Josef Katz

Current

Vice President, Marketing at Trump University
Ethics Operating Committee Member at DMA
Member at Email Marketing Roundtable

Past

Executive Director Integrated Marketing at Kaplan Test Prep and Admissions
Director, Data Strategy at Fuel North America / MVBMS / EURO RSCG
Senior Consultant at Draft Worldwide

Recommended

21 people have recommended Josef

Connections

500+ connections

Industry

Marketing and Advertising

Josef Katz’s Summary

Josef Katz is the Vice President, Marketing for Trump University. In this role, Mr. Katz is responsible for creating the marketing vision and strategy that drives the University's growth. With a focus on testing and data analytics, Mr. Katz brings methodology and accountability to Trump University's marketing programs and has played a major role in the development of these programs.

Prior to joining Trump University, Mr. Katz served as the Executive Director of Integrated Marketing for Kaplan Test Prep and Admissions. There he was an integral part of their direct mail, email, internet, and relationship marketing initiatives. His efforts helped generate over $30MM in annual sales and were instrumental in finding new revenue opportunities in database marketing and partnership programs. In addition to his marketing responsibilities at Kaplan, Mr. Katz was involved in all data integrity and privacy policy issues.

Other experience include: providing direct marketing and data strategy for leading brands such as Intel, NASDAQ, Nestle, Volvo, Philips Electronics, New Balance, and Rogaine while working for Draft Worldwide and Euro RSCG.

Mr. Katz is an active member of the Direct Marketing community. He is on the operating committee for the Direct Marketing Association's CRM council and is an active participant in the email marketing roundtable.

Josef Katz’s Specialties:

Direct Marketing, Email Marketing, Interactive, CRM, Online Marketing, Search Engine Optimization, Search Engine Marketing, SEM, SEO, Social Media Marketing, Email Marketing, Data Processing, Direct Mail Production-Strategy-Analytics, Merge Purge, SQL, MS Access, List Planning, Print, Marketing Strategy, Database Marketing, and Data Analytics, Direct Response Marketing, Marketing Strategy

Youth, College and Teen marketing

Additional Information

Josef Katz’s Groups:

Active Member of The Direct Marketing Association (DMA)
o Elected to serve on the DMA Ethics Operating Committee
o CRM council operating committee
o DMA annual conference speaker (06 & 07)
Direct Marketing Educational Foundation (DMEF)
o Colligate Echo judge
o Graduate program seminar speaker
Member:
o Direct Marketing Idea Exchange
o Email Marketing Roundtable
o NY Postal Customer Council
Guest lecturer Trump University
Licensed by New York State Department of Insurance, Life and Health Insurance Agent,
NASD registered representative series 6 and 63.