José Luis Bernal Zúñiga

Current

Head of New Insurance Projects at Mapfre

Past

EGI Direct Spain - Managing Director at Zurich
Managing Director, Direct Spain at Zurich Financial Services
Technical Director China at RBS Insurance

Technical Director at LINEA DIRECTA ASEGURADORA
Controller at Lloyd Adriatico
Trainee at Life Department as Actuary at Mapfre

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Education

Cheung Kong GSB
Harvard Business School
The University of Chicago - Booth School of Business

Inese - Instituto de Estudios Superiores de Seguros
Universidad Complutense de Madrid
Lycée Français de Madrid

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3 more...

Recommended

1 person has recommended José Luis

Connections

241 connections

Industry

Insurance

Websites

My Company

José Luis Bernal Zúñiga’s Summary

Senior executive with more than 15 year experience in General Insurance, specialized in the direct channel. My goals are to work in direct insurance start ups in any part of the world.

José Luis Bernal Zúñiga’s Specialties:

Insurance strategy and pricing. Data management for customer relationships.

José Luis Bernal Zúñiga’s Experience

Head of New Insurance Projects

Mapfre

(Privately Held; Insurance industry)

November 2009 — Present (2 months)
EGI Direct Spain - Managing Director

Zurich

(Public Company; ZURN; Insurance industry)

October 2007 — November 2009 (2 years 2 months)

Heading the direct channel for Zurich Insurance in Spain. Setting it up from scratch
Managing Director, Direct Spain

Zurich Financial Services

(Insurance industry)

2007 — 2009 (2 years )
Technical Director China

RBS Insurance

(Public Company; RBS; Insurance industry)

January 2007 — September 2007 (9 months)

Development of a business plan for direct and banc-assurance together with a local partner.
Technical Director

LINEA DIRECTA ASEGURADORA

(Insurance industry)

October 1994 — December 2006 (12 years 3 months)

Set up of a leading direct insurance company in Spain. Member of its executive committee since 1998. Responsible for Pricing, Product and Market Intelligence.
Controller

Lloyd Adriatico

(Public Company; Insurance industry)

October 1992 — October 1994 (2 years 1 month)
Trainee at Life Department as Actuary

Mapfre

(Insurance industry)

May 1992 — August 1992 (4 months)

José Luis Bernal Zúñiga’s Education

Cheung Kong GSB

China: An insider view 2007 — 2007
Harvard Business School

Executive in Program Leadership, Marketing and Customer Service 2006 — 2007
The University of Chicago - Booth School of Business

Executive Program in Corporate Strategy 2006 — 2006
Inese - Instituto de Estudios Superiores de Seguros

Master , General Insurance , 1993 — 1994
Universidad Complutense de Madrid

Actuarial Science , 1984 — 1991
Lycée Français de Madrid

Bacalaureat , Pre University Education , 1970 — 1984