Joseph Frango

Joseph Frango

Creative Services Director at EducationDynamics

Location
Greater New York City Area
Industry
Marketing and Advertising

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Joseph Frango's Overview

Current
Past
  • Creative Consultant/Copy Director at eWayDirect
  • Senior Manager, Marketing Content and Concepts at Lot18
  • Digital Marketing Copywriter/Creative Consultant at Lot18
  • Senior Copywriter, Corporate Communications at Healthfirst
  • Creative Director, Copy and Content at FYI Direct/Vertrue, Inc.
  • Senior Copywriter/Manager at FYI Direct/Vertrue, Inc.
  • Senior Copywriter, Promotions at Reader's Digest
  • Senior Copywriter, New Creative at Time Inc.
  • Copywriter, Adaptations at Time Inc.
  • Copywriter at Publishers Clearing House
Education
Connections

500+ connections

Websites

Joseph Frango's Summary

What I offer: Exceptional expertise. Exceptional results.

As a multi-award-winning marketing writer, I’ve enjoyed a distinguished career with top companies and major brands. During my 10-year tenure at Time Inc., I crafted control-busting copy platforms and conceptualized breakthrough multi-channel creative for the world’s leading publications, including Time, People, Sports Illustrated, and Entertainment Weekly (for which I won back-to-back Bronze ECHO Awards). In addition, I wrote and conceived high-pulling creative for other Time Warner properties, including AOL, Time Warner Cable, CNN, and Time Custom Publishing. At the Reader’s Digest Association, I produced strategically informed print and online copy and concepts for the company’s home entertainment, magazine publishing, and interactive divisions. At Publishers Clearing House, where I began my career, I honed my skills as a creative thinker, response-generating writer, and proactive project manager in a high-volume, deadline-driven environment.

Other brands I've had the privilege of working with include TV Guide, Time Life, Travel + Leisure, Food & Wine, and Weekly Reader.

As Creative Director at FYI Direct/Vertrue, Inc., I produced copy and concepts for diverse online membership programs: personal finance, identity protection, travel, shopping and entertainment. For our flagship FreeScore product, I helped develop advertising across media platforms – online, broadcast, and print.

At EducationDynamics, I manage a creative team dedicated to driving results for the leader in finding, enrolling and retaining students in the higher education sector.

With a deep and varied background in consumer, B2B, and corporate communications, I do more than write great copy – I conceptualize, strategize, optimize, collaborate, expedite, and engage. Above all, I get results.

Specialties

Copywriting, Creative Strategy, Interactive Advertising, Concept Development, E-tail/E-Commerce, E-mail Blasts, SEO Content, UI/UX, Radio Spots, Direct Mail, Print Ads, Marketing Collateral, Sales Presentations, POS, Team Building/Supervision, Loyalty Programs, Acquisition/Retention/Billing, Brand Positioning, Sweeps/Contests, Xsells, Upsells, CRM, B2B, Reactivation, Fundraising, Client Relations, Telemarketing Scripts, Partnership Marketing, Brainstorming/Ideation, Social Media.

Joseph Frango's Experience

Creative Services Director/Dept. Head

EducationDynamics

Privately Held; 201-500 employees; Marketing and Advertising industry

June 2013Present (1 year 4 months)

In a nutshell: Develop digital marketing materials to drive student recruitment for a broad spectrum of online and campus-based colleges and universities.

Content strategy: Work closely with Product, Paid Search, and SEO to ensure that our content is fresh, engaging, keyword rich and Google optimized.

Landing pages and display advertising: Apply turnkey tactics and creative solutions to generate the highest quality leads and optimize conversions.

Audience development: Ensure that creative is tailored to varied segments and subsets of students (nontraditional, military, working mothers, etc.) in search of college degree programs that meet their needs.

Internal email: Strategize and conceptualize full cycle email campaigns for CRM, retention, abandons and re-engagement.

Collateral: Concept and create print and digital conference materials, including email blasts, flyers, displays, and prize boards.

Staff management: Mentor and develop a talented team of copywriters and designers, including internal staff and outside vendors.

DOS: Motivate and appreciate the staff; give credit where credit is due; get it done; drive results.

DONT'S: Micromanage; be a phony; take credit for the staff's hard work; settle for so-so creative.

RESULT: Best-of-breed creative direction, minus the bull.

Creative Consultant/Copy Director

eWayDirect

Privately Held; 51-200 employees; Marketing and Advertising industry

December 2012June 2013 (7 months)

• Crafted copy, generated ideas, and directed creative for email co-registration campaigns tailored to leading brands, including LivingSocial, 1800PetMeds, American Home Shield, Wiley: For Dummies, Tissot, and many others.

• Worked closely with VP Marketing and creative staff to strategize, optimize, and execute complete email cascades that pre-qualify prospects and deliver more profitable customers.

• Concepted, guided, and directed the development of a wide variety of creative assets, including banners, landing pages, subject lines, super subject lines, and blast-by-blast email efforts.

• Provided copy and creative insight for B2B email efforts, social media, sales presentations, corporate collateral, and the company website.

Senior Manager, Marketing Content and Concepts

Lot18

Privately Held; 51-200 employees; Wine and Spirits industry

October 2012April 2013 (7 months)

• Generated and directed content and concepts to accelerate the growth of the company's online wine clubs through a broad range of strategic initiatives, including acquisition, retention, and CRM.

• Provided critical insight into response-generation and applied turnkey direct response tactics across marketing channels (digital, print, direct mail, social, and broadcast).

• Created targeted messaging that built brand equity, underscored value, and broadened the customer base.

• Worked with all levels of the organization to produce strong test results, capitalize on competitive trends, and boost sales.

• Developed persuasive copy and brainstormed creative ideas for sales presentations and B2B projects requiring tight turnarounds.

Digital Marketing Copywriter/Creative Consultant

Lot18

Privately Held; 51-200 employees; Wine and Spirits industry

July 2012October 2012 (4 months)

• Crafted sales-generating copy platforms to expand the reach of a leading membership-based marketer of fine wine online.

• Worked closely with design and marketing to develop an array of creative assets, including email blasts, landing pages, banner ads, and site content.

• Developed on-brand, benefit-driven content for member acquisition and retention initiatives, including the launch of two wine clubs.

Senior Copywriter, Corporate Communications

Healthfirst

Nonprofit; 1001-5000 employees; Hospital & Health Care industry

May 2012August 2012 (4 months)

• Wrote, edited, and managed a wide range of employee, consumer-facing, and sales collateral communications for a leading nonprofit healthcare provider.

• Developed clear, compelling content for varied projects, including feature articles, company news updates, e-mail announcements, press releases, ads, brochures, social media, and web initiatives.

• Drove creative process as prolific lead writer and painstaking managing editor for internal e-newsletter, employee print magazine, company intranet, and consumer web sites.

Creative Director, Copy and Content

FYI Direct/Vertrue, Inc.

January 2012April 2012 (4 months)

My mantra: Write great copy, come up with breakthrough ideas, know the big picture, stay on top of the small details, and bring out the best in people.

I don’t micromanage; I motivate.
I don’t dictate; I direct.
I don’t posture; I produce.
I don’t just critique; I create.

As a direct response specialist, I used my expertise to make money (not excuses) for a leading Internet-based portfolio of personal finance, identity protection, and discount shopping programs. Mobile, social, microsites, banners, landing pages, e-mail, broadcast – I was a Jack of All Copy and an empowering manager for a department of first-class creative pros.

Senior Copywriter/Manager

FYI Direct/Vertrue, Inc.

October 2007January 2012 (4 years 4 months)

• Drove clicks and conversions and enhanced the member experience with best-in-class copy, concepts, and strategic direction for e-mail blasts, landing pages, banners, cross-sells, widgets, website enchancements, and full website builds.

• Brainstormed, wrote and edited brand-voice blog posts, status updates, sweepstakes and contests for FreeScore's social media outlets; reviewed and developed search-optimized articles for FreeScore.com; and managed content contractors.

• Provided copywriting expertise and creative insight for special projects (both online and offline), including new product/program development, sell sheets, print ads, direct mail, sales presentations, and DRTV and radio scripting.

• Applied well-honed team-building and interpersonal skills to foster and inspire an environment of creative collaboration, ensuring that marketing materials meet or exceed the highest industry standards.

Senior Copywriter, Promotions

Reader's Digest

Privately Held; 1001-5000 employees; Publishing industry

May 2007October 2007 (6 months)

• Conceived ideas, wrote copy and developed high-response, cost-effective, multi-channel promotion concepts (magalogs, sales letters, brochures, full DM packages, landing pages, banners, email blasts) for Reader's Digest, Time Life, Every Day with Rachael Ray, and Weekly Reader Publications.

• Studied and built on elements from various winning tests and RD promotion trends, collaborated with Art Director to turn concepts into effective graphic presentations, and worked across departments to troubleshoot legal, development, and marketing issues.

Senior Copywriter, New Creative

Time Inc.

Public Company; 10,001+ employees; TWX; Publishing industry

1999May 2007 (8 years)

• Thrived as lead writer/account manager for various sources of business in a world-class in-house direct response agency with high volume and equally high standards; responsibilities included ideation, copy/creative development, heavy client interface, and project management.

• Wrote, conceptualized, developed, and pitched a wide range of print and online media (direct mail, print ads, e-mail blasts, online order pages, etc.) across accounts, including Time Inc. magazines, AOL, Time Warner Cable, Time Custom Publishing, and Time Inc. Home Entertainment.

• Monitored test results and competitive trends, tailoring copy platforms to a broad spectrum of target markets and demographics, and strategically crafting response-oriented creative for acquisition, retention, billing, and reactivation.

Copywriter, Adaptations

Time Inc.

Public Company; 10,001+ employees; TWX; Publishing industry

19971999 (2 years)

• Enhanced, refreshed and re-imagined control promotion pieces (particularly direct mail) for the purpose of target marketing and element testing, developing new copy platforms, hooks, and involvement devices based on internal and industry-wide trends.

• Worked closely and proactively with clients to ensure that creative was on brand, on budget, and on target for optimal response; with production and operations personnel to improve the effectiveness and cost efficiencies of control formats; and with Legal Department to ensure compliance of all promotion pieces.

Privately Held; 501-1000 employees; Marketing and Advertising industry

19951997 (2 years)

• Maintained a large creative output for sweepstakes-driven direct marketing initiatives, writing and developing both new creative and adaptations of existing packages for a wide range of segmented mailings.

• Collaborated across departments and disciplines to ensure legal compliance, cost-effective production, and timely and accurate completion of creative.

• Produced copy and concepts for collateral materials, including poster boards, co-ops, displays, and brochures.

Joseph Frango's Skills & Expertise

  1. Blog Development
  2. Digital Marketing
  3. Subscription Marketing
  4. Mobile Marketing
  5. Web Content
  6. Content Strategy
  7. Advertising Copy
  8. Creative Direction
  9. Creative Writing
  10. Landing Page Optimization
  11. Staff Management
  12. Driving Revenue
  13. Concept Ideation
  14. Marketing Communications
  15. Banner Ads
  16. Promotional Writing
  17. Copy Editing
  18. Legal Compliance
  19. Brand Communication
  20. Membership Marketing
  21. Membership Retention
  22. Creative Concept Development
  23. Corporate Communications
  24. Newsletters
  25. Non-profits
  26. Healthcare
  27. Subscriptions
  28. Direct Mail
  29. Email Marketing
  30. Copywriting
  31. Integrated Marketing
  32. Marketing
  33. Product Development
  34. Blogging
  35. Advertising
  36. Direct Marketing
  37. SEO
  38. Retaining Customers
  39. Facebook
  40. Social Media
  41. Digital Strategy
  42. New Media
  43. Art Direction
  44. Interactive Marketing
  45. Lead Generation
  46. Social Media Marketing
  47. Strategy
  48. Creative Strategy
  49. User Experience
  50. Web Analytics

View All (50) Skills View Fewer Skills

Joseph Frango's Education

The College of New Rochelle

M.S., Communication Studies

20042007

Graduated with Highest Honors.
Recipient of the Outstanding Academic Achievement Award.

Mercy College

B.S., Journalism

19911994

Graduated with Highest Honors.
Recipient of the Quill Award for Excellence in Journalism.

CURRENT: Member, Media Studies Advisory Board
As an alumnus and media industry professional, I consult on course content, program development, and fundraising.

Joseph Frango's Additional Information

Websites:
Interests:

Media and Cultural Studies, Literature, Politics, Social Commentary, Sports and Fitness.

Groups and Associations:
Honors and Awards:

• 2010 WebAward: Shopping Standard of Excellence for Shopping Essentials+

• 2010 Internet Advertising Competition (IAC) Award: Outstanding Achievement for FreeScore.com Advertising Campaign

• 2009 WebAward (Two Categories): Catalog Standard of Excellence and Shopping Standard of Excellence for SavingsAce.com

• 2009 Adaptive Marketing Xprize Challenge Winner (Tied for 2nd Prize): New Product Concept

• 2006 DMA Bronze International ECHO Award: Entertainment Weekly Postcard Retention Program

• 2005 DMA Bronze International ECHO Award: Entertainment Weekly Insider Movie Screening Campaign

• 2005 Time Consumer Marketing Achievement Award: School Plan Research, Promotion, and Sales

• 2004 Time Consumer Marketing Achievement Award: For New Golf Magazine Renewal Series

• 2002 Time Consumer Marketing Achievement Award: For Development of the Fundraising Channel

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