
• Twitter

Joe Fullman’s Summary

I'm a digital marketing strategist and account planner for brands running the gamut of bio-pharmaceuticals to ski resorts. I'm adroit, conscientious, and quick on the draw. I am very young and very smart.

I have two years of agency experience and another three in commercial television production. I've written articles for several trade publications, given presentations at conferences, and am a member of the IAB Social Media Committee.

I'm fluent in cutting-edge tactics: social, CRM, SEO, paid search, and display

I strive to come up with the most interesting, engaging, and memorable experience you never expected ________ to give you.

Joe Fullman’s Specialties:

digital marketing strategy, user experience strategy, brand strategy, account planning, social media strategy, video production, online display media, organic search, paid search, web analytics, viral marketing, media theory, landscape analysis

Joe Fullman’s Experience

• Strategist

  Greater Than One

  (Privately Held; Marketing and Advertising industry)

  August 2007 — Present (2 years 4 months)

  I conceive new ideas, tweak old ideas, and ferment the resulting mixture into a vision (which I sell) and a plan (which I build). This process results in innovative, effective, and accountable multichannel digital marketing campaigns, product launch strategies, and brand love affairs- every single time.
  
  I do this by (rapidly) researching and digesting "everything there is to know" about a client's: target, brand, and category. This provides the context necessary to use proprietary and third party tools to analyze and interpret: the competitive ecosystem (content, keywords, rankings, traffic), the social media landscape (comments, fans, tweets, downloads, topics, sentiment), and the display media and paid search environments.

• Search Marketer

  Greater Than One

  (Privately Held; Marketing and Advertising industry)

  2007 — 2008 (1 year )

  I developed, deployed, and optimized organic search strategies and paid search campaigns for a variety of clients, mostly in the health care industry.

• Production Assistant

  TV Gals

  (Motion Pictures and Film industry)

  2005 — 2006 (1 year )

  I honed my production skills and became a media logging whiz doing freelance post-production work on projects for HBO and Logo. TV Gals is an independent cable production company in New York City.

• Production Assistant

  Atlas Media Corp.

  (Privately Held; Broadcast Media industry)

  2004 — 2005 (1 year )

  As a production assistant I assembled still and stock research, helped identify subject-matter experts, logged footage and coordinated shoots. I worked on projects for History, Discovery, and Food Network. Atlas is an award-winning cable television production company specializing in documentary and reality programming.

Joe Fullman’s Education

• New School University

  Bachelor of Arts , Culture and Media Studies , 2003 — 2007

Additional Information

Joe Fullman’s Websites:

• My Company
• Friendfeed
• Twitter

Joe Fullman’s Interests:

media studies, cultural studies, critical theory, blogging, new media strategy, SEM, SEO,

Joe Fullman’s Groups:

•    LinkedSEO
•    Pharma Marketing and Advertising Group (PMAG)
•    Social Media Marketing
•    Biotechnology/Pharmaceuticals
•    Social Media Rx

Joe Fullman’s Honors:

Golden Galaxy Scholarship Recipient, Mayerson Foundation Social Service Fellowship,

Joe Fullman’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch